This poster advertisement promotes a website that provides healthcare products for professional vocalists. It uses images of products and a singer, with clear font and branding, to directly promote the website. Additional text informs viewers about the products and services offered. The design targets professional singers between 21-35 by featuring a singer and products relevant to vocal health. Green and the singer image aim to convey the idea of healthy products, while text and positioning draw the eye between the image and copy.

1. Unit 16: Design & Layout

3. Design & layout task 1

4. awareness and accentuate medical cross to subliminally evoke ideas of health. Promote - this directly promotes the product, which is a website dedicated to providing healthcare products to professional vocalists. It does this using a clear font , a brand name on the side and a selection of the products that the website provides. Large font and colour are used to directly promote the brand name and website (which are identical). Logo is placed at 90 degrees to enhance audience

9. Checklist: when you have finished your analysis, check the list below. If the element is there then you must identify it and comment on its effectiveness. Justify the choice of formats in relation to how effectively the content is communicated by covering the following Content: Text e.g. copy, captions, headings Images e.g. photographs, line drawings, diagrams, logos, cartoons Format : Size Paper quality or resolution of web page

10. Design and layout: e.g. Image selection Proportion of text to image Juxtaposition of text and image Direction Colour Font style and size Use of upper or lower case Use of white space, gutters and margins Use of tangible and assumed borders Use of columns and paragraphs Use of bullets, asterisks and numbers Alignment of text

11. Design and layout: Designers refer to C.R.A.P. when putting together graphics Contrast Elements that aren’t the same should be very different so they stand out, making them “slightly different” confuses the user into seeing a relation that doesn’t exist. Strong contrast between page elements allows the user’s eye to flow from one to another down the page instead of creating a sea of similarity that’s boring and not communicative.

12. Design and layout: Designers refer to C.R.A.P. when putting together graphics Repetition Repeat styles for a cohesive feel — if you style related elements the same way in one area, continue that trend for other areas for consistency.

13. Design and layout: Designers refer to C.R.A.P. when putting together graphics Alignment Everything needs to be visually connected to something else; nothing should be out of place or distinct from all other design elements.

14. Design and layout: Designers refer to C.R.A.P. when putting together graphics Proximity Proximity creates related meaning: elements that are related should be grouped together, whereas separate design elements should have enough space in between to communicate they are different. See http://www.thinkvitamin.com/features/design/how-crap-is-your-site-designprint/ for further explanation. It is about web design, but the principles are the same.