2. BAUER MEDIA
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Bauer Media is a multinational media company founded in 1875 by the BAUER
family which circulates over 38 million magazines on a weekly basis. Bauer
media has been responsible for big names such as: KERRANG, Q, and MOJO.
Headquartered in Germany, BAUER operates worldwide providing many
countries with a variety of different genre magazines
I think BAUER media would be an appropriate publisher for my magazine, as it caters
to a range of readers that may be interested in my genre of magazine, for example
KERRANG is a similar sub genre and has become the worlds biggest selling rock
magazine. Therefore the advertisement and reputation of the publisher will encourage
readers to buy my magazine as they will be aware of the success of current magazines
However a problem with using BAUER media as my publisher would be that their
could be a risk of cutting sales of mother music magazine or my magazine not getting
enough sales because magazines such as ‘KERRANG’ are also published by this
producer.
3. KERRANG
I have chosen to do Rock as my sub-genre. A popular magazine that
specialises in this sub genre is ‘KERRANG!’
• KERRANG is a UK based magazine that is dedicated to rock music. It was
published by Bauer media group in 1981. where is specialised in the new
wave of British heavy metal and the more recent rise of hard rock.
• After the first launch with AC/DCs Angus Young on the front cover the
magazine was released fortnightly but demand for the Rock magazine
grew, and in 1987 they published the magazine weekly
• Over the years KARRANG grew in popularity as they followed the new
musical trends that emerged over the years such as thrash magazine, and
grunge.
• The target audience for this magazine is people interested in the subgenre of rock either male or female.
4. MOJO
• MOJO
• MOJO is a Alternative rock magazine that was
published in 1993 by EMAP, but then later taken over
by BAUER magazine.
• The monthly magazine focuses on the classic rock
genre, by having iconic artists such as Bob Dylan and
john Lennon, they focus they on the reckless, heavy
metal artists that would be featured in magazines
such as KARRANG. Targeting more towards the
classic rock lovers, who are passionate about the
sub-genre
5. Q magazine
• Q magazine is a popular music magazine that
was first published in 1986 by EMAP but then
later taken over by BAUER.
• The monthly magazine offers reviews and
rating on: albums, festivals and films
• The magazine is up to date with all popular
artists and their music
• More recently in 2008 Q launched a radio
station to focus on the popular music genre
6. Similar magazines
• Rock sound
ROCK SOUND has inspired my chosen sub genre as it features similar artists and music that I hope to
include in my magazine. Although this magazine focuses more on the heavy metal rock, mine will take a
different approach and go more alternative rock based bands. But still including some of the heavy rock
bands to appeal to a wider target audience.
ROCK SOUND tends to use a different colour font each week, making it appear original, where as mine
will keep the same colour masthead each week, allowing the readers to recognise the masthead which
therefore will make my magazine more memorable
I feel that the edgy boisterous fonts and images tend to edge more towards a male target audience
whereas mine will cater for both sexes, I will do this by including bands with both male and female
artists and articles that appeal to both sexes
7. SPIN MAGAZINE
SPIN magazine has been an inspiration for my magazine as it features bands of a similar genre such as my chemical
romance, paramore and green day.
Out of all the magazines I have looked at SPIN is what I would like to base my magazine on as it features more
alternative rock rather grunge or heavy model, which is a main feature of other rock magazines,
Spin keeps consistent font which is a feature id like to include in mine, as well as this the colour schemes and layout
does not overpower the main image, but instead keeps the magazine looking professional and stylish.
Another feature of SPIN that appeals to me is that the magazine features a variety of bands that appeal to a wider
target audience, it does not only focus on certain stereotypical rock bands. This is something I would like my magazine
to include.
I like how distinctive the SPIN logo is which makes it memorable to readers, this is something I will look into when
designing my masthead.
A common trait of spin magazine is that they use mid/long shots as their main images where as I will experiment with
using close ups as my main images
Overall I feel that SPIN uses many techniques such as direct address, a variety of house colours which make the
magazine so successful.
8. Target audience
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Age range-16-25
Gender-Male and female
Sub genre-Alternative Rock
Class-Middle class or working class
Jobs-creative jobs, or still In education
Sexuality- All types
Bands they may be interested in:
My chemical romance
BLINK182
Paramore
Greenday
Foo fighters
My target audience
have unique taste
in clothing, with
aspects of the rock
stereotype
9. Question ideas
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What magazine would you be most likely to buy? KERRANG, ROCK SOUND, SPIN,
Q, ROLLING STONES(quantitative)
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How often would you buy a music magazine? DAILY, WEEKLY, FORTNIGHT,
MONTHLY, NEVER(quantitative)
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What would you be willing to pay for a music magazine? 50p-99p, £1.00-£1.99,
£2.00-£2.99, £3.00-£3.99, £4.00-£4.99, £5.00+(quantitative)
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How often would you like a music magazine to be released? WEEKLY, DAILY,
MONTHLY, FORTNIGHTLY(quantitative)
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In your opinion what appeals to you most about music magazines? (quantitative)
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What genre of music do you like the most? (quantitative)
In your opinion what do you like to see featured in a music magazine? (Qualitative)
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What bands would you like to feature in a music magazine? (Qualitative)
10. Research in to history of genre
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Rock originated in the united states in the 1950’s, it was first associated with a form of dance
, and a word that connoted sex in some songs. Rock is said to have started by the
combination of other genres of music such as: Jazz, blues and R&B.
Since the 50s rock has become incredibly popular genre of music with the influence of rock
and alternative rock bands such as: the beetles, ACDC, rolling stones, and black Sabbath and
the more the more recent bands such as: foo fighters, green day and Paramore
Many new sub-genres of music have come about which originate from rock such as:
Grunge
Screamo
Heavy metal
Alternative rock
11. Possible names and bands for my magazine
TERMOIL
SLAM
Names
MOSHPIT
MAYHEM
FRENZY
ENVY
Possible bands to feature in my magazine
RAMPAGE
