The document provides guidance for planning a film treatment. It discusses developing a narrative plot and precise target audience. It also covers exploring media concepts like media languages, institutions, representations, and genre. The style and forms used should be imaginative and visually appealing. Characters and settings should thoughtfully represent or subvert common stereotypes. The goal is to plan an extraordinary film project that engages the intended audience.

1. PLANNING: TREATMENT Narrative Plot: What is the story for your film and how does the plot unfold? Target Audience: You must be precise about this as it leads to all your decisions about the final product. Be precise about age, lifestyle, sex, attitudes/beliefs, interests. How do want them to respond to your product? How are you going to make it appeal to them? Niche audience or mass audience? What initial audience research have you done? MEDIA CONCEPTS How will you explore the following concepts? Media Languages What will the style of product be? How will you use forms and conventions? (lighting, camerawork, sound, codes & conventions of openings e.g. will you set up any enigmas, what order do the titles appear, etc) To get a good mark, whatever you produce should actually use the forms and conventions in an imaginative and visually appealing way - try to plan something extraordinary and eye-catching. Make you content rich in connotation. Institutions To make your project seem more real you need to have a sense of its place in the film industry. Who will be the distributor of the product and why? What is the name and logo for your production company? (look at the ‘Final Logo’ on this title sequence http://www.youtube.com/watch?v=vez0xAjs7ZE ) Representations How are you going to represent characters in your product/s? The media often use stereotypical representations when they are marketing films. That is no reason why you have to do the same thing, whether you choose to subvert dominant representations or go with the stereotypes, the exam board would like to see clear evidence that you have thought about the issue. Genre What generic codes and conventions will be operating in your text? Are you going to stick with typical genre conventions or subvert them? Will you include typical iconography, settings, etc?