The document provides guidance for evaluating a media production project in the form of a blog post or PowerPoint presentation. It lists 7 questions to address regarding audience, representation, conventions, institutions, technologies, and progression from preliminary work. To do well, the evaluation must answer all questions, provide examples from the finished product, include audience feedback, and fully utilize the chosen format through images, links, and video.

1. You can produce your evaluation of the production as either a blog entry or a powerpoint presentation. The recommended format is a blog entry.<br />Your evaluation must address the following questions:In what ways does your media product use, develop or challenge forms and conventions of real media products? How does your media product represent particular social groups? What kind of media institution might distribute your media product and why? Who would be the audience for your media product? How did you attract/address your audience? What have you learnt about technologies from the process of constructing this product? Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? <br />Level 4 16–20 marks Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production. Excellent ability to refer to the choices made and outcomes. Excellent understanding of their development from preliminary to full task. Excellent ability to communicate. Excellent skill in the use of digital technology or ICT in the evaluation <br />‘candidates should be discouraged from seeing the evaluation as simply a written essay and the potential of the format chosen should be exploited through the use of images, audio, video and links to online resources.’In order to achieve a Level 4 (A) you must make effective use of the format you use for your evaluation. Make sure you include lots of images, links, and where relevant video.<br />Your evaluation MUST include some audience feedback. This could be questionnaire results or a summary or video of a focus group.<br />How to approach the questions:<br />Conventions – what did you find out from your research about the conventions of music magazines? How have you used those conventions? Use images from magazines you analysed and compare them to images of your own product.<br />Representation – how are the people in your magazine represented? Think about your images and the use of shot types and mise-en-scene. You should also consider your use of language. Is your representation stereotypical? You may want to think about representation in relation to gender, age, ethnicity, social class, or your chosen genre of music. Compare images and quotes from your magazine to similar magazines.<br />Institutions – what publishing company produces a similar magazine to yours? What type of company are they? What are the similarities between your magazine and their magazine?<br />Target Audience – who are the target audience for your magazine? Refer to your audience research. Include images of questionnaire results to support the points you make. <br />Appeal to target audience – how did you appeal to this target audience? Use images and examples from your magazine to explain how you appealed to the target audience. Give evidence from your audience feedback to show what your target audience thought of your magazine.<br />Technologies – what technologies did you use to produce your magazine? What skills do you use? Give visual examples of these skills, e.g. editing images.<br />Progression from preliminary task – looking back at your preliminary task how have your skills developed? Compare your preliminary task with your finished product. How have you improved?<br />To do well:Make sure you answer all seven questionsGive specific examples from your finished productInclude audience feedback in your evaluationMake your evaluation as visual as possible, and make the most of your chosen format<br />