Any organization that fulfills itself through making a product or service is business. This presentation slides is apt for BBA I Semester students from Chaudhary Charan SIngh University
A fantastic PPT on the nature and concept of business. This PPT will enable the learners to understand the concepts and fundamentals of business. The PPT includes types of human activities - economic & non-economic activities, types of economic activities - business, profession, employment, features of business, multiple objectives of business, types of business activities, types of industry, classification of commerce, meaning and types of business risk.
A fantastic PPT on the nature and concept of business. This PPT will enable the learners to understand the concepts and fundamentals of business. The PPT includes types of human activities - economic & non-economic activities, types of economic activities - business, profession, employment, features of business, multiple objectives of business, types of business activities, types of industry, classification of commerce, meaning and types of business risk.
ANY ACTIVITY WHICH IS DONE FOR THE MONETARY CONSIDERATION OR FOR ECONOMICS GAINS IS TERMED AS ECONOMIC ACTIVITY.
ALL ECONOMIC ACTIVITY CAN BE TERMED AS PRODUCTIVE ACTIVITIES.
ANY ACTIVITY WHICH IS DONE FOR THE MONETARY CONSIDERATION OR FOR ECONOMICS GAINS IS TERMED AS ECONOMIC ACTIVITY.
ALL ECONOMIC ACTIVITY CAN BE TERMED AS PRODUCTIVE ACTIVITIES.
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We have been using storytelling to share our thoughts and feelings ever since flat screen televisions meant clay tablets and cave walls. Stories move us; they inspire us. And that is why your 110th presentation should not just include data. Because data might persuade people to consider your idea for a while, but it won’t inspire them to act; to do that, you need to drape your vision in a story that makes your audience think: “Hey! I can picture myself in his shoes!” Your story should fire their imagination and make them come alive- because a story has a key to that special place where mundane quantitative data is denied entry: our hearts.
Welcome to our annual report on the content marketing practices of technology marketers. This report focuses on the North American technology marketers who participated in our seventh annual content marketing survey. New for this year, we asked technology marketers about their success with content marketing:
• 24% said their organization’s overall approach to content marketing is “extremely” or “very” successful
• 64% said that compared with one year ago, their organizations are “much more” or “somewhat more” successful with content marketing
• 92% of those reporting increased success attributed that success to doing a better job with content creation.
Seventy-four percent said their organization always or frequently prioritizes delivering content quality over content quantity. That stat is even higher (92%) among the top-performing technology marketers (see the chart on page 4 for our definition of a “top performer”).
Read on for more insights into how your peers are approaching their content marketing—and where they are heading over the next 12 months.
75 content marketing examples — new and old.
Companies of various sizes, locations, and industries created these efforts and delivered them in a wide variety of formats. We hope they will give you a feel for the tremendous things brands can accomplish with content marketing — and inspire you to explore some new content marketing ideas of your own.
Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Fu...PR 20/20
[Presented at Intelligent Content Conference 2017] Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies. Now imagine if a machine performed the majority of those activities and a marketer's primary role was to enhance rather than create.
Machines are not going to replace content marketers in the near term, but artificial intelligence is accelerating us toward a more intelligently automated future. Come explore the present and future potential of artificial intelligence, and discover AI-powered technologies that can drive marketing performance and transform your career.
* Understand what the disruption of other industries can teach us about the inevitable impact artificial intelligence will have on the marketing industry.
* Learn about the marketing technology companies that are leading the way in advanced automation, predictive analytics and machine-generated content.
* Apply new technologies and processes to make your content marketing more efficient and effective.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
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Social media marketing trends in 2017 backed with data and case studies:
1. Social media adspend on the rise
2. The growth and adoption of Social Video
3. Brands adopting media house approach to content
4. Working with influencers & leveraging user generated content
5. Increased involvement of brands in social activism & politics
Brands are spending more and more budget on social media marketing, but evaluating social ROI and performance can be tricky. What’s working well and what’s not, and what’s worth spending more time and money on? In most cases, these questions go unanswered, and it’s tough to know where to begin to improve your social media marketing strategy.
Whether you need to report and prove your social media ROI or want to have better control over your social strategy, you need to be tracking the right KPIs so you can report, analyze, and improve.
And this is exactly what this webinar will help you with.
In this webinar, you'll learn:
Benefits of tracking social media data and key metrics
How to choose the best metrics that suit your goals
How to track and analyze them
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2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Thank you for your interest in Content Marketing in the UK 2017: Benchmarks, Budgets, and Trends.
The annual content marketing survey, from which the results of this report were generated, revealed many new insights this year. We asked more questions about content marketing strategy, factors that in uence content marketing success, marketers’ attitudes about content creation and content marketing in general, and much more.
We also asked respondents about their commitment level to content marketing. To see the types of content marketing activities that those who are more committed are prioritizing, see the chart on page 4. Enjoy!
Definition Of Business
The term business is understood and explained in different ways by different people. For some, business is an activity, for some it is a method of transacting, for some others, it is a method of money making and some people argue that business is an organized activity to achieve certain pre- determined goals or objectives. Dictionary meaning of business is: the act of buying and selling of goods and services, commerce and trade. Based on all these meanings of business, we may define business as: gainful activity through which various elements of society conduct exchanges of the desirable things.
Nature Of Business
Business may be understood as the organized efforts of enterprise to supply consumers with goods and services for a profit. Businesses vary in size, as measured by the number of employees or by sales volume. But, all businesses share the same purpose to earn profits.
The purpose of business goes beyond earning profit. There are:
Ք It is an important institution in society.
Ք Be it for the supply of goods and services Ք Creation of job opportunities
Ք Offer of better quality of life
Ք Contributing to the economic growth of the country.
Hence, it is understood that the role of business is crucial. Society cannot do without business. It needs no emphasis that business needs society as much.
Business Goals
Profit - Making profit is the primary goal of any business enterprise. Growth - Business should grow in all directions over a period of time. Power - Business houses have vast resources at its command. These resources confer enormous economic and political power.
Employee satisfaction and development - Business is people. Caring for employee satisfaction and providing for their development has been one of the objectives of enlightened business enterprises.
Quality products and services - Persistent quality of products earns brand loyalty, a vital ingredient of success.
Market leadership - To earn a niche for oneself in the market, innovation is the key factor.
Challenging - Business offers vast scope and poses formidable challenges.
Joy of creation - It is through business strategies new ideas and innovations are given a shape and are converted into useful products and services.
Service to society - Business is a part of society and has several obligations towards it.
Definition Of Business Environment
“The total of all things external to firms and industries which affect their organization and operation”—Bayard O. Wheeler
According to Arthur M. Weimer, business environment encompasses the ‘climate’ or set of conditions, economic, social, political or institutional in which business operations are conducted.
Types Of Environment
The business environment poses threats to a firm or offers immense opportunities for potential market exploitation. The business is determined by two factors namely:
1. Micro environment or internal factor or endogenous factor.
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A quick look into any success story shows a path breaking idea at the heart of the tale. Flipkart is no exception. It is not the idea itself but the conviction to convert ideas into action and action into results is what defines a true success story. Measured by that yardstick, Flipkart has been a hugely successful.
Information and communication technology has changed rapidly over the past 20 years with a key development being the emergence of social media.
The pace of change is accelerating. For example, the development of mobile technology has played an important role in shaping the impact of social media. Across the globe, mobile devices dominate in terms of total minutes spent online. This puts the means to connect anywhere, at any time on any device in everyone’s hands.
This quiz is divided into three sets first one is economics, then Marketing and Finally HR. For solutions mail your concern to manishatmarketing@gmail.com
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Price is the marketing-mix element that produces revenue; the others produce cost price is also one of the most flexible elements; it can be changed quickly, unlike product features and channel commitments.
The Industrial revolution paved the way for the development of the Joint Stock Enterprises and large scale business. The doctrine of free competition combined with the expansion of markets to attract a large number of producers and made them think of the ways and means by which unhealthy and wasteful competition could be avoided
To combine is simply to become one of the parts of a whole or group for the prosecution of some common purposes.
The marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. The 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. However, nowadays, the marketing mix increasingly includes several other Ps like Packaging, Positioning, People and even Politics as vital mix elements.
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2. Business
“Any organisation that fulfils itself through making a
product or service is business.” P.F. Drucker
“It is an institution organized and operated to provide
goods and services to society under the incentive of
private gain” B.O. Wheeler
3. Featuresof
Business
Business is a social institutions
Dealings in goods and services
Sale, transfer or exchange
Regularity in dealings
Promoter/owner/entrepreneur
Organisation and management
Capital, investment and finance
Risk taking
Forecasting
Surplus generation
Generation of values and utilities
5. Scopeof
Business
The scope of business is very wide. It includes a large
number of activities which may be classified under two
broad categories , namely, Industry and Commerce.
7. Organic
Objective
A business enterprise consists of people organised to
conduct business activity to meet and satisfy the needs
of society. It is essentially an organic entity which has
its own infancy, childhood, adulthood, and maturity.
The first concern of a business enterprise is to ensure
its own survival for the continuance of business
activity.
11. Socialobjective Supply of
desired
quality of
products
Avoidance of
anti social
and unfair
trade
practices
Generation
of
employment
Welfare of
employees
Avoidance of
slums and
pollution
18. Benefitsof
business
Production of goods
Business supplies services
Creation of customers
Business has helped raising standard of living
Creation of customers
21. Characteristics
ofBusiness
Organization
Adequacy of capital
Flexibility of operation
Business secrecy
Ownership management and control
Minimum government regulations
Limit of liability
Ease in formation
Tax consideration
Bargaining power
22. Objectivesof
Business
Organization
Aiming towards consumers satisfaction
Shouldering responsibility
Creation of employment opportunity
Welfare to employment
Optimum utilization of country’s natural resources
Maximum return on investment
Social welfare
National objective
Maintaining business ethics
Maintaining law and order.
23. Settingupa
business
organization
Evolution of objective
Formulation of plan
Suitable location, layout and volume of business
Appropriate organization and management
Optimum financing
Trouble free production and distribution system
Risk bearing and sustaining capacity
Expansion and growth orientation
24. Importanceof
business
organization
Distribution
Feedback
Finance management
Fixing of responsibilities
Minimum cost
Minimum wastage
Product growth
Quick decision
Recognition problems
Reduces the cost
Skilled salesmen
Transportation
26. OldConcept
Business may be defined as human activity directed
towards producing or acquiring wealth through buying
or selling goods.
Business may be defined as an activity in which
different persons exchange something value, whether
goods or services for mutual gains or profits
27. Modern
conceptof
business
Business means the whole of complex of commerce and
industry-the basic industries and the network of
ancillary industries , banking, insurance ,transport
and so on.
28. Changing
objectives of
modern business
Production and supply of quality goods and services
Contribution to the general welfare of the society
Social and psychological satisfaction of employees
Well-being of socially and economically backward
Promotion of social justice
Contribute to the revenue of the country
Adoption of fair trade practices
Development of human resources
Creation of employment
Self-sufficiency and export promotion
29. Trendsin
modern
business
Foreign direct investment
Customization
Social media
E-business
Business process outsourcing
Trade in agricultural and manufacturing goods
Containerized cargo
Cloud comp
Business combination
Green marketing
Corporate social responsibility
30. Businessand
profession
BASIS FOR COMPARISON BUSINESS PROFESSION
Meaning
Business is an economic
activity concerned with
the production or
purchase and sale of
merchandise and
rendering of services with
the purpose of earning
profit.
Profession is a form of
economic activities,
wherein special skills,
knowledge and expertise
is required to be applied
by the person, in his
occupation.
Basic objective Earning profit Rendering services
Establishment
On the decision of
entrepreneur and
fulfillment of legal
formalities.
Membership of the
respective professional
body and certificate of
practice.
Qualification
No minimum
qualification.
Specialized knowledge of
study is required.
Capital
Required as per the size
and nature of business.
Limited capital is
required.
Reward Profit Professional fee
Code of conduct
No prescribed code of
conduct.
Code of conduct
prescribed by the
professional bodies needs
to be followed.
Advertisement
Products and services are
advertised to increase
sales.
Advertisement is
prohibited as per
professional code of
conduct.