School Opening Institute 2011

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Lisa Colton's presentation to the C

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School Opening Institute 2011

  1. 1. Being a Jewish Educator <br />in a Networked World:<br />A Shift Beyond New Widgets & Gadgets<br />School Opening Institute 2011<br />Presented by Lisa Colton, Founder & President Darim Online<br />Lisa@darimonline.org434.977.1170<br />http://slidesha.re/soi11<br />
  2. 2. Social Media is a Contact Sport<br />Personal &<br />Professional <br />Learning<br />Classroom & Curricular Applications <br />Marketing & Communications<br />
  3. 3. SHIFTS<br />Attention Economy<br />Role of information in building knowledge, meaning and identity<br />Increased importance of relationships<br />
  4. 4. 1.Attention Economy<br />
  5. 5. Attention Economy<br />How does this background impact the way you work?<br />
  6. 6. Attention Economy<br />More convenience<br />Make more use of time at home<br />How does this background impact the way you work?<br />We’re bribing them to come<br />Really see what people value<br />Risk of watering down content<br />Less class time/fewer days<br />Provide broader value<br />What gains more attention?<br />Go to them rather than making them come to us<br />
  7. 7. 2. Role & Accessibilityof Information<br />What is information good for? How do we evaluate it?<br />How does that relate to our goals as Jewish educators?<br />
  8. 8. Sources of Information<br />Flickr User Nationaal Archief<br />
  9. 9. In a world where information is at our fingertips anytime, any place…<br />What is the impact on Jewish <br />educational systems? <br />And on your role in achieving <br />educational goals? <br />What assumptions about being <br />educators do we need to question?<br />
  10. 10. Consumer Producer<br />
  11. 11. P<br />O<br />S<br />T<br />Relationships<br />In an attention economy, <br />relationships are paramount!<br />How do we build, sustain and use relationships to achieve our goals?<br />
  12. 12. GROUNDSWELL’s P.O.S.T.<br />PEOPLE: Identify audience(s)<br />OBJECTIVES<br /><ul><li>What are you goals and objectives for this audience?
  13. 13. What are your audience’s goals?</li></ul>What is the STRATEGY to reach these goals? <br />Determine the specifics of the TECHNOLOGIES you’ll use. Implement, measure, refine!<br />You have a worksheet in your packet!<br />
  14. 14. Attention Economy<br />P<br />O<br />S<br />T<br />In an attention economy, it’s critical to understand your PEOPLE really well.<br /><ul><li>Background
  15. 15. Attributes
  16. 16. Needs
  17. 17. Schedules
  18. 18. Challenges
  19. 19. Modes of communication</li></li></ul><li>P<br />O<br />S<br />T<br />Your goals & objectives<br />Their goals & objectives<br />This is where you gain mission centric attention in an attention economy<br />
  20. 20. Expand The Walls: Formspring.me<br />http://www.formspring.me/rabbiblake<br />
  21. 21. Relationships<br />Hub and Spokes<br />Networked<br />

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