The document provides guidance on developing a minimum viable product (MVP). It emphasizes starting small by testing one hypothesis or use case rather than launching everything. An MVP should have a clear product, audience, and fit between the two. Examples are given of early MVPs like Google Cardboard and Spot.Us. Iteration and customer feedback are important parts of the process. Constraints can foster creativity. The document stresses focusing on solving customer problems and operating in the information business rather than any single medium or technology.

2. Old Obsessions
Crowdfunding
Networked Journalism
Structured Content
• Bots
• Platform Intelligence
• Texting as a medium
• Journalism as a Service

3. Two Radical Concepts

6. Second Concept
It’s still journalism
even if we don’t
recognize it.

7. Technology Companies
Media companies
The future of
media consumption
We might not
recognize this space
EVOLUTION

8. “A Horseless Carriage”

9. Numbers Letters Roman Numerals
1, 2, 3 A, B, C I, II, III,
Let’s start off with an exercise…..

10. You have ONE thesis. ONE thing to test.
You’re not launching everything to start

11. Product Audience Content Fit

12. What is an MVP?

13. What is an MVP: Minimal Viable Product
Think: Google Cardboard

14. What is a Product?

18. A collection of features/services
packaged for sale as a unit without customization
that is for a market of similar buyers
In journalism the content usually involves editorial output.
The “product” is often the medium of deliver and related features/services
The similar buyers is the audience.

19. It’s okay to start out very bespoke!!!!
# You can be here
eventually
It’s okay to start here!
% of customization
Danger Zone
Standard vs. Customization

20. You have ONE thesis. ONE thing to test.
You’re not launching everything to start

21. It’s not about having the right answers
But asking the right questions

22. Example Time

23. Spot.Us started off costing $10 to make.
I used a free wiki-service, made a grid of reporter friends who were willing to try it.

25. “Type a quote here.”
Elsewhere

26. Features that used to delight eventually become expectations
Expect this criticism

31. We are testing a specific
hypothesis or use behavior

32. Things to Keep in Mind For Your MVP

33. Remember: Agile and Iterative.
But don’t be dogmatic.
Pick the process that’s right for you and the job.

34. “The Next Big Innovation Will Start Out Looking Like A Toy”

35. EAT YOUR OWN DOG FOOD!!

36. Create Autonomy
A different brand name goes a LONG way
Whose problems are you solving?

37. It’s not a problem, until it’s a problem

38. Writing short is really hard.
Constraints are good.

39. How to MVP

43. Bad Sketches OR

44. Rapid Prototyping Tool Hack
https://balsamiq.cloud/
DID YOU KNOW!?!?!?
Dcohn1+anything@gmail.com
dcohn1+1@gmail.com
dcohn1+projectname@gmail.com
dcohn1+free@gmail.com

46. A potential pitfall

47. User Stories

49. The iPhone of Project Management

50. Priorities

52. You have ONE thesis. ONE thing to test.
You’re not launching everything to start

55. http://bit.ly/prioritiesdemo
Priorities Exercise

56. Innovation happens at
multiple levels
Your Org.
Moonshot

57. Mistake
•1890 horse breeders
thought they were in
the horse business.

58. Anyone in this space
is in the information business

59. Geography of the Web
The information business is booming!

60. A changing geography

61. You are part of this geography

62. - Instructional: How to develop an MVP, intro to wireframing, what's the purpose of having a MVP, what are the pros and cons, etc., whatever you think is relevant for founders.
- Tactical: Ask founders to sketch their own MVP. Share MVPs with the rest of the group and gather feedback. Ask founders to integrate feedback into their next iteration.
- Recap: Final MVP shareout, discuss takeaways, host a general Q&A.