Things

3. Why Broadcast?
The Sreenularity is Near (2012)

4. Today: The backdrop about who is consuming video

5. The Scale Feed
“Most of today’s media companies think they’re going to be scale feeds. But they won’t.”

6. The best experiences are native
How you tell a story depends on how a person consumes it.
Video Games Photo Sharing News
DO YOU HAVE
ANYTHING?

7. MOBILE IS PLATFORM AND HARDWARE!!!

9. The Social Feed Model: Universal Reach
While scale feeds will be the
digital successor to Pay TV
distribution, the spiritual
successor to the Pay TV feed
will be the social networks.
What’s more, social feeds like
Facebook and Snapchat
represent the feed in its most
potent iteration to date –
bundling together all forms of
content: personal and
impersonal, photo and video,
text and visual and audio,
ephemeral and evergreen, etc.
And while cable represented a
profound leap forward in
audience targetability, the social
feeds deliver unlimited audience
relevance; everything a viewer
sees is designed to capture,
engage, and retain their
attention specifically. Further
still, the viewer can go on to
discuss and share this content
from within the same very feed.
The social networks, in effect,
bundle content with the water
cooler itself – and to great
effect. As Ricky Van Veen
commented last year,
All
the
video
content
in
your
river

10. TV for the Internet Moments
Example: “click here” doesn’t mean anything anymore.

11. s
Facebook is bringing back the silent newsreel
ht Josh Kalven

12. This is the “captains log”
“The stand-up has little journalistic value. It wastes time. It wastes precious reportoria
resource. It turns the world into a mere backdrop for entertainment. It’s a fake.”

13. On YouTube - the Click/Sound still Rule

14. The speed and pace of stories.
Real Time
Context
Stories (Short Docs)
……and other trends in video storytelling on FB

15. New Editorial via visual Cues.

16. New Editorial via visual Cues.

17. New Editorial via visual Cues.

18. New Editorial via COMEDY

19. Writing short is really hard.
Constraints are good.

20. Engagement is not just a buzzword

21. This is a second home page.

22. Remember You’re in the feed of friends
Facebook and Snapchat represent the feed in its most potent iteration to
date – bundling together all forms of content: personal and impersonal,
photo and video, text and visual and audio, ephemeral and evergreen, etc

23. “Build a community for those who see your content not as
a passing interest, but as a core component of who they
are and how they define themselves.”
People don’t define themselves they way they used to.

24. Content can appear without other
editorial context

25. “It’s about making [the
text] scannable, quite
modular,”
— Nathalie Malinarich,
mobile editor for BBC
News
PLUG:
pablo.buffer.com

26. Content DOES appear with platform context

29. Why Experiment?
•Rule of the Internet: Cheaper/
Easier to try than to debate
about trying.
•Stems from “Agile and Iterative”
Fail early, fail often - try again.

30. Content will appear with platform context
What are the debates: 360 vs 180, for example.
FB Live is a stepping stone……

31. The Debate I know You’re
Having in Your Mind

32. The Pull of Speed. The Push of Eventual Sameness
You can get fast access to a TON of readers via platforms.

33. Eventual Sameness

34. You can stand out by going “out of sync”
The upside: Anyone you convert is more valuable. They are
YOUR costumer. The downside, you won’t look as sleek.

35. There is no right/wrong answer. It’s YOUR answer.
Personal theory: Everything here is a pendulum swing.
Think SEO to SMO headlines

37. END