HRSA Social Media            Webcast   Connecting with your Target Audience           Using Social Media                  ...
Welcome and Intro
AgendaI.   Welcome and Social Media OverviewII. Social Media and E-Learning Case StudiesIV. Questions
What is Social Media? Social Media    Content created and shared      by individuals on the web      using freely availa...
New Media vs. Social Media new media - tools and technologies whose applications   are considered new (as in very recent ...
What is Web 2.0? There are many other terms   (web 2.0, gov 2.0, web 3.0,   etc.) that are sometimes used   interchangeab...
Social Media Emerging Trends Mobile Online Video Branded Communities Geolocation Technology
Social Media Overview Top Social Media Platforms  YouTube  Facebook  Twitter  LinkedIn  Google+  Pinterest  Instag...
YouTubeYouTube is the worlds most popular online video community, allowing millions of people to discover, watch and share...
YouTube 4 billion YouTube views daily! 24 hours of video is uploaded every minute. 500 years of YouTube video are watch...
FacebookA social networking website — a gathering spot, to connect with your friends and your friends’ friends.  Facebook ...
 More than 845 million active users Users spend over 700 billion minutes per month
TwitterA microblogging service that allows people to type in messages or “tweets” that can be read by people following the...
 Twitter has more than 200 million registered users!  340 million tweets are written each day. 
LinkedInLinkedIn is the world’s largest professional network. LinkedIn connects you to your most trusted contacts and help...
 LinkedIn is the world’s largest professional network  with over 100 million members and growing. 
Social networking platform that allows users to hang out within different social groups or “circles.” Users can engage in ...
• Google+ already has 170 million users!
InstagramInstagram is a fun & quirky way to share your life with friends through a series of pictures. Snap a photo with y...
Instagram•   More than 40 million users, 10 million within the last month.
PinterestPinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan ...
Pinterest• More than 10.4 million users • 97.9% of users are female• At the start of 2012, there were 810,000 daily visito...
Getting Started• What are the steps to        Social networking                                isn’t just for young  strat...
Step 1: Understand social media tools How do they work?   Keep fast-moving events in     real time What do they offer? ...
Step 2: Focus on your mission Focus on your agency’s goals.   Have the potential to improve your     communications effo...
Step 3: Choose the right tools Choose the right tools for the job   E-mail   Personal web pages   Podcast   Blogs
Step 4: Allocate Resources Implement tools you’ve chosen   Invest in your resources 
Step 5: Identify Metrics Define what success looks like   How will you measure it?      Subscriptions      Page and Bl...
Step 6: Implement your Plan Implement your plan   Start small and see which initiatives work   It’s OK to fail as you t...
Social Media Case StudiesWhat does this have to do with public health? 81% of families, 97% of pediatricians, and 96% of ...
Social Media Case StudiesWhat is this stuff?
Social Media Case StudiesWho is using social media (Gov 2.0)?
Social Media Case StudiesHow can we use social media?
Social Media Case StudiesWhat are the barriers to using social media?
Social Media Case StudiesYouTube It Gets Betterwww.itgetsbetter.orgwww.youtube.org/user/itgetsbetterprojectSUID/SIDS Res...
Social Media Case StudiesFacebook Alabama Department of Public Health (ADPH)http://www.facebook.com/alabamapublichealth“L...
Social Media Case StudiesTwitter New York City Department of Health and Mental Hygienehttps://twitter.com/#!/nycHealthy
Social Media Case StudiesTwitter CDCRules!
Social Media Case StudiesTwitter Official HHS Twitter Accounts andTwitter guidelineshttp://www.newmedia.hhs.govtools/twit...
Social Media Case StudiesLinkedIn Healthy People 2010
Social Media Case StudiesPodcasts NIH Health Mattershttp://www.nih.gov/news/radio/healthmatters
Social Media Case StudiesPhoto Sharing:Flickr AIDS.govhttp://www.flickr.com/photos/aidsgov
Social Media Case Studies                   Blog                    SAMHSA Blog                   http://blog.samhsa.gov
Social Media Case StudiesText MessagingText 4 Babyhttp://www.text4baby.orgEvaluation of Text Messaging: Flu VaccineJAMA,...
Social Media Case StudiesInstagramAround the Tablewww.healthinfogroup.orgw
Social Media Case StudiesWikisSIDS on Wikipedia
Social Media and E-LearningWhy?Continuing education needs for public health personnel are largely unmet State and local ...
Social Media and E-LearningMCH Distance Learning Grantees: 716 DL short term trainees1,500 TA activities TA activities ...
Appropriate Use of Social Media                             E-mail,  Teleconference,   Web    Blogs, Facebook,      Use Wh...
Social Media ResourcesHealth Information Group:New Media PrimerDistance Learning Toolkithttp://healthinfogroup.org
Social Media Resources             HHS Center for New             Media             “The Mother Load”             http://...
Social Media Resources
Thank you!
Contact usSpotlight Communications, Inc.www.spotlightcommunications.netP. (617) 423-0040E. tomeeka@spotlightcommunications...
Questions?Please take a moment before leaving thewebcast to take our survey so that we can          continue to improve An...
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HRSA Social Media Webcast: Connecting With Your Target Audience

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What is Social Media? What are the steps to strategically use to understand social media? What are examples of successful public health case studies? Get the answers to all of the questions above and more during the HRSA Social Media Webcast!

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HRSA Social Media Webcast: Connecting With Your Target Audience

  1. 1. HRSA Social Media Webcast  Connecting with your Target Audience Using Social Media  Presented By:Tomeeka Farrington, Founder, the Social Media U program and Principal, Spotlight CommunicationsJohn Richards, MA, AITP, Research Instructor, Health Information Group and MCH Library, Georgetown University
  2. 2. Welcome and Intro
  3. 3. AgendaI. Welcome and Social Media OverviewII. Social Media and E-Learning Case StudiesIV. Questions
  4. 4. What is Social Media? Social Media  Content created and shared  by individuals on the web  using freely available  websites that allow users to  create and post their own  images, video and text  information and then share  that with either the entire  internet or just a select  group of friends.
  5. 5. New Media vs. Social Media new media - tools and technologies whose applications  are considered new (as in very recent and emerging) for the  professional communication and transfer of information  and ideas.  social media - a sub-set of new media characterized by  online interactions and engagement. Social media does not  refer to a specific platform or tool, but rather how the tool is  used. 
  6. 6. What is Web 2.0? There are many other terms  (web 2.0, gov 2.0, web 3.0,  etc.) that are sometimes used  interchangeably or that may  vary slightly in meaning. We  recommend you begin your  exploration here: Web 2.0
  7. 7. Social Media Emerging Trends Mobile Online Video Branded Communities Geolocation Technology
  8. 8. Social Media Overview Top Social Media Platforms  YouTube  Facebook  Twitter  LinkedIn  Google+  Pinterest  Instagram
  9. 9. YouTubeYouTube is the worlds most popular online video community, allowing millions of people to discover, watch and share originally-created videos. 
  10. 10. YouTube 4 billion YouTube views daily! 24 hours of video is uploaded every minute. 500 years of YouTube video are watched every day  on Facebook and over 700 YouTube videos are  shared on Twitter each minute. 
  11. 11. FacebookA social networking website — a gathering spot, to connect with your friends and your friends’ friends.  Facebook allows you to make new connections who share a common interest, expanding your personal network.
  12. 12.  More than 845 million active users Users spend over 700 billion minutes per month
  13. 13. TwitterA microblogging service that allows people to type in messages or “tweets” that can be read by people following them.  All tweets are 140 characters or less. 
  14. 14.  Twitter has more than 200 million registered users!  340 million tweets are written each day. 
  15. 15. LinkedInLinkedIn is the world’s largest professional network. LinkedIn connects you to your most trusted contacts and helps you exchange knowledge, ideas, and opportunities. 
  16. 16.  LinkedIn is the world’s largest professional network  with over 100 million members and growing. 
  17. 17. Social networking platform that allows users to hang out within different social groups or “circles.” Users can engage in “hangouts” with up to 10 other friends in a video chat conversation. 
  18. 18. • Google+ already has 170 million users!
  19. 19. InstagramInstagram is a fun & quirky way to share your life with friends through a series of pictures. Snap a photo with your iPhone, then choose a filter to transform the look and feel of the shot into a memory to keep around forever. 
  20. 20. Instagram• More than 40 million users, 10 million within the last month.
  21. 21. PinterestPinterest lets you organize and share all the beautiful things you find on the web. People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.
  22. 22. Pinterest• More than 10.4 million users • 97.9% of users are female• At the start of 2012, there were 810,000 daily visitors. Today, there are  approximately 2,000,000 visitors per day. 
  23. 23. Getting Started• What are the steps to Social networking  isn’t just for young  strategically use to people. The fastest- understand social media? growing segment of  Facebook users in the  last half of 2008 was  between the ages of  35 and 54. 
  24. 24. Step 1: Understand social media tools How do they work?  Keep fast-moving events in  real time What do they offer?  Internal collaboration  Information-Sharing with external partners  Exchange information with      the public
  25. 25. Step 2: Focus on your mission Focus on your agency’s goals.  Have the potential to improve your  communications efforts. Make sure you can   Serve a well-defined, mission-oriented  support multiple  purpose communications tools.  Social-media sites that  sit unintended can  lose their value. 
  26. 26. Step 3: Choose the right tools Choose the right tools for the job  E-mail  Personal web pages  Podcast  Blogs
  27. 27. Step 4: Allocate Resources Implement tools you’ve chosen  Invest in your resources 
  28. 28. Step 5: Identify Metrics Define what success looks like  How will you measure it?  Subscriptions  Page and Blog views  Click-throughs Special Terms of Service  agreements have already   Increase audience engagement been negotiated with  vendors like YouTube,  Facebook, and Flickr, to  make it easier for  agencies to use these  tools.
  29. 29. Step 6: Implement your Plan Implement your plan  Start small and see which initiatives work  It’s OK to fail as you try new things
  30. 30. Social Media Case StudiesWhat does this have to do with public health? 81% of families, 97% of pediatricians, and 96% of state health department staff use the Internet to routinely locate health information (AAP, 2003; Fox et al., 2009; Turner et al., 2009).  Web 2.0 technologies that emphasize active information sharing have exploded into the public health landscape because they “reinforce and personalize health messages, reach new audiences, and build a communication infrastructure based on open information exchange” (AHRQ, 2010). 
  31. 31. Social Media Case StudiesWhat is this stuff?
  32. 32. Social Media Case StudiesWho is using social media (Gov 2.0)?
  33. 33. Social Media Case StudiesHow can we use social media?
  34. 34. Social Media Case StudiesWhat are the barriers to using social media?
  35. 35. Social Media Case StudiesYouTube It Gets Betterwww.itgetsbetter.orgwww.youtube.org/user/itgetsbetterprojectSUID/SIDS ResourceCenter   www.sidscenter.org
  36. 36. Social Media Case StudiesFacebook Alabama Department of Public Health (ADPH)http://www.facebook.com/alabamapublichealth“Lots of health topics, lots of information sources, and lots of updates make for a solid Facebook page” (8 Great Public Health Campaigns Using Social Media).
  37. 37. Social Media Case StudiesTwitter New York City Department of Health and Mental Hygienehttps://twitter.com/#!/nycHealthy
  38. 38. Social Media Case StudiesTwitter CDCRules!
  39. 39. Social Media Case StudiesTwitter Official HHS Twitter Accounts andTwitter guidelineshttp://www.newmedia.hhs.govtools/twitter.html
  40. 40. Social Media Case StudiesLinkedIn Healthy People 2010
  41. 41. Social Media Case StudiesPodcasts NIH Health Mattershttp://www.nih.gov/news/radio/healthmatters
  42. 42. Social Media Case StudiesPhoto Sharing:Flickr AIDS.govhttp://www.flickr.com/photos/aidsgov
  43. 43. Social Media Case Studies Blog  SAMHSA Blog http://blog.samhsa.gov
  44. 44. Social Media Case StudiesText MessagingText 4 Babyhttp://www.text4baby.orgEvaluation of Text Messaging: Flu VaccineJAMA, 9 May 2012
  45. 45. Social Media Case StudiesInstagramAround the Tablewww.healthinfogroup.orgw
  46. 46. Social Media Case StudiesWikisSIDS on Wikipedia
  47. 47. Social Media and E-LearningWhy?Continuing education needs for public health personnel are largely unmet State and local agencies have limited capacity to meet those training needsReasons include: lack of funding, time away from work, travel restrictionsThere is an “appreciable interest, capacity, and preference” for DL at state and local levels, especially interactive3/4 of agencies have capacity to access Web-based programs2/3 of agencies give approval to use Web for CE during work hours
  48. 48. Social Media and E-LearningMCH Distance Learning Grantees: 716 DL short term trainees1,500 TA activities TA activities at all geographic regions,most commonly at the national level,transcending geographic barriers3,639 students received CE, resulting in 977.5 hours of course work.57 products were developed by DL grantees, including 35 online modules and 9 peer reviewed publications.http://www.mchb.hrsa.gov/training/projects.asp?program=7
  49. 49. Appropriate Use of Social Media E-mail, Teleconference, Web Blogs, Facebook, Use When: Listserves Web Conference Site Twitter MySpace  Group is large or dispersed      Info distribution is the primary need     Asynchronous interaction required     “Small bites” of info, interaction    Feedback requires careful thought  
  50. 50. Social Media ResourcesHealth Information Group:New Media PrimerDistance Learning Toolkithttp://healthinfogroup.org
  51. 51. Social Media Resources HHS Center for New Media “The Mother Load” http://newmedia.hhs.gov
  52. 52. Social Media Resources
  53. 53. Thank you!
  54. 54. Contact usSpotlight Communications, Inc.www.spotlightcommunications.netP. (617) 423-0040E. tomeeka@spotlightcommunications.net MCH Library and Health Information Groupwww.mchlibrary.org and www.healthinfogroup.orgP. (877) MCH-1935E. MCHgroup@georgetown.edu
  55. 55. Questions?Please take a moment before leaving thewebcast to take our survey so that we can continue to improve An archive of this presentation will beavailable in approximately two (2) weeks at: www.learning.mchb.hrsa.gov

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