This PPT explains key roles in making quality urban places. More information available at http://www.placefocus.com/Place-Roles/place-focus.html
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Essential UI/UX Design Principles: A Comprehensive Guide
Place roles: Section 6 of Introduction to Placemaking
1. Trevor Reddacliff Place, George St, Brisbane City, QLD, AUS
PROGRAM – SESSION 6
1 Urban Design + Placemaking 101
2 Civic Principles
3 Place Qualities
8 Outcomes
4 Place Typology
5 Place process
6 Place roles
7 Toolkit - placemaking ideas
9/10 Links+ conclusions
What+Why
How+Who
2. 1.8 OUR ROLE?
▸ Placemakers
▸ Practioners in Urban
design
▸ Urban Designers
▸ Physical form
▸ Plus the social fabric (soft
infrastructure)
▸ Enabling
▸ Empowering
Fish Lane, West End, Brisbane City, QLD, AUS
3. The Mall, Darwin, NT
6.1.2 THE USER
▸ meet and exceed the needs and
preferences
▸ Physical
▸ Psychological needs and well being
▸ Safety and health
▸ Cognitive and perceptual needs
▸ Sensory needs
▸ Behavioural needs
▸ Aesthetic needs
▸ Psychographic drivers
▸ What’s the difference between the
user and the community?
6. City Walk - Canberra, ACT
6.1.4 STAKEHOLDERS ?
▸ Businesses
▸ Community leaders
▸ Children and youth
▸ Developers
▸ Development agencies
▸ Faith organisations
▸ Landowners
▸ Local government
▸ Local media
▸ People with a disability
▸ Police Professional practices
▸ Environment
▸ Tourism
▸ “Avoid stakeholder mentality – change hats
David Engwicht
▸ Engwicht Secret 13 – Celebrate the
contradictions
▸ Politicians (councillors)
▸ Residents’ and tenants’ associations
▸ Senior Citizens
▸ Schools
▸ Town centre management initiatives
▸ Traders
▸ Training agencies
▸ Transport operators
▸ Universities
▸ Indigenous reps
▸ Women’s groups
▸ Youth and community groups
▸ Economics...
7. Swanston St, Melbourne, VIC, AUS
THE CLIENT
▸ Keys to being a successful
masterplanning client
▸ Provide strong client leadership and a
commitment to quality
▸ Be clear about your aims and the outputs you
need
▸ Learn from your own and other successful
projects
▸ Give enough time at the right time
▸ Find the right teams and development partners
▸ Respond to the context - physical, economic,
cultural and social
▸ Work with stakeholders and users
▸ Understand that masterplanning is a fluid
process
▸ Work in a collaborative spirit
▸ Put in place a strategy and structure for
implementation
8. King George Square, Brisbane, QLD, AUS
ORGANISATIONAL ENVIRONMENT
▸ established supported plan and vision
▸ clearly defined roles and scope
▸ position, credibility, respect and authority
▸ jointly funded by council (or host organisation),
traders and or landholders
▸ understands and appreciates the principles and
requirements of a Placemaking
▸ allocates sufficient resources to effectively pursue
required outcomes
▸ provides a long-term commitment from the host
organisation (on-going)
10. PLACEMAKERS PLACE MANAGER
▸ Is a Placemaker who
manages a defined area
of significance
▸ Proactive intervention
which maintains the
qualities of a successful
place and responds to
change.
11. Pall Mall, Bendigo, VIC, AUS
PLACE MANAGER
▸ Brimbank City Council - CBP
▸ Sunshine and Sydenham Place
Manager
▸ Total Project Cost: $180,000
(Brimbank City Council $80,000
CBP $100,000)
▸ http://improveverywhere.com/2009/0
2/09/high-five-escalator/
A Place Manager for Sydenham
and Sunshine provides a focus for
coordinated Council, State
Government, business and
community involvement in the
implementation of the strategic
plans for each centre. The Place
Manager is responsible for driving
the implementation of the
Sydenham Transit City Master
Plan and the Sunshine Principal
Activity Centre Structure Plan and
facilitates project delivery for a
range of development and
infrastructure works and
community engagement initiatives.
13. URBAN DESIGN V URBAN DESIGNERS
Adelaide St, Brisbane, QLD, AUS
14. URBAN DESIGNERS
▸ Cannot be an authority
▸ Experts in integrating
information and ideas:
▸ site
▸ users
▸ team
▸ client
▸ stakeholders
▸ community
South Bank, Brisbane, QLD, AUS
15. NEW ROLES NEW SKILLS
Supernova, Broadbeach, Gold Coast, QLD, AUS
18. 10 FACES OF INNOVATION
The Learning Personas: remain open to new insights
every day
▸ The Anthropologist observes how people interact with
places, services, and experiences ( William H
Whyte and Jan Gehl)
▸ The Experimenter celebrates the process, not the tool,
testing and retesting potential scenarios to make ideas
tangible (Prototyping and Popup Placemaking)
▸ The Cross-Pollinator draws associations and
connections between seemingly unrelated ideas or
concepts to break new ground
City Square, Melbourne City, VIC, AUS
19. 10 FACES OF INNOVATION
The Organizing Personas: competing for time,
attention and resources.
▸ The Hurdler is a tireless problem-solver
▸ The Collaborator values the team over the
individual
▸ The Director motivates the actors to take centre
stage and embrace the unexpected
Jenny Pemberton Webb , Palm Plaza, Dandenong, VIC, AUS
20. 10 FACES OF INNOVATION
The Building Personas: apply insights from the
learning roles and channel the empowerment from the
organizing roles to make innovation happen.
▸ The Experience Architect creates remarkable
individual experiences (Place Manager)
▸ The Set Designer looks at every day as a chance
to liven up places (Urban Designer)
▸ The Storyteller captures our imagination with
compelling narratives of initiative, hard work, and
innovation.
▸ The Caregiver works to understand each individual
customer and create a relationship.
Mooloolaba Triathlon - Sunshine Coast
Sunshine Coast Regional Council
Editor's Notes
Brisbane’s subtropical Queen Street Mall. One of the few successful pedestrian only places in Australia. Facilitated by night uses including cinemas, restaurants and bars. Designed for different functions – including performance spaces. Some suggest it might be a little cluttered...?
What do you think?
So because urban design is multidisciplinary planners can not only contribute they can also lead the process. Particularly when we think creatively and work in 3 dimensions.
Melbourne city square – controversially created in the 1960s with the demolition of heritage buildings and opened in 1980 by QEII. It was redeveloped from1997 to 2000 with part of the site sold for a hotel.
It is fundamental for places to meet and exceed users requirements.
Psychographic drivers is a tool we will discuss later.
This photo includes teenagers with skateboards and people getting a free meal – two of the hardest users to involve in the process.
Another movie to look forward to!
Bill Chandler confirming that good urban design delivers places for users.
We know what to do with community consultation – we don’t always do it well though?
We acknowledge the need to engage with stakeholders- although we could be more effective?
Participatory design (design workshop, EbD, etc) is one example.
These key client characteristics are drawn from another excellent urban design reference:
http://www.cabe.org.uk/files/creating-successful-masterplans-summary.pdf
We will be discussing most of these points in the remaining sections.
We don’t build industrial buildings like this any more?
The new library with a cafe on the corner and learning facilities upstairs is a great example of the public sector delivering good urban design with public buildings and facilitating a new urban centre!
A good initiative in Victoria and hopefully a trend for the rest of our valuable places.
A good initiative in Victoria and hopefully a trend for the rest of our valuable places.
Urban designers do a lot (pretty similar to planners really).
Urban design creates small spaces like this plaza - as well as the bigger scale projects, with design evolution explained on the next page.
According to Chris Melsom (HASSELL Perth) a key characteristic of urban designers is emotional intelligence. Wikipedia says that there are 2 characteristics of EI:
Self-awareness – the ability to read one's emotions and recognize their impact while using gut feelings to guide decisions.
Self-management – involves controlling one's emotions and impulses and adapting to changing circumstances.
Social awareness – the ability to sense, understand, and react to others' emotions while comprehending social networks.
Relationship management – the ability to inspire, influence, and develop others while managing conflict.
Image is a scale model of Shanghai in the Town Planning museum in a prominent location the cities central square.
The new library with a cafe on the corner and learning facilities upstairs is a great example of the public sector delivering good urban design with public buildings and facilitating a new urban centre!
Brunswick has more Greeks of Lakonian origin than anywhere else in Australia. A party comprising the Mayor of Sparta and eight dignitaries came to Brunswick for the official function in 1888, at which Talbot Street, (off Sydney Road, one block north of Victoria Street) was pedestrianised and renamed Sparta Place in recognition of the political and cultural link between the two places. In 2005, Sparta Place was significantly remodelled.
Brunswick has more Greeks of Lakonian origin than anywhere else in Australia. A party comprising the Mayor of Sparta and eight dignitaries came to Brunswick for the official function in 1888, at which Talbot Street, (off Sydney Road, one block north of Victoria Street) was pedestrianised and renamed Sparta Place in recognition of the political and cultural link between the two places. In 2005, Sparta Place was significantly remodelled.
Brunswick has more Greeks of Lakonian origin than anywhere else in Australia. A party comprising the Mayor of Sparta and eight dignitaries came to Brunswick for the official function in 1888, at which Talbot Street, (off Sydney Road, one block north of Victoria Street) was pedestrianised and renamed Sparta Place in recognition of the political and cultural link between the two places. In 2005, Sparta Place was significantly remodelled.