The document discusses targeting a young, male audience between ages 13-24 that enjoys action thrillers and consuming music. This audience has technological prowess but cannot afford the most expensive brands, so they have an LG phone and Apple headphones. They wear casual, affordable clothing like hoodies and jeans. The goal is for this audience to be able to relate to the film's young characters and settings.

1. By Anthony Richards

2. My target audience
wears casual clothes
because he is not
employed full-time. He
wears a hoodie and
jeans – branded but
bought cheap in a sale.
This shows he is
young because the
clothes he wears are
aimed at young people
but that he is not
bothered by his
appearance.
He has an LG to
reflect the
technological
prowess of the
target audience
and because he
cannot afford the
most expensive
brand.
He is male because action thrillers
with an all-male cast will appeal
mainly to men.
He wears Apple
headphones to show that
the audience consumes
music but cannot
necessarily buy
accessories.
His other
interests
include music,
video gaming
(mainly offline)
and interacting
with friends on
social media.
Other films he would
enjoy include Fight
Club, Memento, The
Usual Suspects and
The Departed.
He fits into groups C1 –
B (lower middle to
middle class).
He is between 13
and 24 years old.

3. By Anthony Richards

4. My film
incorporated
many elements of
the thriller genre
such as a
faceless enemy
and prolonged
suspense
sequences and
so attracted fans
of the genre.
I attracted my target
audience by casting actors
of the same age, enabling
them to be more relatable to
my target audience.
I also included mobile phones to make it more
relevant to my intended audience of 18-24 whose
lives are heavily integrated with this technology.

5. The antagonist
wears a hoodie
covering his face
to show that he
is evil because it
plays on
audience fears
of the unknown.
The characters
wear casual,
age-specific
clothing to tell
the audience
that they are
similar to the
characters of
the movie and
so allows them
to relate more.
The location of the
film was
anonymous to
communicate to
the audience that it
could be
happening near
them, allowing
them to further