The document discusses how content consumption and storytelling is shifting to mobile platforms. It emphasizes that the best mobile experiences are native to each platform and tailored for how people engage with different types of content like news, videos and photos on mobile. It also discusses the need for more structured, modular content that can be updated over time and distributed across various platforms and social networks in a scalable way.

4. The best mobile experiences are native
How you tell a story depends on how a person consumes it.
Video Games Photo Sharing News
DO YOU HAVE
ANYTHING?

5. Fundamental Shift

6. Structured Content

13. What can you do with structured content?

16. We’ve created the
most efficient news
process, ever.
By updating news stories as
they evolve over time, Circa
eliminates the need to
constantly repeat background
information — a massive
inefficiency in news
This has allowed Circa to scale
content almost exponentially
over time without adding equal
resources
Nov 1, 2012Dec 20, 2012Jan 31, 2013Mar 15, 2013Apr 29, 2013Jun 10, 2013Jul 22, 2013Sep 3, 2013
Circa’s content production over time
Storyline updates New storylines

18. Choices you make are EDITORIAL!!!!
But it’s a different way of thinking……

21. Abstracting The
Presentation Layer

29. AJ Plus Content

30. Explaain

33. Musical Interlude

34. The best mobile experiences are native
How you tell a story depends on how a person consumes it.
Video Games Photo Sharing News
DO YOU HAVE
ANYTHING?

35. Content Tailored

36. TV for the Internet Moments
Example: “click here” doesn’t mean anything anymore.

37. s
Facebook is bringing back the silent newsreel
ht Josh Kalven

38. On YouTube - the Click/Sound still Rule

39. Platform Intelligence

40. Content can appear without other editorial context
This is also related to the “death of the homepage”

41. Content can appear without other
editorial context

44. Content DOES appear with platform context

45. Content will appear with platform context
What are the debates: 360 vs 180, for example.

46. “It’s about making [the
text] scannable, quite
modular,”
— Nathalie Malinarich,
mobile editor for BBC
News

47. Infographics
& new mediums
of distribution
Infographics have
performed well on:
- Twitter
- Medium
- Reddit
- Tumblr
- Facebook

48. AJ+ stylized templates for efficiency
Twitter-optimized quote templates.
Even Al Jazeera Turk likes them!
AJ+ templates for Infogram,
speedy content production
Content can appear without context.

49. Social Polling Done Different

51. This is a vote!

53. Don’t raise blood
pressure: Pushes,
slow performance,
bad transitions,
bad sign up
process.

54. The Debate I know You’re
Having in Your Mind

55. The Pull of Speed. The Push of Eventual Sameness
You can get fast access to a TON of readers via platforms.

56. Eventual Sameness

57. You can stand out by going “out of sync”
The upside: Anyone you convert is more valuable. They are
YOUR costumer. The downside, you won’t look as sleek.

58. There is no right/wrong answer. It’s YOUR answer.
Personal theory: Everything here is a pendulum swing.
Think SEO to SMO headlines

61. END

62. “Build a community for those who see your content not as
a passing interest, but as a core component of who they
are and how they define themselves.”
NOTE:
People don’t define themselves they way they used to.

63. MOBILE IS PLATFORM AND HARDWARE!!!

64. “Mobile experiences fill the gaps while we wait.
Nobody wants to wait while they wait.”
Mike Krieger
This cartoon is about to reach for his phone!

68. We interact with the device for all kinds of reasons

69. Actions like swiping - have a texture that is part of the
storytelling experience (Snowfall).
It adds a new dimension to the storytelling.
The reader doesn’t scan with their eyes - they can feel the story.
This will become more intense: geolocation, accelerometers,
gesture control, Augmented reality, etc.

71. Learn the vocabulary
Stick to the standards unless there’s a
compelling argument to create new UI elements
This is the start of platform Intelligence

72. Add the backdrop about where Video is being consumed

73. The Scale Feed
“Most of today’s media companies think they’re going to be scale feeds. But they won’t.”

74. The Social Feed Model: Universal Reach
While scale feeds will be the
digital successor to Pay TV
distribution, the spiritual
successor to the Pay TV feed
will be the social networks.
What’s more, social feeds like
Facebook and Snapchat
represent the feed in its most
potent iteration to date –
bundling together all forms of
content: personal and
impersonal, photo and video,
text and visual and audio,
ephemeral and evergreen, etc.
And while cable represented a
profound leap forward in
audience targetability, the social
feeds deliver unlimited audience
relevance; everything a viewer
sees is designed to capture,
engage, and retain their
attention specifically. Further
still, the viewer can go on to
discuss and share this content
from within the same very feed.
The social networks, in effect,
bundle content with the water
cooler itself – and to great
effect. As Ricky Van Veen
commented last year,
“Facebook is the Internet.”
All
the
video
content
in
your
river

77. Content Tailored

78. Content can appear without other editorial context

79. “Build a community for those who see your content not as
a passing interest, but as a core component of who they
are and how they define themselves.”
NOTE:
People don’t define themselves they way they used to.