Jpro stl community

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Lisa Colton's presentation to #jprostl on social media for community building. March 2011

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Jpro stl community

  1. 1. Facebook, Twitterand Blogging<br />Case Studies in Community Building<br />Presented by Lisa Colton<br />lisa@darimonline.org • 434.977.1170<br />@DarimOnline • facebook.com/DarimOnline<br />http://slidesha.re/darim-jprostl-comm<br />
  2. 2. COMMUNICATIONS REVOLUTION<br />
  3. 3. COMMUNICATIONS REVOLUTION<br />
  4. 4. Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and audience.
  5. 5. Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
  6. 6. Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
  7. 7. Communal: Supports formation, growth & strength of communities around a particular shared interest.
  8. 8. Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>A Tool Can Be A Game Changer<br />Social Media<br />Audience in control<br />Two way / Conversation<br />Facilitate learning<br />Focused on the learners<br />Influencing, Involving<br />Co-created content<br />Traditional Media<br />Brand in control<br />One way / Deliver msg<br />Transmit information<br />Focused on the information<br />Teaching<br />Org creates content<br />How are you adapting? <br />
  9. 9. Based on Real Human Experience<br />In a 1986 study, McMillan and<br />Chavis identify four elements <br />of "sense of community”:<br />Membership<br />Influence<br />Integration and <br /> fulfillment of needs<br />Shared emotional<br /> connection<br />How do you cultivate and support these? <br />What is Core and what is Periphery?<br />
  10. 10. Ambient Awareness<br />See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008<br />JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw<br />“Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED<br />
  11. 11. What Is Community?<br />Flickr user: Na-pix<br />Flickr user: amazon-cares<br />Key attributes of community? When do you feel it?<br />
  12. 12. What Is Community<br />
  13. 13. Their goals<br />Your goals<br />
  14. 14. Communal<br />
  15. 15. Social Capital Is…<br />The collective value of all social networks<br />(who you know) and the inclinations that <br />arise from these networks to do things for <br />each other (norms of reciprocity).<br /> - Robert Putnam<br />
  16. 16.
  17. 17. Thinking about your P.O.S.T.<br />craft a stellar Facebook update.<br />
  18. 18. Notice<br />the<br />Action<br />
  19. 19. Promote Community<br />
  20. 20. Shared Goals + Listening<br />
  21. 21. http://dashboard.imamuseum.org<br />Transparency Buys Trust<br />
  22. 22. Know Your Community, and Be A Step Ahead:<br />Anticipate The Shifting Market & Be Nimble<br />
  23. 23. P.O.S.T.<br />Groundswell, <br />by Charlene Li and <br />Josh Bernoff<br />P: PEOPLE<br />O: OBJECTIVES<br />S: STRATEGY<br />T: TECHNOLOGY<br />
  24. 24. Know Your Audience<br />Conversationalists:<br />56% female<br />70% 30+ yrs old<br />Fastest growing Facebook demographic:<br />45-65 yr old women<br />
  25. 25. John Fitch’s Steam Engine<br />
  26. 26. John Fitch’s Steam Engine<br />
  27. 27. The Networked Nonprofit<br />Join the online book club to discuss The Networked Nonprofit:<br />http://on.fb.me/netnonbookclub<br />
  28. 28. WANT MORE?<br />Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!<br />Express interest here:<br />http://bit.ly/darimedinfo<br />Applications available this spring.<br />
  29. 29.
  30. 30. IT’S NOT ABOUT TECHNOLOGY<br />

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