3. Creative Review
Full-bleed cameo with no pack shot
allows a sense of indulgence and
illustrates quality
The branding colour is present, yet
not over powering the template
4. Creative Review
Quality is again illustrated a full-bleed
cameo
Storage logo doesn’t take away from
the quality template
The pricing message is slightly lost
within this template
5. Creative Review
The stripped back template allows for
a prominent price message
The use of red and white provides
strong stand out on a media which
holds little dwell time
The absence of Cameo photography
reduces the quality feel
6.
7. Creative Review
The three punch headline illustrates
the campaign clearly.
The lifestyle photography and copy
is emotive and in line with the key
message
The branding is not restricted and
has been adapted to fit the festive
season
There is little detail about the
offer
8.
9. Creative Review
The simplistic headline and pricing
message illustrates the campaign
clearly
Featuring a number of pack shots
gives a messy and overwhelming
creative, and loses impact for the
campaign
10. Creative Review
Full-bleed cameo with no pack shot
allows a sense of indulgence and
illustrates quality
Branding is both present and clear
11.
12. Creative Review
Cameo photography illustrates
quality
Integrated with social media, and
engaging with customers
Branding is present and clear, yet
not over powering the template
The pricing message could be lost
on a media which holds little dwell
time
13.
14. Creative Review
Lifestyle photography illustrates
quality and a provides a festive feel
Clear branding on a media which
holds little dwell time
Simplistic headline which illustrates
the campaign clearly
15. Creative Review
Extra Special template allows for a
sense of quality and indulgence whilst
maintaining clear branding
The pack shot and price point
provides strong reference for
customers when in-store
17. Specsavers
Creative review
Stripped back template provides a
clear message on a media which
holds little dwell time
Creative fits into the season and
showcases products in a unique
way
18. KFC
Creative review
Warm and festive photography style
suggests quality
Branding is clear and present throughout
the creative
Integrated with social media and
engaging with customers
19. McDonalds
Creative review
Photography illustrates both quality
and range
Branding is clear yet not over
powering
Copy is engaging and relatable to
consumer trends
20. Sky Movies
Creative review
Branding is clear, festive integrated
with fully branded creative
The offer information is very small
and unclear
21. Harveys
Creative Review
The stripped back template allows
for a prominent price message
The use of red and white provides
strong stand out on a media
which holds little dwell time
22. Ford
Creative Review
The colour of the template is in-
line with the product
There is a clear image of the
product and pricing message
