This PPT introduces urban design and placemaking by discussing the differences, confirming our shared focus on form and social fabric, and providing clarity on urban design leadership. More information is available at http://placefocus.com/Urban-Design-101/place-101.html You can buy a copy of our manual or enrol in an on-line course at http://placefocus.com/Shop/placefocus-shop.html

1. PROGRAM
What + Why
1 Urban Design + Placemaking 101
2 Civic Principles
3 Place Qualities
8 Outcomes
4 Place Typology
How + Who
5 Place process
6 Place roles
7 Toolkit - placemaking ideas
9/10 Links+ conclusions
1728 Map of Rome, by Giambattista Nolli
//www.theblueroom.net.au/storage/nolli_06.jpg&imgrefurl

2. 1.1 INTRODUCTION: WHAT IS URBAN DESIGN?
▸ Urban design creates authentic, sustainable and
quality places for people across the range of urban
environments.
Federation Square - Melbourne
http://www.federationsquare.com.au/Docs/20081028.htm

3. 1.1 OUR NEW PROTOCOL
▸ http://www.urbandesign.gov.au/
▸ It is concerned with the arrangement,
appearance and function of our suburbs, towns
and cities.
▸ It is both a process and an outcome of creating
localities in which people live, engage with each
other, and the physical place around them.
▸ It involves many different disciplines.
▸ It operates from the macro to the micro scale.
▸ It influences economics, the physical scale and
the social and cultural nature of a locality
▸ It is a long-term process that continues to evolve
over time.
Gozzard St, Gungahlin, Canberra, ACT, AUS

4. 1.1 PIA URBAN DESIGN CHAPTER
“Urban design aims at the creation of
useful, attractive, safe, environmentally
sustainable, economically successful and
socially equitable places.
Good urban design pursues local identity
and sense of place, cultural
responsiveness and purposeful
environmental innovation.
It achieves a high level of quality, comfort,
safety, equity, beauty and cohesion in the
overall, physical outcome of all the
development, planning, engineering,
architectural and landscape design
decisions that contribute to urban change.”
Hibberson St, Gungahlin, Canberra, ACT, AUS

5. 1.1 AILA DEFINITION (?)
▸ “Urban Design has emerged as an area of design
practice shared between, and at the nexus of, the
professions of Landscape Architecture, Planning and
Architecture and is concerned with the visioning and
implementation of sustainable urban public spaces and
settlements.” http://www.aila.org.au/urbandesign/
Surrey Hills Library, Crown Street, Surrey Hills, NSW, AUS

6. 1.1 RAIA URBAN DESIGN POLICY
“Urban Design aims to maximise
public benefit by ensuring
development is coordinated and
assessed in relation to long term
urban outcomes.”
Ocean Keys Boulevard, Clarkson, Perth, WA, AUS

7. 1.1 INTRODUCTION: WHAT IS PLACEMAKING?
▸ “Placemaking is the art of creating public
places of the „soul‟ that uplift and help us
connect with people” Course Participant
▸ “Placemaking is about creating memorable
places which are potentially transformative”
David Engwight
Coronation St, Bardon, QLD, AUS

8. 1.1 INTRODUCTION: URBAN DESIGN V PLACEMAKING?
▸ Urban design: ▸ Placemaking:
▸ House ▸ Home
▸ New buildings and ▸ Existing buildings and
infrastructure places
▸ design ▸ social programs
▸ space ▸ place
▸ new places ▸ existing
▸ Utilitarian ▸ Social
▸ Experts? ▸ Ownership by the
people (spirit)
▸ People watchers?
Parap Markets, Parap, Darwin, NT, AUS

10. Wandoo St, Tenneriffe, Bne, QLD, AUS_

11. 1.1 INTRODUCTION: WHAT IS URBAN DESIGN?

12. 1.2 QUALITY PUBLIC SPACES
▸ The area around buildings
which people use
▸ Public vs private space.
▸ The focus of urban design
▸ Easily left out?
▸ Pre WWII
(design over expense)
Alan + Lindy‟s house (my street) – Brisbane, QLD

13. 1.2 QUALITY PUBLIC SPACES

14. 1.2 QUALITY PUBLIC SPACES
▸ Post WWII: the rise of the car
Stanhope Gardens – Sydney, NSW

15. 1.2 QUALITY PUBLIC SPACES

16. 1.2 QUALITY PUBLIC SPACES

17. 1.2 RANGE OF PUBLIC SPACE
NEW CITY LIFE Jan Gehl
▸ Urban stroll ways: boulevards, avenues, streets
▸ Main city space: squares, frame events
▸ Local city space: playing and staying
▸ Ceremonial city: seats of power, celebrations
▸ Deserted city space: large surfaces few activities
▸ Transport hubs: dominated by people in transit
▸ Green city spaces: variety of uses
▸ Staged city space: staged sensory experiences
▸ Temporary city space
▸ Aquatic city space
▸ Waterfront city space: access to views and water; and
▸ City space for play and sport: permanent specialised equipment
Subiaco, Perth, WA, AUS

18. 1.2 QUALITY PUBLIC SPACE
▸ Urban designers believe that the arrangement and the qualities of the public
space affects the way people react, interact, behave and feel.
▸ William H Whyte : It is difficult to design a space that will not attract people.
What is remarkable is how often this has been accomplished .
▸ Urban design must create public spaces of quality.
Apartment Building - Cairns
Deicke Richards

19. 1.2 QUALITY PUBLIC SPACE
Apartment Building - Cairns
Deicke Richards
Portside Markets, Hercules Street, Brisbane, Queensland, AUS

20. 1.3 URBAN DESIGN
▸ Activity + end result
▸ Verb – the process of urban design
▸ Noun – the quality of the place
Leigh St, Adelaide, SA, AUS

21. 1.4 URBAN DESIGN V URBAN DESIGNERS
Adelaide St, Brisbane, QLD, AUS

22. 1.5 WHAT DO URBAN DESIGNERS DO?
▸ Develop „visions‟ for places ▸ Present ▸ Evaluate
▸ Design urban spaces ▸ Plan ▸ Teach
▸ Deliver
▸ Lead
▸ Advise
▸ Research and Analyse
▸ Influence people
▸ Develop guidance and
policies
▸ Engage
▸ Consult
Jacob‟s Ladder – Brisbane

23. 1.5 WHAT DO URBAN DESIGNERS DO?

24. 1.5 WHAT DO URBAN DESIGNERS DO?
MacGregor Tce, Bardon, QLD, AUS

25. 1.5 WHAT DO URBAN DESIGNERS DO?
Jacobs Ladder, Brisbane, QLD, AUS

26. 1.5 WHAT DO URBAN DESIGNERS KNOW?
▸ Cities, towns and villages ▸ Transport ▸ Landscape
▸ Planning system ▸ Conservation ▸ Retail
▸ Development ▸ Sustainability ▸ Built form....
▸ (People)
French Concession Area Science + Technology Station, Pudong Shanghai

27. 1.5 URBAN DESIGNERS
▸ They cannot be an
authority in all these areas
▸ They need to be experts
in integrating information
and ideas
▸ From their team, client,
stakeholders and the
community
▸ Critically they need to see
the big picture
Town Planning Museum - Shanghai

28. 1.6 URBAN DESIGN AND FORM
▸ Built form influences our
use and appreciation of place
▸ Urban designers
influence place through -
▸ buildings (location, shape and size)
▸ structures and;
▸ quality of spaces.
The hierarchy of form Wellard – Perth, WA
Urban Initiatives 2003 http://www.thevillageatwellard.com.au/Wellard.aspx

29. 1.7 SENSE OF PLACE
“Urban design is not just about physical form, but lived experience
as well. It has a social and psychological dimension. At its best,
urban design is about feeling at home in the world: creating a
sense of continuity and authenticity.” (Buchanan, 2009)
Valley Fiesta - Brisbane
http://www.mapcreative.com.au/images/portfolio/valley-fiesta-2007.gif

30. 1.7 SENSE OF PLACE
▸ Broader meaning > built form
▸ Negative connotation of space?
▸ Our favourite part of the city is a
place
▸ Place may have a purpose,
blurry edges, identified by
name...
▸ A personal connection with
people
▸ Engwicht Secret 1 - make
people feel at home
▸ “Place is a feeling not a location”
Given Tce, Paddington, Brisbane, QLD, AUS

31. 1.7 SENSE OF PLACE
▸ Soul of the place –
attachment and
belonging
▸ Built environment
+++ features, events,
people and activities
▸ Social Fabric
▸ Emerging attributes:
opportunity, identity,
innovation, creativity,
authenticity – more
powerful attractors

32. 1.7 SENSE OF PLACE
▸ Characteristics of
successful
and highly valued
places
(Morrison Institute):
▸ quality natural
environment
▸ innovation and cultural
capacity
▸ distinctive amenities
▸ street life, “hipness”,
tolerance
▸ choice and diversity
▸ accessibility.
Queensberry Street, Melbourne, VIC, AUS

33. 1.8 OUR ROLE?
▸ Urban design – not one
person or profession
▸ Fundamentally multi-
disciplinary and
collaborative
▸ Planning – traditionally the
right mix of uses in the
right location...
▸ Successful places depend
on physical form of
development as well
▸ Plus the social fabric (soft
infrastructure)
▸ No accreditation for urban
design in Australia - AILA
City Square, Melbourne, VIC, AUS

34. 1.8 URBAN DESIGN LEADERSHIP?
▸ Planners – big picture thinkers with
broad training, project management
skills and collaborative mind set...
broad scale master planning
▸ Architects – much more than
buildings and design, offer
solutions. Increasingly focussed on
place, not just the building... form in
urban design
▸ Landscape Architects – strong site
analysis and design skills...
designing the space into place
▸ And others….
▸ Good urban designers often have
more than one qualification
Riverbank Drive - The Ponds, Sydney, NSW, AUS

35. 1.8 URBAN DESIGN LEADERSHIP?
Northlakes, QLD

36. 1.8 URBAN DESIGN LEADERSHIP?

37. 1.8 URBAN DESIGN LEADERSHIP?
Northlakes, QLD

38. 1.0 PLACEMAKING – CLIVE ALCOCK

39. 1.0 ADDITIONAL INFORMATION
▸ Page 22 (USA DoT)
▸ Design
▸ Public Places
▸ Value of Urban Design
Byron Bay, NSW

40. 1. SUMMARY
▸ What is urban design?
▸ Quality public spaces
▸ Urban design – activity and end
result
▸ What do urban designers do?
▸ Urban design and form
▸ Sense of place
▸ Our role in urban design
Hunterford Estate Oatlands - Sydney, NSW

41. 1. REFLECTION
▸ Individual – group: short answer
test p155
1.1 What is your definition of urban design?
1.2 Explain the meaning of placemaking
and its relationship to urban design
1.3 Name two examples of private urban
space and public space. What‟s the
difference?
1.4 Who should take the design lead on
urban design projects?
▸ Group discussion
▸ How is urban design delivered in your
workplace?
▸ Aussie tour of our bonza places
Adelaide Arcade, Rundle St Mall– Adelaide, SA, AUS

43. 1. CONTEXT – URBAN SPRAWL
(Texas style)
▸ Sprawl is to blame for a host of problems from obesity and traffic injuries to
environmental destruction.
▸ In 2000 a total of 38.8 million American adults met the classification for obesity,
putting themselves at risk for chronic diseases including diabetes, high blood
pressure, cancer and stroke (American Journal of Public Health, vol 93, no. 9, 2003)

44. 1.0 CREATING PLACES FOR PEOPLE

45. Leader People Place
ship +
govern
ance
1.0 CREATING PLACES FOR PEOPLE