The document discusses the concept of placemaking and its importance in city planning and community development. Some key points: 1) Placemaking focuses on building communities around public spaces and destinations rather than just design. It requires effort to understand people and create places they enjoy. 2) There is growing recognition of the need to define cities by authentic neighborhoods and destinations rather than just buildings. Placemaking can converge with sustainability, health, and other urban planning goals. 3) The Project for Public Spaces advocates for the "Power of 10" - having 10 major destinations in a city/district, and 10 things to do in each place. This layering of uses creates vibrant public spaces.

1. Placemaking
Creating the City of the Future
December 7th, 2010, Seoul

2. What if We Built our Communities
around Places ?
PROJECT FOR PUBLIC SPACES

3. When you focus on a place,
you do everything differently.
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4. It’s hard for people to realize that creating a
place is more important than design. ─ PPS
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5. Place-making is an incredibly complex
art. When people talk glibly about
sustainable communities, there are very
few people that can actually make that
happen because it requires a lot of effort,
it requires a lot of learning, it requires a
lot of experience.
Prince Charles
PROJECT FOR PUBLIC SPACES

6. Wonderful, Transformative Times
 An opportunity to fix and redefine cities
around Local Values and Assets
 The competition to build great cities around
Authentic Destinations is the “New” Agenda
 The new/old Development Strategy is
around “Public” Destinations
 Great Cities are more and more defined by
their Neighborhoods
 There is a growing interest in connecting
Green with Place…or Placemaking with
Sustainability
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7. Convergence
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8. “Converging Ideas around Place”
“The blunt calculation by public officials that if
they can’t make their downtowns and
neighborhoods appealing, they can’t
compete… all of these hinge on the
deceptively simple challenge of creating
places… that people intuitively like.”
-- Governing Magazine
PROJECT FOR PUBLIC SPACES

9. Convergence of Movements
Civil Society/
Community Democracy Building
Public Health and
Development &
Community Livability
Smart Growth
Energy & Environmental
Consumption PLACES Sustainability
Local Food
Local Economies Systems
Transportation
Historic Preservation & Land Use
PROJECT FOR PUBLIC SPACES

10. Regions where Placemaking has Roots
 Singapore  Czech Republic  Mexico
 South Korea  Montenegro  Colombia
 Japan Argentina
 Serbia 
 Hong Kong Chile
 Kosovo 
 Australia  Croatia  Brazil
 New Zealand  Hungary  St Kitts/Nevis
 Canada  Poland  South Africa
 Slovakia  Tanzania
 Netherlands Romania
  Dubai
 Norway Bulgaria
  Abu Dhabi
 UK/ Scotland  Georgia
 Italy
 Armenia
 Chicago
 Houston
 Amsterdam  Los Angeles
PROJECT FOR PUBLIC SPACES

11. “Placemaking” is an overarching idea
and a hands-on tool for improving a
Neighborhood, City or Region. It has
the potential to be one of the most
transformative ideas of this century
Metropolitan Planning Council - Chicago
PROJECT FOR PUBLIC SPACES

12. The Benefits of Place
Nurtures a Sense of
Community
Builds Local
Economies Improves Safety
and Security
PLACE
Enhances
Accessibility Fosters Meaningful
for All Interaction
Draws a Diverse
Population
PROJECT FOR PUBLIC SPACES

13. What is Placemaking?
 Placemaking is a dynamic human function: it
is an act of liberation, of staking claim, and
of beautification; it is true human
empowerment.
 Placemaking is turning a neighborhood,
town or city from a place you can’t wait to
get through to one you never want to leave.
PROJECT FOR PUBLIC SPACES

14. Key Attributes
What Makes a Great Place? Intangibles
Measurements
street life business ownership
evening use property values
volunteerism land-use patterns
Fun retail sales
Welcoming
Cooperative Active Vital
Neighborly Special Real
sociability uses & activities
PLACE
access & linkages comfort & image
Connected Safe
Walkable Charm Clean
Convenient Attractive
Accessible Historic crime stats
transit usage sanitation rating
pedestrian activity building conditions
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parking usage patterns environmental data

15. PPS Project Areas
Squares Transportation Downtowns
Public Markets Waterfronts Civic Centers
Parks New Development Campuses

16. 35 Years of Placemaking
 50 U.S. States, 7 Canadian Provinces
 41 Countries
 3000 Communities
 2 Million visitors to our web sites (2009)
 35,000 people get our electronic
newsletter
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17. William H. (Holly) Whyte
 The Organization Man,1956
 The Exploding Metropolis, 1958
 The Last Landscape, 1968
 Plan for the City of New York, 1969
 The Social Life of Small Urban Spaces, 1980
 City: Rediscovering the Center, 1988
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18. Blank walls are an end in themselves. They declare the
supremacy of architecture over humanity, of a building
over a person.
Museum of Modern Art - NYC
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19. Benches are artifacts, the purpose of which is to
punctuate architectural photographs. They are not so
good for sitting.
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20. PROJECT FOR PUBLIC SPACES
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21. PROJECT FOR PUBLIC SPACES

22. “What attracts people most it would appear,
is other people.”
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23. One of the best things about water is the look and
feel of it…It’s not right to put water before people and
then keep them away from it.
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24. PROJECT FOR PUBLIC SPACES
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25. If you want to seed a place with activity,
put out food.
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26. PROJECT FOR PUBLIC SPACES

27. PROJECT FOR PUBLIC SPACES

28. PROJECT FOR PUBLIC SPACES

29. Creating a Great City – Some
Uncommon Truths
 Develop/ lead demand with public destinations
 The value created by the public realm
destinations will drive the success of the
project.
 Place Capital as a primary focus to best achieve
larger goals
 Lighter, Quicker, Cheaper
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30. Current Projects - City Center, Las Vegas
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31. Waterfront Academy – What is Placemaking
Stavanger, Norway
September 16th 2010 PROJECT FOR PUBLIC SPACES

32. PROJECT FOR PUBLIC SPACES

33. Creating a Great Square
Amsterdam Plein 40-45, Holland
September 21st, 2010 PROJECT FOR PUBLIC SPACES

34. Burg. De Vlugtlaan City District Office Market area Shopping mall
Slotermeerlaan
9
10
7
8
6
5
1
4
3 2
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35. Placemaking ~
Creating the Waterfront City of the Future
Image to be added
Destination Bayfront
Corpus Christi PROJECT FOR PUBLIC SPACES
October 7, 2010

36. PROJECT FOR PUBLIC SPACES

37. PROJECT FOR PUBLIC SPACES

38. SAADIYAT ISLAND, ABU DHABI, UAE

39. Abu Dhabi
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40. PROJECT FOR PUBLIC SPACES

41. PROJECT FOR PUBLIC SPACES

42. Zone 1: Western Waterfront
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43. Destination 2

44. Destination 2

45. Destination 2

46. Destination 2

47. Bridge Landing
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48. The Power of Ten
City/Town 10+ major destinations/
districts
Districts/
10+ places
Destinations
10+ things to do
Place
Layering of uses to
create synergy
(Triangulation)
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49. Singapore - 10 Sites
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50. PROJECT FOR PUBLIC SPACES

51. Power of 10
2. Window 3. Learn about
5. Walk
1. Read the paper shopping for books upcoming events
4. Go inside!
10. Have a
conversation
6. Sit and relax
7. Read someone 8. Take a break 9. Pet a dog
else’s book from a bike ride
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52. NYC Destinations 1980
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53. Power of 10 Destinations Today
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54. New York City Transformed:
Rockefeller Center Times Square
Bryant Park Union Square
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55. Times Square
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56. Festival with
46th Street
Crossover
Times Square
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57. PROJECT FOR PUBLIC SPACES
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58. PROJECT FOR PUBLIC SPACES

59. Rockefeller Center
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60. PROJECT FOR PUBLIC SPACES

61. PROJECT FOR PUBLIC SPACES

62. PROJECT FOR PUBLIC SPACES
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63. PROJECT FOR PUBLIC SPACES
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64. PROJECT FOR PUBLIC SPACES
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65. PROJECT FOR PUBLIC SPACES
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66. PROJECT FOR PUBLIC SPACES

67. Bryant Park
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68. PROJECT FOR PUBLIC SPACES
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69. PROJECT FOR PUBLIC SPACES
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70. PROJECT FOR PUBLIC SPACES
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71. PROJECT FOR PUBLIC SPACES
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72. Union Square
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73. PROJECT FOR PUBLIC SPACES
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74. PROJECT FOR PUBLIC SPACES
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75. Transformative Agendas
 Transportation that builds places and helps to
create and connect destinations
 An Architecture of Place – disciplines transcend
their roles beyond design and silos
 All destinations as multi-use with a broad public
and community purpose
 Local and authentic retail, markets, and
community centers
PROJECT FOR PUBLIC SPACES

76. PPS Program Areas and
Transformative Agendas
Program Areas: Transformative Agendas:
• Transportation Building Community Through
• Public Markets Transportation
• Civic Centers
• Parks Public Markets and Local
• Downtowns Economies
• Mixed-Use
Developments Community Anchors /
• Campuses Architecture of Place
• Squares
• Waterfronts Creating Public Multi-Use
Destinations
PROJECT FOR PUBLIC SPACES