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MBA 6103
Managing Innovation
Unit 8
Continuous
Improvement and
Effective Change
•

Uncertainty drives a need for organizational learning and adaptation
– resulting in the “Innovation Imperative.”

•

We often generalize the innovation process – rather than formalize
it.

•

Some firms are more successful implementing a formal innovation
plan than others.

•

Routine processes become engrained and may or may not become a
component of a firm’s core competencies. Such routines might not
be easily replicable.

•

Innovation Management is about finding and exploiting effective
routines.
•
•

Successful innovation is strategy-based
Depends upon strong internal and external linkages
•
Think Value Chain

•

Requires mechanisms to enable change

•

Requires a supporting organizational context
• Address the human side systematically

• Start at the top
• Involve every layer

• Make a formal case
• Create ownership
• Communicate the message
• Assess the cultural landscape
• Address culture explicitly
• Prepare for the unexpected
• Speak to the individual
Strategy 1 – Expand involvement and influence
Strategy 2 – Explore possibilities
Strategy 3 – Select and align leadership
Strategy 4 – Explain the “business case/need”
Strategy 5 – Envision the future
•
•
•
•
•
•
•
•
•
•

Ask for forgiveness not permission
Do any job needed to make the project succeed
Come to work each day willing to be fired
Recruit a strong team
Ask for advice before resources
Forget pride of authorship
When bending rules – respect the waterline
Honor sponsors
Under-promise and over-deliver
Stay true to goals, but be realistic

* Source: Intrapreneuring in Action: A Handbook for Business Innovation – Gifford Pinchot & Ron Pellman

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Unit Eight- (MBA 6103)

  • 1. MBA 6103 Managing Innovation Unit 8 Continuous Improvement and Effective Change
  • 2.
  • 3. • Uncertainty drives a need for organizational learning and adaptation – resulting in the “Innovation Imperative.” • We often generalize the innovation process – rather than formalize it. • Some firms are more successful implementing a formal innovation plan than others. • Routine processes become engrained and may or may not become a component of a firm’s core competencies. Such routines might not be easily replicable. • Innovation Management is about finding and exploiting effective routines.
  • 4. • • Successful innovation is strategy-based Depends upon strong internal and external linkages • Think Value Chain • Requires mechanisms to enable change • Requires a supporting organizational context
  • 5. • Address the human side systematically • Start at the top • Involve every layer • Make a formal case
  • 6. • Create ownership • Communicate the message • Assess the cultural landscape • Address culture explicitly • Prepare for the unexpected • Speak to the individual
  • 7. Strategy 1 – Expand involvement and influence Strategy 2 – Explore possibilities Strategy 3 – Select and align leadership Strategy 4 – Explain the “business case/need” Strategy 5 – Envision the future
  • 8. • • • • • • • • • • Ask for forgiveness not permission Do any job needed to make the project succeed Come to work each day willing to be fired Recruit a strong team Ask for advice before resources Forget pride of authorship When bending rules – respect the waterline Honor sponsors Under-promise and over-deliver Stay true to goals, but be realistic * Source: Intrapreneuring in Action: A Handbook for Business Innovation – Gifford Pinchot & Ron Pellman