PR Ethics

This document discusses ethics in public relations. It introduces several frameworks for analyzing ethics, including deontology, utilitarianism, and virtue ethics. It also outlines some common ethical issues that public relations practitioners may face, such as greenwashing, lack of transparency online, and situations where their values may be compromised. Three hypothetical scenarios are presented that illustrate these issues and ask how a PR professional should respond. The document concludes by listing some basic ethical principles and guidelines from professional organizations.