What does Placemaking mean and how does it relate to Urban Design? This PPT introduces Placemaking and urban design, its scope and role in the creation and management of attractive places for people. More information available at http://www.placefocus.com/Urban-Design-101/place-101.html You can buy a copy of our manual or enrol in an on-line course at http://placefocus.com/Shop/placefocus-shop.html

1. INTRODUCTION PLACEMAKING + URBAN DESIGN
Elizabeth St, Brisbane City, QLD, AUS

2. Albert St Picnic, Brisbane City, QLD, AUS (Source URBNE)
▸ TO ENABLE PEOPLE TO CREATE AND
ATTRACTIVE PLACES.
▸ Upon completion you should have:
▸ an understanding of Placemaking and urban design and the
delivery of quality places within our urban, regional and rural
communities
▸ related the theory, leading concepts and principles
to your work environment
▸ awareness of a range of practical tools and techniques
to ‘hit the ground running’
▸ access to national and international best practice
▸ generated ideas to improve placemaking outcomes
in your place
OUTCOMES

3. Bee Gees Way, Redcliffe, QLD, AUS
1 Placemaking + Urban Design 101
2 Place Values
3 Place Qualities
8 Outcomes
4 Place Typology
5 Place process
6 Place roles
7 Toolkit - placemaking ideas
9/10 Links+ conclusions
PROGRAM
What+Why
How+Who

4. INTRODUCTIONS
▸ Stand up and introduce
yourself:
▸ Name
▸ Job
▸ Share something
remarkable about your
place
▸ “Attracting or worthy of
notice, especially for being
unusual or extraordinary”.
Hosier Ln (Graffiti Ln) - Melbourne, VIC, AUS

5. INTRODUCTIONS
Hosier Ln (Graffiti Ln) - Melbourne, VIC, AUS

6. INTRODUCTIONS
▸ Introduce yourself
▸ Name
▸ Job
▸ Share something
remarkable about your
place
▸ “Attracting or worthy of
notice, especially for being
unusual or extraordinary”.
Hosier Ln (Graffiti Ln) - Melbourne, VIC, AUS

7. Coronation St, Bardon, QLD, AUS
PLACEMAKING
▸ “Placemaking is enabling and
empowering people to create
attractive place”

8. ENABLING
Warner Way, Caroline Springs, Melbourne, VIC, AUS

9. Howard St, Nambour, QLD,. AUS
EMPOWERING

10. Church St, Dubbo, NSW, AUS
PLACEMAKING BY PROJECT
▸ Incrementally creating quality
places through independent urban
design projects which enable
activities and sense of place.

11. Church St, Dubbo, NSW, AUS
PLACE ACTIVATION
▸ Popup Placemaking
▸ Lighter, quicker, cheaper

12. Surfers Paradise, Gold Coast, QLD, AUS
STRATEGIC PLACEMAKING
▸ Larger-scale
transformative projects,
strategies and activities
for a location.

13. Ruthven St, Toowoomba, QLD, AUS
CREATIVE PLACEMAKING
▸ Partners from public, private,
non-profit, and community
sectors shape the physical
and social character of a
neighbourhood, town, city, or
region around arts and
cultural activities

14. Popup Restaurant and Bar, Church St, Dubbo, NSW, AUS (Source: What's On In Dubbo)
PLACEMAKERS
▸ Day to day activities of
people contribute to creating
attractive places

15. Wilson Ave, Brunswick, VIC, AUS
PLACE MANAGERS
▸ Is a Placemaker who
manages a defined area of
significance
▸ Proactive intervention which
maintains the qualities of a
successful place and
responds to change.

16. PLACEMAKING

17. THE VILLAIN I
'City of Light' by the Hilltop Hoods
I'm from the city of light, with a sky of vanilla,
Known as the city of churches home of the serial killer...
Cans and markers, Country Road parkers,
Hands of an artist left the landscape enchanted,
Until the government pigs had all the paint washed,
From our city walls, end of the renaissance,
And so walls where the colours once played,
Were replaced by the buff, now a sullen blunt grey,
White washed, shitty, all grey, all black,
Waiting for the kids of this city to take their walls
back.

18. Woodsons Lane, Adelaide City, SA, AUS
CHANGE IS HAPPENING

19. URBAN DESIGN
Uruk (4,000–3100 BC)
Source: http://en.wikipedia.org/wiki/File:Uruk_Archaealogical_site_at_Warka,_Iraq_MOD_45156521.jpg

20. THE VILLAIN II

21. BP City Road, Southbank, Melbourne, VIC, AUS
PLACES FOR PEOPLE NOT JUST CARS

22. ▸ Urban design creates authentic, sustainable and
quality places for people across the range of urban
environments.
Federation Square, Melbourne, VIC, AUS
WHAT IS URBAN DESIGN?

23. WHAT IS URBAN DESIGN?

24. QUALITY PUBLIC SPACES
Import Lane, Docklands, Melbourne City, VIC, AUS

25. Darling Harbour, Sydney, NSW, AUS
RANGE OF PUBLIC PLACE
NEW CITY LIFE Jan Gehl
▸ Urban stroll ways: boulevards, avenues, streets
▸ Main city space: squares, frame events
▸ Local city space: playing and staying
▸ Ceremonial city: seats of power, celebrations
▸ Transport hubs: dominated by people in transit
▸ Green city spaces: variety of uses
▸ Staged city space: staged sensory experiences
▸ Temporary city space
▸ Aquatic city space
▸ Waterfront city space: access to views and water; and
▸ City space for play and sport: permanent specialised equipment
▸ Deserted city space: large surfaces few activities

26. QUALITY PUBLIC SPACE
▸ William H Whyte :
“It is difficult to design
a space that will not
attract people.
What is remarkable is
how often this has
been accomplished .”
Melton, VIC, AUS

27. Banksy “Blank walls are criminal” (Source: https://www.touchofmodern.com/sales/banksy-on-canvas--4/blank-walls-are-criminal

28. THE FRONT DOOR TEST?

29. Pennyweight Walk, Bendigo, VIC, AUS
SENSE OF PLACE
“Urban design is not just
about physical form, but
lived experience as well.
It has a social and
psychological dimension:
creating a sense of
continuity and
authenticity.” (Buchanan,
2009)
Bendigo
▸ 1990's - Streetscape
▸ 2000's - Shared Zone
▸ 2000's - Laneways
▸ 2000's - CBD Plan
▸ 2010's - Place manager
▸ 2010's - Active + Healthy

30. Nocturnal - City of Greater Dandenong, VIC, AUS (Jason Edwards Photography)
SENSE OF PLACE
▸ a feeling not a location
▸ special or unique, authentic and
belonging
▸ Engwicht Secret 1 - make
people feel at home

31. Royal Croquet Club, Victoria Square, Adelaide City, SA, AUS
SENSE OF PLACE
▸ Built environment
+++ features, events,
people and activities
▸ Social Fabric
▸ Emerging attributes:
opportunity, identity,
innovation, creativity,
authenticity – more
powerful attractors

32. Currie St, Nambour, QLD, AUS
URBAN DESIGN V PLACE ACTIVATION
▸ Urban design:
▸ The Stage
▸ House
▸ Hardware
▸ New buildings and
infrastructure
▸ design
▸ Space
▸ Utilitarian
▸ Experts?
▸ Enables placemaking?
▸ Place Activation:
▸ The Show
▸ Home
▸ Software
▸ Existing buildings and
places
▸ Activities
▸ place
▸ Social
▸ People
▸ People watchers?

33. PLACEMAKING = ENABLING
Better Block - Dallas, Texas
▸ “Placemaking has a broader
scope than urban design.
▸ Behind urban design there is
a collective of interdisciplinary
specialists in the field.
▸ Behind the concept of
placemaking there are the
voices and perspectives of a
whole community. Not
relegated to a passive
consultation process, but
actively engaged in the
design concepts and
outcomes.” Online participant

35. LUCKY IT’S INTRINSIC
Urbne Festival, Brisbane City, QLD, AUS

36. PEOPLE MAKING PLACES
Centre Place, Melbourne, VIC, AUS

37. 1. SUMMARY
▸ Placemaking – enabling,
empowering
▸ Urban design is one tool
▸ Inherently collaborative and
multi-disciplinary
▸ Form and function
▸ Range of public places
▸ Sense of place
▸ Our role is critical
City Square, Melbourne City, VIC, AUS
SUMMARY

38. VIDEO – JAMES KUNSTLER