This document outlines ideas for a print-based music magazine called "MM (Music Matters)". The target audience is classic rock fans aged 18+. Ideas include using the colors black, red, and white; featuring artists like The Rolling Stones and Guns N' Roses; and including news, artist facts, and reviews. Hand-drawn drafts show examples of the magazine's potential layout, including a masthead, cover page, and double-page spread. The second drafts are concluded to better meet the target audience's needs compared to the first drafts.

1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P2 Evidence
Name: Rhia De Carlo
Candidate Number: 2040
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion
Idea Generation

2. CONTENTS
• Slide 3 – summary of ideas
• Slide 4 – mood board 1
• Slide 5 – X1 mood board
• Slide 6 – mood board conclusions
• Slide 7 – mind map – magazine ideas
• Slide 8 – mind map – magazine name ideas
• Slide 9 – mast head – final ideas
• Slide 10 – hand drawn draft – front page
• Slide 11 – 2nd hand drawn draft – front page
• Slide 12 – hand drawn draft – double page spread
• Slide 13 – 2nd hand drawn draft – double page spread
• Slide 14 – conclusion

3. Summary of ideas
• Magazine name: MM (music matters) I have decided on the name music matters because it is simple just
like the name ‘MOJO’ however it is still showing the importance of Music and the Magazine.
• GENRE: The genre of my magazine is going to be Classic rock, as my magazine of inspiration’s genre
is also classic rock.
• Content: facts and information about artists, facts about there music, latest in classic rock…
• Artists: Rolling Stones, ACDC, Iron maiden, Guns and roses etc.
• Colour scheme: Black, red and white. I have chosen these colours for my magazine because most classic
rock artists have used black, red or white for there logos, for example Kerrang, Mojo and Q magazine,
Therefore it fits in with the genre of music.
• Form and style: Dimensions of the magazine–210mm x 290mm, I have chosen the dimensions of my
magazine to be 210mm x 290mm as these are the dimensions of Mojo magazine.
• Target audience: The target audience for my magazine is classic rock fans, 18+ as classic rock is more of
a mature genre of music apposed to pop.

5. 2nd Mood Board

6. Mood Board conclusions
• From my mood board I have discovered that the colours, red, black, yellow and
white are very popular in classic rock therefore they are the colours I will feature in
my magazine.
• Secondly My mood board shows that the stereotypical classic rock fans are people
who like to live their lives based around rebellion, alcohol, sex, and drugs, commonly
bikers.
• My mood board has shown me examples of artists to select for my magazine, for
example some of the ones shown on my mood boards are – the rolling stones,
ACDC, kiss, guns and roses.
• From my mood board I can tell that classic rock fans are mainly male and aged 35+
as most photographs of the artists are black and white, suggesting the artists are
significantly old themselves, therefore not many of the younger generation will know
about them.
• Also I can see that the main fans of classic rock are male as the colour scheme on
my mood board collected from classic rock artists isn’t very feminine and the
rebellious behaviour shown on my mood board isn’t very “lady like”.
• Another observation that gives me reason to believe that most classic rock fans are
male is because there are no female artists shown on my mood board suggesting that
women aren’t into classic rock as much as men.
• Also the men shown on the mood boards are all partially scruffy, unlike the typical
boy band women tend to go for.

7. Magazine Ideas
Colours: Black and
red, because most
classic rock artist
have used black and
red for there logos.
Therefore it fits in
with the theme
Artists: Rolling Stones, ACDC, Iron
maiden, Guns and roses etc.
Dimensions of the magazine–
210mm x 290mm
Content: facts and information about
artists, facts about there music,
latest in classic rock…
Font style & magazine name – font
style – ‘magazine name- MM
(Music Matters)
GENRE:
The genre
of my
magazine
is Classic
rock
What text to use for
my masthead• In
order for me to get
some really cool and
bold fonts I am going
to use dafont.com. I
am hoping I will find
some fonts that I like
and suits will with my
title name and the
genre I have chosen
(indie/pop). The
fonts on the
computer are fine but
for me to archive and
make my magazine
look like a music
magazine I would
need to use
something else. Here
are some fonts that I
liked and that suited
the genre.
Masthead: (magazine names
– music matters )
Photos - classic rock artists : Rolling stones,
Iron maiden, Guns and roses… to show he
identity of the magazine and that it is a classic
rock magazine.
Issued monthly
as my magazine
is inspired by
Mojo magazine
which is also
issued monthly
Gossip and
news on
popular classic
rock artists to
keep, the
audience
interested.

8. Magazine name ideas
The Beat
Deliver
MM (music matters)

9. Masthead – Final Idea
I have chosen the Name ‘MM’ ( music matters ) as I want my magazine to show the
importance of music and the magazine as music plays a big part in everyday life.
I have chosen the chosen to use white text on a black background as it makes the text
stand out from the background.
Also I have used a simple but bold font much like my magazine of inspiration (mojo
magazine) as if the font were to be too over the top it would draw attention away from
the images and content, be too overpowering and possibly tacky.

10. Hand drawn draft – front pagePromotion: A
free CD
Main Picture
Masthead
Barcode and
price tag
Headline
strapline

11. 2nd hand dawn draft
Masthead
strapline
Headline
Promotion: A
free CD
Barcode and
price tag
Story
separators
Main Image

12. 1st hand drawn draft double page
spread Headline
strapline
Drop Capital
Differentiated Q & A’s
Page number

13. 2nd hand drawn draft double page
spread
Main Image – the main image will stretch
across the two pages
Headline
Band name &
Logo
Differentiated
Q’s
Strapline
Page numbers

14. Conclusion
I will most likely use my second hand drawn
drafts for my magazine as I feel they meet the
target audience better than the first, Also I
feel like it catches the audiences eye better
than the first one due to its “free CD”
promotion.
I feel like the 2nd hand drawn draft is suitable
to compete with mojo magazine due to its
similarity in content.