Session given at #TxEDC15 on how communities can leverage digital marketing and social media to tell their own story and connect with their audience to create opportunities. Prepared and presented by @alysiacook – Principal, Opportunity Strategies, @wkmyersii – Vice President, Denison Development Alliance and @DaveQuinn247 – Vice President, Frisco Economic Development Corporation

1. #DigitalMarketing and
#SocialMedia are changing
#EconomicDevelopment:
How to #Meetup & #Network with
#CRE Professionals and #Stakeholders
@alysiacook – Principal, Opportunity Strategies
@wkmyersii – Vice President, Denison Development Alliance
@DaveQuinn247 – Vice President, Frisco Economic Development Corporation
#TxEDC15

2. #SocialProof
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15

3. #SocialProof
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
Platforms
 Facebook
 Twitter
 Instagram
 Pinterest
 YouTube
 LinkedIn
Audiences
 Prospects
 Community Leaders
 CRE Pros/Developers
 Site Selection Consultants
 Existing Industries
 Citizens
Relationship Building/Credibility/Reputation Management

4. #SocialProof
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
Word-of-mouth
advertising is
50times more
powerful than other
advertising.
-Jeffrey Gitomer
• Testimonials from existing industry
leaders
• Ease of permitting process
• Photos of mowed/trimmed industrial
park
• Maps, maps, maps
• “Did you know?”
• QOL photos – real local people
• Photos of interesting things in town
• Arts/cultural/events
• Variety of videos
• Sharing others’ posts

5. #SocialProof
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
HolisticIncongruent

6. #RandD
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
Set up accounts with similar names, handles, etc so people easily can find
you on multiple platforms:
Twitter: @denisontx & @wkmyersii
LinkedIn: DenisonTX & WKMyersII
Facebook: DenisonTX & WKMyersII
Instagram: WKMyersII
Google+: DenisonTX & WKMyersII
Set your custom username extensions:
http://facebook.com/wkmyersii

7. #RandD
“The art of conversation lies in listening.”
--Malcom Forbes
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
“I think the one lesson I have learned is that
there is no substitute for paying attention.”
-- Diane Sawyer
“Seek first to understand, then to be understood.”
-- Stephen R. Covey
“I only wish I could find an institute that teaches people how to listen. Business people
need to listen at least as much as they need to talk. Too many people fail to realize that
real communication goes in both directions.”
-- Lee Iacocca

8. #RandD
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
Watch what others are doing and get familiar with the platform(s) first
Search core topics and take notes on commonly used H&H’s
Follow digital media experts and key industry leaders, personal interests

9. #RandD
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
#craftbeer
#craftbrew
#txbeer
#txbrew
#kickingback
#movingforward
#econdev
#downtownliving
#craftspirits
#txwine
#txspirits
#txbourbon
#txspirits
#hashtags
#nowhiring
#automfg
#mfg
#teamdenison
#winelover
#winemaking
#vino
#livemusic
#musicindenison
#livemusic
#musicmoves
@markkunemansr
@Pollaromedia
@RebasRanchHouse
@texasairport
@TXCommArts
@kxiitv
@gotexan
@hiltongardeninn
@homesteadwinery
@ilikethisgrape
@IvanhoeAle
@10newskten
@kxiitv
@graysoncollege
@kxiitv
@go2grayson
@GatewayDenison
@DFWcraftbeer
@Denisonparksrec
@Denison_Live
@denisonisd
@CWLGrayson
@CJscoffeecafe@DenisonChamber
@GraysonCollege
@CityofDenison
@Spectrum_Brands
@10newskten
@kxiitv
@CWLGrayson
@USAviationGroup
@Texas_Wine
@vintagetexas
@USDA
@TXWorkforce
@tupelohoneybarandgrill
@TexasTourism
@TMCTexoma
@TexomaCoffee
@texasgov
@Txextension

10. #RandD #Hashtags

 #craftbeer
 #craftbrew
 #craftbeverage
 #craftspirits
 #downtownliving
 #econdev
 #GTAR - no Handle

 #MovingForward

 #txbrew
 #txbeer
 #TXSpirits
 #TexasBourbon
 #txbourbon

 #txwine
 #tvmunson
 #vino
 #winemaking
 #winelover
 #teamdenison

 MFG
 #mfg
 #automfg
 #nowhiring
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15

 MUSIC
 #LevittAMP
 #musicmoves
 #livemusic
 #musicindenison
 @Handles

 @903Brewers
 @aspell_brian
 @CityofDenison
 @CJscoffeecafe
 @CWLGrayson
 @DenisonChamber
 @denisonisd
 @Denison_Live
 @Denisonparksrec
 @DenisonTx
 @DFWcraftbeer
 @elmonterey Ruiz Foods
 @GatewayDenison t
 @GatewayVillageTX l
 @GraysonCollege
 @go2grayson
 @GoTexan
 @tupelohoneybarandgrill – Insta
 @tupelohoneyTX – twitter
 @TXWorkforce
 @USDA
 @vintagetexas – blogger
 @Texas_Wine – TWGGA
 @TexCraftBeer
 @USAviationGroup
 @WorkforceTexoma
 @TXWorkforce
 @WorkforceTexoma
 @GraysonCollege
 @CWLGrayson
 @Spectrum_Brands

 @10newskten
 @kxiitv
 @CityofDenison
 @DenisonChamber
 @Denison_Live
 @GHWinery
 @HiltonGardenInn
 @HomesteadWinery
 @iLikeThisGrape - LegunaBeachCA
 @IronrootWhiskey
 @IvanhoeAle
 @10newskten
 @kxiitv
 @markkunemansr
 @pollaromedia
 @RebasRanchHouse
 @Spectrum_Brands
 @texasairport NTRA
 @TXCommArts
 @TXHistComm
 @TexasDeptofAg
 @Txextension
 @texasgov
 @TXsecofstate
 @TexomaCoffee (regional) also
@MoJoeAGoGo (coffee truck)
 @TexomaCraft
 @TexomaHealth
 @TMCTexoma
 @TexasTourism

11. #RandD
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
Telling other’s stories!!!
• Don’t just talk about your organization or yourself.
• Promote other stakeholders and they will promote you.
• Retweet, share, repost those with which you need to communicate.

12. #Storytelling
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
If you’re not using digital media to tell your community’s story its
like winking in the dark. You’re the only one who knows what you’re
doing.

13. #Storytelling
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15

14. #Storytelling
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15
I Love Anchorage Community account of rotating Instagrammers sharing
fresh perspectives to a day in the life in Anchorage, Alaska. Curated by
@AEDCweb. #iloveanchorage
http://www.aedcweb.com/live-work-play/i-love-anchorage
What do we ask of hosts?
• First post on Monday must be a selfie with a caption saying who you are,
what you do and what you are up to that week.
• Post at least once a day. We want to see photos of everything from
where you work to where you play to how you explore Anchorage.
• Keep all photos appropriate.
• Sign off each photo with your name, initials or Instagram handle.

15. #Storytelling
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15

16. #Storytelling
@alysiacook @wkmyersii @DaveQuinn247
#TxEDC15

17. Thank You!
Alysia Cook, PEDC, IOM, Principal
Austin, TX
@alysiacook
512-963-2263
alysia@opportunitystrategies.com
#TxEDC15
Dave Quinn, CEcD, Vice President
@DaveQuinn247
469-408-7886
Dquinn@friscoedc.com
William Myers, Vice President
@wkmyersii
903-821-8028
wmyers@denisontx.org