The document provides branding guidelines for Eventive Marketing, outlining proper usage of their logo, colors, fonts, and branding elements. The positioning of Eventive Marketing is to "reach consumers at play" and all communication should align with this. The branding uses red and yellow colors, a circular swirl logo, and rounded fonts. Correct and incorrect uses of the logo are demonstrated.

1. eventive marketing
brand guide
The following brand guide is the official eventive marketing brand usage outline. All communicating pertaining to
the eventive marketing brand should be followed as outlined.
the eventive marketing brand
eventive marketing’s positioning is the basis of all brand communication. As such, all materials inclusive of new
business development communication and proposals, corporate and marketing collateral, and any documents such
as training manuals, should incorporate this message.
eventive marketing’s positioning is simple - we reach consumers at play. Any and all communication should ensure
that it is in alignment with this positioning.
The following pages contain definitions and descriptions of the company, our positioning and our services.
Positioning: eventive marketing reaches consumers at play.
Tagline: reaching consumers at play
Key Points of Communication:
• eventive marketing reaches consumers in a positive frame of mind, when they are most likely to embrace
a marketing message.
• eventive marketing knows consumers: who they are, where they live, what they do. But most importantly
we know what drives them.
• eventive marketing focuses on events and activities that consumers care about. We reach them at a time
and place when they are receptive, and we create relationships that cultivate emotional preference for a
brand.
• eventive marketing has over a decade of experience, partnering with globally recognized brands to
conceive, design, develop and execute programs that address key brand objectives and marketing
strategies.
• eventive marketing combines strategic execution with vision, creativity and passion to address key
marketing and business objectives, by connecting consumers and brands on a uniquely emotional level.

2. eventive marketing copy
All the copy found in the company brochure, marketing materials and website is considered approved copy, and can
be used in communication. Following are sections of copy that can be used.
eventive marketing
eventive marketing redefines event marketing by reaching consumers in unique, creative and motivating ways. For
over ten years, we have created successful events to build brand awareness for leading companies nationwide.
Capture consumers in a positive frame of mind, and they will embrace a new message. By forging relationships and
emotional bonds between brand and consumers, you separate the brand from the pack. It’s how you turn a product
into a preference. It’s the foundation for brand loyalty.
Combining strategic execution with vision, creativity and passion, we address key marketing and business objectives,
by connecting consumers and brands on a uniquely emotional level.
make marketing matter ... connect passion to your brand.
we know consumers...their passions, pastimes and preferences
If a brand connects with consumers’ lives at the moment of key decision, you gain their attention. If the brand
experience is infused with great emotional and personal value, you win their hearts.
eventive marketing knows your consumers. We know who they are, where they live and what they do. Most
importantly, we know what drives them.
By focusing on the events and activities they care about, and by reaching them at a time when they are receptive, we
create relationships that cultivate emotional preference for your brand.
building brands is...about appealing to the senses
Traditional marketing practices no longer deliver desired results. With consumers bombarded daily by thousands of
messages, and increasing cynicism about brand promises, it’s easy for your message to get lost.
eventive marketing connects your consumers with your brand by touching them one at a time, at the right time.
We supplement words with action and feelings, Your brand’ personality comes to life. Consumers are invited to
experience your products on multi-sensory levels. As a result, your brand message is communicated, and consumers
are moved to desired action.

3. brand identity
eventive marketing’s brand identity is centered around key themes:
• the eventive swirl
• use of square and circle shapes in all marketing materials
• use of rounded and playful fonts
• reaching consumers at play
• red and yellow as predominant colors, with black as supporting color
Each of these elements are an important part of the brand identity and positioning of eventive marketing, and as
such should be used as specified in this guide.
the swirl
The emi swirl is the foundation of the logo treatment, and the identifiable icon for the company.
The swirl communicates motion and movement, as well as being a
representation of the letter “e”.
The logo is circular for application across multiple mediums, and works well
within a square.
Swirl can be used on it’s own as an icon, or as part of the overall logo
treatments.

4. the logo font
The approved fonts for eventive marketing are:
• VAG Rounded Bold for logo and corporate name use.
• VAG Rounded Thin for copy.
• Longhand as support and highlight
VAG ROUNDED BOLD
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
VAG ROUNDED THIN
a b c d e f g h i j k l m n o p q r s t u v w x y z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
LONGHAND
For example:
emi tagline

5. the colors
The eventive marketing colors are:
• RED PMS 186 C
• YELLOW PMS 106 C
• BLACK
Red is the predominant color associated with eventive marketing. Yellow is equally as prominent in support to the red,
and often used reversed out.
Black is used as a support color, mainly for font / textual use.
Other colors may be introduced for marketing purposes, however, no other colors should be used in brand identity
use, other than those specified.
186C 106C Black

6. the logo
The eventive marketing core logo:
Swirl in Red 186C. Positioned
front and center as the
highlight icon.
“eventive marketing” justified
beneath the swirl in black VAG
Rounded Bold font.
Focus on the word eventive.

7. the logo: alternate uses
The eventive marketing logo and its elements are designed to be flexible, so that they can be used in multiple
environments and mediums, while still maintaining the key brand properties.
The following are uses of core logo and alternatives, with explanation of use.
Core Logo: All marketing
materials, corporate collateral,
signage etc.
Core Logo: B/W version for fax
and memo correspondence, or
communication printed in B/W.
Horizontal Logo: for use on reports that are
client branded (footer). Alternate use in areas
where Core Logo does not work due to shape.
Tagline Version: For use on marketing materials.

8. brand identity application
55 fifth ave new york ny 10003 t.212.463.9700 f.212.727.1716
eventivemarketing.com
Ghosting of the Swirl can occur
in Yellow on Yellow to create
depth or movement.
Tagline can appear in
conjunction with the Swirl if
placed off the page.
On Yellow Background: Logo
should appear in Red & Blk.
On red background, Logo and
Swirl should appear in Yellow.

9. logo application: incorrect uses
Logo should never appear
bound in a box.
Logo cannot be manipulated,
stretched or contorted.
Individual elements (such as
swirl and corporate name)
cannot be used
disproportionately to the other.
eventive marketing

10. eventive marketing font use
As noted, the official eventive marketing font is VAG Rounded.
This font should be used on all written internal and external correspondence and communication.
Body Copy Text
• VAG Rounded Thin at 11pt for body copy text.
• Line spacing should be at 1.3
Titles & Headers
• VAG Rounded Bold at a maximum 28pts.
Given that VAG is not a standard font, any documents sent out electronically must be sent out as PDF (Adobe Acrobat)
documents. This way the integrity and look of the document will be maintained (and the document cannot be
manipulated).
eventive marketing
In all communication, when the company name or acronym is used, it must always appear in all lower case and in
bold only:
eventive marketing, inc.
eventive marketing
eventive
emi

11. stationery & forms
The official shape for communication is square. All brochures, sales kits, direct mail, promotional pages etc. are
designed in square format.
Therefore the main stationery items are square in shape, including letterhead.
Some items have been designed in regular letter size (letterhead, envelope) for the purposes of items that require
larger space (invoices, training manuals, forms etc.).
However, where possible, the square letterhead or note paper should be used.
Business Card
Front & Back

12. 8.5 x 11
Letterhead
8.5 x 8.5 square
Letterhead
Note / With Comp.

13. Black Envelope with logo
Sticker Seal
Black Envelope with
Address Label
Standard Envelope

14. Memo Form
&
Fax Form

15. Corporate Collateral:
Sales Kit
&
Company Brochure