Mobile experiences need to be optimized for their platform by being simplified, time-sensitive, and mobile-first. Circa created the most efficient news process by updating stories over time which eliminates repeating background information, allowing them to exponentially increase content without equal increases in resources. The best mobile experiences are native applications that are optimized for their platform rather than abstracted presentations of content.

3. Fundamental Shift

5. The best mobile experiences are native
How you tell a story depends on how a person consumes it.
Video Games Photo Sharing News
DO YOU HAVE
ANYTHING?

6. Social
Networking
Photo Sharing News
Before
Mobile
Complex
Time
wasting
Mobile-
First
Simplified
Time
Sensitive
Optimized
The best mobile experiences are native

14. We’ve created the
most efficient news
process, ever.
By updating news stories as
they evolve over time, Circa
eliminates the need to
constantly repeat background
information — a massive
inefficiency in news
This has allowed Circa to scale
content almost exponentially
over time without adding equal
resources
Nov 1, 2012Dec 20, 2012Jan 31, 2013Mar 15, 2013Apr 29, 2013Jun 10, 2013Jul 22, 2013Sep 3, 2013
Circa’s content production over time
Storyline updates New storylines

15. Choices you make are EDITORIAL!!!!
But it’s a different way of thinking……

18. Abstracting The
Presentation Layer

20. AJ Plus Content

24. Explaain