The document discusses considerations for designing mobile experiences, including: - Native mobile experiences provide the best user experience by utilizing touchscreen capabilities. - Content needs to be scannable and modular to account for users consuming information differently on mobile. - Common mistakes to avoid include slow performance, bad transitions, and bad signup processes that frustrate users. - Effective mobile design requires thinking about how content can be consumed without full context on small screens.

2. • What is changing about mobile readers?
• What to consider about the mobile experience
• Mistakes to avoid
• What is “structured news” for mobile?
• Design considerations
• How to start thinking mobile
• Tips from the pro’s
What’s on the agenda?

6. The best mobile experiences are native
How you tell a story depends on how a person consumes it.
Video Games Photo Sharing News
DO YOU HAVE
ANYTHING?

14. Actions like swiping - have a texture that is part of the
storytelling experience (Snowfall).
It adds a new dimension to the storytelling.
The reader doesn’t scan with their eyes - they can feel the story.
This will become more intense: geolocation, accelerometers,
gesture control, Augmented reality, etc.

17. Mistakes Happen

18. TV for the Internet Moments
Example: “click here” doesn’t mean anything anymore.

20. Don’t raise blood
pressure: Pushes,
slow performance,
bad transitions,
bad sign up
process.

21. “Mobile experiences fill the gaps while we wait. !
Nobody wants to wait while they wait.”
Mike Krieger
This cartoon is about to reach for his phone!

22. Fundamental Shift

29. AJ Plus Content

33. “It’s about making [the
text] scannable, quite
modular,”
— Nathalie Malinarich,
mobile editor for BBC
News

34. Content can appear without context.
This is also related to the “death of the homepage”

35. “It’s about
producing
something
that works on
social. The
[social
media]
‘share’ is a
good
indication of
how much
your
audience
values you.”
— Luke Lewis
BuzzFeed UK

36. Do you have
suggested
sharelines
like the L.A.
Times?
Do you need
bullet points
at the top of
the story to
draw in
readers?

40. Every page in your CMS
should preview mobile

41. Learn the vocabulary
Stick to the standards unless there’s a
compelling argument to create new UI elements

42. Words from the Pro’s

44. “Simple is better - we are
designing for readers not other
mobile experts.”

45. Mobile = Side Door!
App = Front Door
“It’s pretty odd at this point to imagine a reader only wants stories from any one news
organization.”
Ben Smith, Editor-in-chief Buzzfeed

46. In fact, the weekend will not see the dip you are familiar with on your website.!
Traffic could peak around 6pm and stay strong through 9 or 10pm.
habit forming
Mobile can be habit forming
Finite self-contained non-updating content set still has value. The “edition”

47. “Responsive site does not mean you have mobile covered. Just because a story fits a small
screen does not mean the experience is basically the same as it is on desktop.” Laura

48. I have the Plague

49. • Just what is changing?
• What to consider about the mobile experience
• Mistakes to avoid
• Structured news
• Design considerations
• How to start thinking mobile
• Tips from the pro’s