These three advertisements share common characteristics. They each feature a large image of the product or brand, placed against a solid colored background. They also keep the accompanying text brief and easy to read, with the goal of making the ad memorable. The third ad analyzed subverts expectations for billboards by leaving out part of the brand name, trusting that the brand is strong enough for audiences to recognize it without seeing it fully. This ad also follows conventions by prioritizing a large image over detailed text.

2. These three advertisements are very similar - Large
image of product being advertised – background is one
solid colour with a short, easily-read catch line to give
meaning to the image and increase the likelihood of
people remembering it – brand logo in the corner to
increase brand awareness

3. This billboard challenges typical characteristics of a billboard as
it actually has a large part of it missing as the design. Due to
the strength of the brand, audiences already know the name
without having to see it fully and this has been used to their
advantage in this situation. The ad also features a release date
as it is a film but is stereotypical in the sense that it features a
large image being the main focus and very limited, basic text