Characteristics of Social Media<br /><ul><li>Participatory: It blurs the line between producer and consumer, media and audience.
Open and Democratic: It encourages voting, comments and the sharing of information. For this reason it is seen as authentic and trustworthy.
Conversational: Two (or more) way conversation rather than one-directional broadcast. Is personal, specific, and engaging.
Communal: Supports formation, growth & strength of communities around a particular shared interest.
Connected: Thrives on being connected, rather than being territorial and proprietary.</li></li></ul><li>A Tool Can Be A Game Changer<br />Social Media<br />Audience in control<br />Two way / Conversation<br />Facilitate learning<br />Focused on the learners<br />Influencing, Involving<br />Co-created content<br />Traditional Media<br />Brand in control<br />One way / Deliver msg<br />Transmit information<br />Focused on the information<br />Teaching<br />Org creates content<br />How are you adapting? <br />
Based on Real Human Experience<br />In a 1986 study, McMillan and<br />Chavis identify four elements <br />of "sense of community”:<br />Membership<br />Influence<br />Integration and <br /> fulfillment of needs<br />Shared emotional<br /> connection<br />How do you cultivate and support these? <br />What is Core and what is Periphery?<br />
Ambient Awareness<br />See NYTimes Article “Brave New World of Digital Intimacy” Sept 7, 2008<br />JewPoint0.org blog post, including link to the article: http://bit.ly/MqtCw<br />“Right now is the largest increase in expressive capability in human history.” - Clay Shirky on TED<br />
What Is Community?<br />Flickr user: Na-pix<br />Flickr user: amazon-cares<br />Key attributes of community? When do you feel it?<br />
Social Capital Is…<br />The collective value of all social networks<br />(who you know) and the inclinations that <br />arise from these networks to do things for <br />each other (norms of reciprocity).<br /> - Robert Putnam<br />
The Networked Nonprofit<br />Join the online book club to discuss The Networked Nonprofit:<br />http://on.fb.me/netnonbookclub<br />
WANT MORE?<br />Darim’s Covenant Foundation supported “Social Media Boot Camp for Jewish Educators”!<br />Express interest here:<br />http://bit.ly/darimedinfo<br />Applications available this spring.<br />