Evaluation of the different ways I have conducted audience research/feedback, and the impact of the results

1. Question 3
“What have you learned from your
audience feedback?”

2. What I learnt
After receiving predominantly positive audience feedback on
my music video, I was able to better understand my successes
and failures at appealing to them as my target audience.
One of theses successes was that they were not phased by my
band members absence from the music video.
Most importantly though, I my intentions of establishing a
clear house-style throughout my video, digipak and poster
was successful as 90% said that they saw the links between
the products.
One limitation was that my target audience’s reviews were
mixed over the unusual narrative of my music video and two
said that it was confusing in parts.

3. My Ancillary Tasks
During my development, I conducted another survey for my target
audience which found they did not like the font on my digipaks main
cover because it didn't’t match the house-style I had already established
in the bold, san-serif font used for my poster. I altered the text’s font on
my digipak cover to the same one as my This was important feedback as it
taught me the importance of having continuity between my different
products in order to appeal to my audience and look more professional.
Digipak cover before audience feedback After changes made to appeal to my
target audience

4. Final Development of my Product
I also conducted ongoing audience feedback
during the development stage of my products.
This was help keep my products on tack with
what my target audience wanted. Examples of
key times when I asked my target audience
questions for feedback that influenced my final
product were:

5. Should I use the same main image of both my
band members used in my poster? No – because
using a new image will make the digipak more
interesting.
Digipak Cover Poster

6. • Should I use an altered image, comprised of
both my band members faces edited together
for the digipak cover? No because it is not
appealing and doesn't resemble the relaxing
“Chillwave” genre of the music.

7. Result:
For this reason I used another photograph that this time only included
one band member (Angus). I think this was an effective decision as it
gave me the chance to create a new variation of my bands house style
in order to keep fans interested, whilst still drawing links between its
fonts and colour scheme.