The student produced a music video that showed proficiency in technical skills like camera work, framing, and editing to sync with the music. The video maintained audience interest through good use of visuals and locations. It also had a clear narrative and strong performance. The student showed excellence in designing a digipak with a clear theme and effective creativity. An advertisement was also well designed with an excellent manipulated image, varied fonts, and awareness of layout and design conventions. Overall the work was assessed as a high level with scores of 30/40 for the video and 9/10 and 10/10 for the ancillary tasks.

1. A2 Coursework – Media Texts
Name: RICHARDS Anthony
There is evidence of proficiency in the use of most of the technical skills.
Music Video
Footage:
Good use of camera, with good variety of shots, mostly in focus. Good use of
framing. Some good use of mise-en-scene (especially the use of
locations/performance). Use of found footage works well.
Editing:
Video is edited to beat with good actions to beat. Good use of transitions that link
with song and visuals. Footage has been edited well, found footage has been
edited to black and white effectively.
Overall:
Good video which meets the conventions of the genre. Good attention to visuals to
maintain audience interest. Narrative is clear, with a good performance from actor.
Ancillary Task 1: Digipak
Evidence of excellence in the creative use of most of the technical skills.
Front cover is good with clear understanding of layout. Back cover shows
awareness of design conventions. Inside covers show effective creativity. Clear
theme shown throughout design, very good manipulation of images.
Ancillary Task 2: Advert
Evidence of excellence in the creative use of most of the technical skills.
Clear design and great image with excellent manipulation shown. Good variety of
font with excellent awareness of layout and design. Simple, elegant design. Good
addition of new album and previous albums on advert.
Video:
30/40
Level 3
Ancillary Task 1:
9/10
Level
Ancillary Task 2:
10/10
Level
Total 49/60