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Basic principles of design
This document outlines a training objective focused on core principles of effective visual communication and design elements. It covers key concepts such as contrast, repetition, alignment, proximity, and various design elements like line, color, and shape. The agenda includes presentations, discussions, and reviews to enhance understanding of these principles.
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Basic principles of design
- 1. basic principles of DESIGN! ibelieve in you. you can do this.! ! – sarah baker!
- 2. OBJECTIVE:! By the endof this training, you should have a basic understanding of the core principles of effective visual communication, and the elements used to achieve them.!
- 3. AGENDA:! • your PRESENTer! • HEAD, heart & hand skills! • the BIG PICTURE overview! • deep dive into design PRINCIPLES and ELEMENTS! • BREAK it OUT! • regroup & reVIEW!
- 4. let’s do thisthing.!
- 8. GESTALT!An organized wholethat is perceived as more than the sum of its parts.!
- 9. C.R.A.P.! Contrast | Repetition| Alignment | Proximity!
- 10. C.R.A.P.! Contrast | Repetition| Alignment | Proximity! line | color | shape | scale | texture | space!
- 13. CONTRAST! The state ofbeing strikingly different from something else, typically something in juxtaposition or close association. Contrast allows us to emphasize what is most important.!
- 18. REPETITION! The recurrence ofan object or event. Repetition can create consistency and show that different things are related.!
- 32. ALIGNMENT! This allows elementsto create visual connections ! to one another; it intentionally creates order.!
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- 44. PROXIMITY! Nearness in spaceor relationship. By placing similar types of information close to one another, these things become more of a visual unit.!
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