Osterwalder's Business Canvas is a strategic management template used to develop new business models and strategies. It includes nine building blocks: customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure. The template is used to define a company's unique value proposition for its target customers and how it will generate revenue while maintaining costs and relationships with partners and customers.

2. Osterwalder’s Business Canvas

3. Revenue Streams:
revenue and profit
sources and size
Key Activities: the
unique tasks the
company must
perform to succeed.
Key Partners: other
enterprises essential
to success of the
business
Key Resources:
suppliers,
commodities, or other
essential elements of
the business
Customer Segments:
who your customer.
What do they think?
See? Feel? Do?
Cost Structure: the
fixed and variable
costs required to
operate your business
Customer
Relationships: how
you’ll create demand
Channels: How is the
product promoted,
sold and delivered?
Why? Is it working?
Value Proposition:
What’s compelling about
the proposition? Why do
customers buy, use?

4. 1. Customer Segments
2. Value Proposition
3. Channels
4. Customer Relationships
5. Revenue Streams
6. Key Resources
7. Key Activities
8. Key Partners
9. Cost Structure