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Uploaded byDavid Cohn
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This document discusses ideas around the future of media including networked journalism, structured content, bots, video, and engagement. It advocates for experimenting with new ideas and formats rather than debating attempts. Minimal viable products and iterating quickly are important. Platforms are changing how content is distributed and consumed, requiring media companies to adapt. New forms of storytelling like updates to live stories can increase reader engagement over time.
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- 2. Old Obsessions Crowdfunding Networked Journalism StructuredContent • Bots • Platform Intelligence • Video (future of Broadcast) • Engagement +’s and -’s • Journalism as a Service
- 3. Explaining My Bias andApproach This is often how I present it to people who I think don’t have the same bias as myself.
- 4. There are 653,324ideas • We can experiment with networked reporting, new editorial structures, storytelling tools, data base journalism and more.
- 5. Why Experiment? •Rule ofthe Internet: Cheaper/ Easier to try than to debate about trying. •Stems from “Agile and Iterative” Fail early, fail often - try again.
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- 9. Second Concept It’s stilljournalism even if we don’t recognize it.
- 10. Technology Companies Media companies Thefuture of media consumption We might not recognize this space EVOLUTION
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- 13. Mistake •1890 horse breeders thoughtthey were in the horse business.
- 14. Anyone in thisspace is in the information business
- 15. Geography of theWeb The information business is booming!
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- 17. You are partof this geography
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- 20. Rule of theInternet But don’t be dogmatic. Pick the process that’s right for you and the job.
- 21. There’s good, fastand cheap. You get to pick two! x Good Fast Cheap Good x Good and Fast Good and Cheap Fast Fast and Good x Fast and Cheap Cheap Cheap and Good Cheap and Fast x
- 22. What is anMVP: Minimal Viable Product Think: Google Cardboard
- 23. Writing short isreally hard. Constraints are good.
- 25. “Type a quotehere.” Elsewhere
- 26. Features that usedto delight eventually become expectations
- 31. We are testinga specific hypothesis or use behavior
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- 37. Why FB Messenger? •Easy to develop in. FB has done most of the heavy lifting. The audience is already there. • Doesn’t require heavy design. • Limited exposure to risk
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- 39. “The Next BigInnovation Will Start Out Looking Like A Toy”
- 40. Things to KeepIn Mind Early On…..
- 41. It’s not aproblem, until it’s a problem
- 42. Combinations can becreativity
- 43. EAT YOUR DOGFOOD!!
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- 45. The Media MomentsThat Aren’t
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- 47. TV for theInternet Moments Example: “click here” doesn’t mean anything anymore. Platform Intelligence
- 48. This is the“captains log” “The stand-up has little journalistic value. It wastes time. It wastes precious reportoria resource. It turns the world into a mere backdrop for entertainment. It’s a fake.”
- 49. s Facebook is bringingback the silent newsreel ht Josh Kalven
- 50. On YouTube -the Click/Sound still Rule
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- 53. The best mobileexperiences are native How you tell a story depends on how a person consumes it. Video Games Photo Sharing News DO YOU HAVE ANYTHING?
- 54. Content will appearwith platform context What are the debates and packages: 360 vs 180, for example
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- 57. The speed andpace of stories. Real Time Context Stories (Short Docs) ……and other trends in video storytelling
- 58. New Editorial viavisual Cues.
- 59. New Editorial viavisual Cues.
- 60. The Debate Iknow You’re Having in Your Mind
- 61. “Build a communityfor those who see your content not as a passing interest, but as a core component of who they are and how they define themselves.” People don’t define themselves they way they used to.
- 62. The Pull ofSpeed. The Push of Eventual Sameness You can get fast access to a TON of readers via platforms.
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- 64. You can standout by going “out of sync” The upside: Anyone you convert is more valuable. They are YOUR costumer. The downside, you won’t look as sleek.
- 65. There is noright/wrong answer. It’s YOUR answer. Personal theory: Everything here is a pendulum swing. Think SEO to SMO headlines
- 66. Generations Lost inthe Desert
- 68. Closest to aMoonshot
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- 70. Readers can simplytap the follow button and get notifications when there are updates added to the story. Whenever an update is added to a story, the reader is notified within the app. This leads to a far greater engagement around the news and very high return usage potential Staying current with the stories With news experiences today, a story “ends” as soon as it’s published New articles get created every time there is something new to tell Very difficult to keep up with stories that readers actually care about With Circa, stories live on with updates and changes by allowing readers to follow each story Circa adds each new point relevant to a story in-line, as opposed to creating new articles entirely As a story evolves, readers are informed of the changes by notifications This has been proven to be what makes us sticky with our readers. People that follow stories are far more likely to come back multiple times a day.