The document provides various principles of effective design, emphasizing the importance of contrast, spacing, and grouping related items to enhance usability. It advises designers to limit font usage, maintain appropriate line length, and consider cultural differences in color meanings. Overall, it underscores simplicity and organization as key components in both graphic and web design.

1. Good design
comes from…

2. Good design
comes from…

3. C is for…

4. R is for…

5. A is for…

6. P is for…

8. Don’t be afraid to
make different
items very different

9. This is too close (30pt)
This is too close (28pt)

10. This is better!
(40pt)
This is better! (24pt)

11. Take extra care
with backgrounds

15. Using different
typefaces can
enhance contrast

16. This is too close
(Garamond)
This is too close
(Baskerville Old Face)

17. This is better!
(Gotham Black)
This is better!
(Century Gothic)

19. Makes a design
easier to navigate
and use

20. Color, shape,
texture, line
thickness, size, etc.

29. Helps create a
connection
between related
items

30. Nothing should be
placed arbitrarily

40. Related items
should be grouped
together

41. Separate items
require space to
communicate their
difference

50. Going beyond
the big four

52. The invisible glue
that holds a design
together

53. They help establish
rhythm throughout

54. They help define
proportion

61. The biggest
concern when it
comes to web
design

62. Keep it simple

63. Don’t use more
than three different
fonts

64. Keep line length
between 45-75
characters

65. Use adequate line
height

68. 1

69. 2

70. 3

71. 4

72. 5

73. 6

83. Don’t use too many
unless you know
what you’re doing

84. Careful, colors
have different
meanings in
different cultures

85. Be wary of contrast

86. Don’t use as the
only method to
convey meaning

87. Keep it simple

103. http://styleguides.io/examples.html

104. http://www.awwwards.com/

105. http://line25.com/