1. COURSE FEEDBACK
▸ Module: Introduction to Urban
Design + Placemaking (two
day)
▸ Client: Hume City Council
▸ Location: Hume City Council
▸ Date: 28-29 November 2012
▸ Participants:26
▸ Feedback participation: 23/26
(84%)
▸ Facilitator: Andrew Hammonds
▸ www.placefocus.com
Fawkner St, Westmeadows, Melbourne, VIC, AUS

2. BROAD PARTICIPANT BACKGROUND
▸ Planning – statutory & strategic
▸ Urban design
▸ Engineering
▸ Urban and transport planning
▸ Social planning
▸ Open space & recreation planning
▸ Marketing
▸ Place Management
▸ Park management
▸ Environmental science
▸ Landscape design Dallas, Melbourne, VIC, AUS

3. YOU RATED US 9/10
▸ The average score for the
quality of the program was 9
out of 10
▸ the quality of the presenter
was 9 out of 10.
Empathy Maps - Hume City Council, VIC, AUS

4. YOUR EVALUATION - RELEVANT
▸ 100% of participants said the
course met or exceeded their
expectations
▸ with 70% stating it exceeded
their expectations
▸ 100% of participants said the
course content was good to
excellent
▸ with 57% stating it was
excellent
▸ 96% of participants found the
course relevant to their job
▸ 100% of participants would
recommend the course to
others Place Analysis Sunbury Laneways - Hume City Council, VIC, AUS

5. WHAT YOU SAID...VALUABLE, MIX AND FUN
▸ “A really engaging and interesting and valuable 2 days”.
▸ “Great content and presenter style”
▸ “Andrew has great energy and engages participants in
the activities, it's a good introduction to placemaking and
urban design.”
▸ “Materials and knowledge presented and references are
excellent.
▸ “Great insights, examples and demystifying UD and
placemaking”.“
▸ “All valuable content, insightful and backed up by
exemplars (both sites and speakers).”
▸ “Good mix of theory, participation and examples.”
▸ “Excellent presentation of ideas and concepts.”
Craigeburn Plaza Presentation - Hume City Council, VIC, AUS

6. WHAT YOU SAID...APPLICABLE TO MY WORK
▸ “I now have an understanding of placemaking and managing and how I
can support and influence it in my work”.
▸ “Now when someone asks me about placemaking I'll be able to provide
an answer...in detail!”.
▸ “Provided tools and techniques to add UD to current work and
projects”.
▸ “Andrew made the course fun by giving the team an opportunity to
discuss and interact with each other. I learned a lot of useful
information that I will take away and share with the rest of the team. I
loved sharing ideas.”
▸ “Lots of take home learnings applicable to own role. I see this as a new
beginning.”
▸ “We are all urban designers and place makers - we just didn't know it!”
▸ “Very happy with what I've learnt and both days I have left with heaps
of motivation to learn more.”
Group Discussion - Hume City Council, VIC, AUS

7. WHAT YOU SAID...MULTIDISCIPLINARY
▸ “Very interactive and we came up with a lot of ideas as a group,
challenged to think beyond own area”.
▸ “Gained understanding of contribution of my role/department to
urban design and placemaking.”
▸ “Enjoyable, fast paced course. Great for broadening
ideas/knowledge of the topic and developing ideas with
colleagues from different backgrounds.”
▸ “Very insightful and entertaining workshop. Have come away with
new sills/knowledge and more Hume City Council contacts.”
▸ “Content and activities spoke to all participants regardless of
background.”
▸ “Good focus on placemaking. Showed everyone how it is relevant
to urban Hume City Council areas”.
▸ “Good for various disciplines to understand place making and its
importance and relevance”.
▸ “Anybody that is interested in community and facilitating Hume City Council, VIC, AUS
connection should do this course”.

8. WHAT YOU SAID... WEALTH OF RESOURCES
▸ “Really well done, excellent range of examples, case
studies, video, benchmarks all in one go!”
▸ “Good mix of activities, presentation, video etc”
▸ “Wealth of resources”
▸ “Content of booklet was excellent and full of information.
Loved photos and related to context.”
▸ “Loved the slides and the google.”
▸ “Right amount of exercises, right amount of talking. Loved
the PowerPoint interviews.”
▸ “Presentation was excellent, with lots of examples & good
interaction with participants.”
Hume City Council, VIC, AUS

9. FEEDBACK DURING THE COURSE

10. FEEDBACK GIVEN DURING THE COURSE CON’T

11. WHAT YOU SAID: IMPROVEMENTS
▸ “Perhaps bring examples that are more
relevant for Hume and context of a place that
is not very urban, car driven, sparse spatially
would help to cement ideas about how to do it
for people”.
▸ “More Victorian examples and use of
community facilities as place making and
activators”.
▸ “Large content at times, meant insufficient time
for Andrew to facilitate discussion - probably
requires follow up sessions to expand upon
and fully explore.”
▸ “Too long spent on introduction and principles,
not enough on how and implementation”.
▸ “There was some repetition and some more
complex issues had to be skimmed over to
keep to the program.”
Tanderrum Way, Broadmeadows, Melbourne, VIC, AUS

12. WORKSHOP IDEAS FROM THE ‘BRIEFCASE’
1. This group meets in a month (Greg)
2. Endorse Urban Design Protocols (Greg)
3. Common language UD/Placemaking
4. Diversity and Inclusiveness
5. Permission to locals
6. Car parking location e.g. shopping centres
(Suzanne)
7. Site visit to Highlands
8. Facilitating/Enabling?
9. How is Urban Design Placemaking
delivered by HCC
10. “The housing we want” Grattan Institute
11. Density and suburban lots (trees)
Empathy May Craigeburn Plaza - Hume City Council, VIC, AUS
12. Take action!

13. WORKSHOP IDEAS FROM THE ‘BRIEFCASE’
13. Place principles – Corporate Plan/Policy (Greg)
14. Process for identifying focus areas (Greg)
15. Alignment
16. Placemaking Profile – sell to Executive & Council (Everyone)
17. Placemaking into Civic Plaza (Graham, Greg)
18. Research and Case studies – min risk
19. Use community development workers
20. Community Engagement and Consultation
21. Before and After – Research and Review
22. Ongoing – Revisit
23. Placemaking Knowledge and Ideas exchange – email list,
lunchbox sessions, brainstorming etc. (Sam)
Hume Global Learning Centre, Craigeburn, Melbourne, VIC, AUS

14. WORKSHOP IDEAS FROM THE ‘BRIEFCASE’
24. Graphic Design Codes – spatial, focus on streets
25. Place Qualities – which are relevant?
26. Investigate community led Urban Design &
Placemaking, and multiple ownership
27. Work with small businesses (ML)
28. Look for Champions in state agencies (John)
29. PPP – Popup Pilot Prototype
30. Have a Go! Agile, Experimental
31. Name key trends (Sam)
32. Involve HCC Marketing & Communications
Department (Greg)
Tanderrum Way Presentation - Hume City Council, VIC, AUS

15. WORKSHOP IDEAS FROM THE ‘BRIEFCASE’
33. Case studies for Developers and Traders
34. Region informed by local
35. Building capacity
36. Trees & Plants on streets (Graham)
37. Rationalise Parks – playground activation (Naomi)
38. Marshmallow Challenge
39. „Food in Hume‟ working group (Ben)
40. David Engwhict‟s Course
Broadmeadows Proposal - Hume City Council, VIC, AUS

16. OUR DETAILS
▸ Placefocus: training and information on urban design and
placemaking
▸ “We are passionate about creating places for people”
▸ www.placefocus.com
▸ Andrew Hammonds (0407466615)
▸ andrew@placefocus.com
▸ Follow us on twitter, Facebook and Instagram (Placefocus)
▸ Connect on Linkedin or watch our PPT's on Slideshare
Sunbury Lanes Presentation - Hume City Council, VIC, AUS