2. • The Growth Imperative
• Process Improvement and Efficiency
• Creating Sustainable Competitive Advantage
• Incremental vs. Radical Innovation
• Sustaining vs. Disruptive Innovation
• Creating New Market Space
• Crafting an Innovation Strategy
3. • Technology and the MP3 File
• A Platform for Delivery
• Hardware for the Consumer
• Recipe for Disruption
• Parallels to Print Publishing
4. • Exploits Existing Processes or Technologies
• Improves or Reconfigures Something Already in Existence
• “Innovation at the Margins”
• Serves to Extend the Product Life Cycle
• Might be Represented in the Form of an Upgrade or Process/Service Improvement
5.
6. • Something New
• A Divergence from the Norm
• Has Potential to Upset Existing Business Models
• Can Create New Market Space
• Can Eliminate Existing Forms of Competition
7. • Four Dimensions of Innovation Space
• Product Innovation
• Process Innovation
• Position Innovation
• Paradigm Innovation
• Can Eliminate Existing Forms of Competition
