The document outlines the product hierarchy of Nestle. It discusses the company's need family being health and good life. The product family is health care. It then lists various product lines, categories, types, and items within milk products, coffee, prepared dishes, and chocolates/confectionery. The product hierarchy shows how Nestle organizes its various food and beverage products into families, lines, categories, types, and individual items.

1. The Product Hierarchy Of Nestle’
Need Family : The need family of Nestle is “Health” Good
Food Good life.
Product Family: The product family of Nestle is Health
Care.

2. Product line: Milk product-
 NESTLÉ MILKMAID Creations
 NESTLÉ a+ milk
 NESTLÉ MILKMAID
 NESTLÉ Slim Milk
Coffee-
 NESCAFÉ CLASSIC
 NESCAFÉ My First Cup
 NESCAFÉ CAPPUCCINO
 NESCAFÉ SUNRISE Premium
 NESCAFÉ SUNRISE

3. Product Class or Product Category:
Nestle Put all the Product in one class which related to
each other under one Product Category.
Prepared Dishes
 MAGGI 2-MINUTE Noodles
 MAGGI Dumdaar Noodles
 MAGGI Bhuna Masala
 MAGGI CUPPA MANIA
 MAGGI Healthy Soups
 MAGGI MAGIC Cubes
 MAGGI Masala-ae-Magic
 MAGGI Noodletz
MAGGI Sauces
 MAGGI Pichkoo
 MAGGI Vegetable Atta Noodles
 MAGGI Vegetable Multigrainz Noodles
 MAGGI Imli Pichkoo Sauce

4. Product Types: Nestle has different Product types in
Chocolate.
 NESTLÉ DARK CHOCOLATE
 NESTLÉ DARK CHOCOLATE Dry Fruits
 NESTLÉ Fudges
 NESTLÉ SELECTIONS Fine Chocolates
 NESTLÉ SELECTIONS Panned Dry Fruits
 NESTLÉ KITKAT
 NESTLÉ BAR-ONE
 NESTLÉ MUNCH
 NESTLÉ MUNCH POP CHOC
 NESTLÉ Milk Chocolate
 NESTLÉ MILKYBAR
 NESTLÉ MILKYBAR CHOO
 NESTLÉ MILKYBAR Crispy Wafer
Item :
Nestle has 5 variant of coffee and available in 4 size.
So the Nestle has 5*4=20 items in Coffee.

5. Neslte
Milk Products and Chocolates and
Nutrition Beverages Prepared Dishes
Confectionery
NESTLÉ NESCAFÉ MAGGI 2- NESTLÉ DARK
MILKMAID CLASSIC MINUTE CHOCOLATE
NESCAFÉ My MAGGI NESTLÉ DARK
NESTLÉ a+ milk
First Cup Dumdaar CHOCOLATE
NESTLÉ ACTIPLUS NESCAFÉ
Probiotic Dahi MAGGI Bhuna
CAPPUCCINO NESTLÉ Fudges
Masala
NESTLÉ EVERYDAY NESCAFÉ NESTLÉ
MAGGI CUPPA
Dairy Whitener SUNRISE SELECTIONS Fine
Premium
MANIA Chocolates
NESTLÉ
NESTLÉ NESCAFÉ MAGGI Healthy
SELECTIONS
EVERYDAY Ghee SUNRISE Soups Panned Dry
NESTLÉ MAGGI MAGIC
NESTLÉ KITKAT
MILKMAID Cubes
NESTLÉ NESLAC MAGGI NESTLÉ BAR-
Masala-ae- ONE
MAGGI NESTLÉ
NESTLÉ Slim Dahi
Noodletz MUNCH
NESTLÉ
NESTLÉ Slim Milk MAGGI Pichkoo
MUNCH POP
MAGGI NESTLÉ Milk
Vegetable Atta Chocolate
MAGGI Vegetable
NESTLÉ
Multigrainz
Noodles MILKYBAR
MAGGI Imli NESTLÉ
Pichkoo Sauce MILKYBAR
NESTLÉ
MAGGI Pazzta
MILKYBAR