2nd Proposal

1. Unit 13 – Planning and Pitching a Print based Media Product - Proposal
Name: Rhia De Carlo
Candidate Number:
Centre Number: 64315

2. Unit 13 – Planning and Pitching a Print based Media Product - Proposal
Format: Magazine
I am going to produce a music magazine inspired by the Bauer media’s Mojo.
I am going to create the magazine in the form of a front cover and DPS (double page
spread) as part of a larger promotional project for ‘LOUD’ magazine.
Working Title: e.g. My working title is ‘LOUD’ although this might change. I have chosen
this name as my genre is classic rock and classic rock tends to be quite a loud genre of
music, not only in volume but in the behaviour of artists as well,
loud in the way that it catches your attention.
For the font I have chosen a simple yet, eye catching font which
has a sound wave effect which shows the name of the magazine
(Loud).
As the font is slightly more exciting than most magazine’s I don’t
want the title to draw attention away from the rest of the content on my front cover
therefore I have stuck with a simplistic colour scheme of black and white so that the
colourful images on my front cover will stand out.
Genre:
The sub-genre of my magazine is going to be classic rock, therefore my magazine is
aiming to compete with magazine of the same genre. For example, MOJO, Kerrang and
classic rock. The magazine I have chosen as my competitor is MOJO magazine as it is
also my magazine of inspiration.
Content:
The name of sub-genre entitle ‘Loud’ magazine will contain pictures/photographs related
to classic rock, articles, album reviews, latest gigs or concerts and gossip and/or latest on
that artist or band.
The publication will feature bands which aren’t that well known, usually quite small. This
will be used as a method of getting those bands names out there and helping them get
known.
Most of these bands will either be signed to smaller record labels or possibly not signed at
all.
There will also be featured a lot of popular bands such as ‘ACDC’, ‘The Rolling stones’,
‘Iron Maiden’ etc.
Style or Approach:
The colour scheme I have chosen for my magazine is black, white and purple.
I have chosen each of these colours for a reason, I chose the colour black because it is
the absence of color. Black is a mysterious color that is typically associated with the
unknown or in some cases the negative. The color black
represents strength, seriousness, power, just like the loudness
of music having music too loud can block out any other sounds
around you controlling what you hear showing its strength.
Purple combines the calm stability of blue and the fierce
energy of red. The color purple is often associated with royalty,
nobility, luxury, power, and ambition. Purple also represents
meanings of wealth, extravagance, creativity, wisdom, dignity,
grandeur, devotion, peace, pride, mystery, independence, and magic.
As my magazine Is classic rock and not just rock, it is not all just heavy music and does
include slightly calmer songs which is think purple represents my magazine well as it
shows power but at the same time shows peace, pride.
White is the colour of perfection and along with the strength and power of the black and
the peace and pride of the purple I wanted to show the goodness and perfection that is
my magazine.
The software I will be using to make my magazine is Photoshop this is because of the
range of tools we use to edit photos, text, color etc.
Photoshop allows us to create the magazine to the standard we want.
Audience:
The audience is mostly 35+ as the magazine has a more mature taste of music, however
some younger people may enjoy it.
The targeted Gender of my magazine is mainly male, although some females may find
the magazine appealing.
Music plays a big part in people’s lives as it Is what people use to help them focus whilst
working or simply just for entertainment, making many of their activity’s and appearance
is based around their style of music.
This magazine isn’t targeted at any particular ethnicity many people from different