They will improve the health of the planet, improve people's health and wellbeing, and contribute to a fairer, more socially inclusive world.
Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
They will improve the health of the planet, improve people's health and wellbeing, and contribute to a fairer, more socially inclusive world.
Unilever plc is a British multinational consumer goods company with headquarters in London. Unilever products include food, condiments, ice cream, cleaning agents, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries.
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
Unilever is a multinational corporation selling consumer goods including foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam and Unilever PLC in London.
Advertising: Presentation and promotion of ideas, goods, or services by an identifiedsponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures andcatalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads , and emails.
Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, United Kingdom, and Rotterdam, Netherlands. Its products include food and beverages (about 40 percent of its revenue), cleaning agents, beauty products, and personal care products. This presentation covers the internal & external Analysis of Unilever Bangladesh Ltd.
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
The Best slide I have ever created. Even I practically designed the slide. The animations are balaced than ever. I don't know when I will again create a slide like this. It is about the the functions of Management of Unilever. We all know the basic management consists of 5 steps. Planning, Organizing, Staffing, Leading & Controlling. Now how the worlds third largest consumer goods company does it. The datas are mixed with two perspective International and Bangladesi. But, this slide provides solid info. Hope you like it :)
Unilever is a multinational corporation selling consumer goods including foods, beverages, cleaning agents and personal care products. Unilever is a dual-listed company consisting of Unilever NV in Rotterdam and Unilever PLC in London.
Advertising: Presentation and promotion of ideas, goods, or services by an identifiedsponsor. Examples: Print ads, radio, television, billboard, direct mail, brochures andcatalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads , and emails.
Unilever is a British-Dutch transnational consumer goods company co-headquartered in London, United Kingdom, and Rotterdam, Netherlands. Its products include food and beverages (about 40 percent of its revenue), cleaning agents, beauty products, and personal care products. This presentation covers the internal & external Analysis of Unilever Bangladesh Ltd.
Company : Unilever
International ICT Business - Telkom University 2015
*Dhaifina Idznitia Apriyani Naimi
*Isradila
*Nurul Fithri Sylvani
*Amasel A. Swasono
*Lui Anbar Rhainata
The Best slide I have ever created. Even I practically designed the slide. The animations are balaced than ever. I don't know when I will again create a slide like this. It is about the the functions of Management of Unilever. We all know the basic management consists of 5 steps. Planning, Organizing, Staffing, Leading & Controlling. Now how the worlds third largest consumer goods company does it. The datas are mixed with two perspective International and Bangladesi. But, this slide provides solid info. Hope you like it :)
Business Proposal for Wall's "Diletto carnation"Shehroz Adil
Its a presentation on a brand most needed in Pakistan due to its healthy characteristics, an Ice cream made of cow milk. With drastic changes in Pakistan's market, a risk worth taking for a product defined for neiche market.
This report was made with collaboration of Sarim, Bella, Omair Amir and me, for our final project of Sales Management at IoBM (CBM).
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
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Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
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In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
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2. 2
Group Members
Ahmed Ali Bhutto 1466101
M.Umer Farooq 1466116
Ali Noman Qadri 1466123
M.Yousif Solangi 1466113
Instructor’s Name
M.Hammad Masood
MBAE-90, Spring 2015, SZABIST, Karachi Campus
3. INDUSTRY BACKGROUND
Unilever Pakistan Ltd has been operating in Pakistan since
1948. The Company’s factory is situated at Rahim Yar Khan was
one of the first industrial units to be constructed after the
creation of Pakistan.
As the consumer based expanded over the years and the
company entered into new product lines like personal products,
and margarine, it invested further in the installation of modern
manufacturing facilities including a factory in Karachi.
3
4. INDUSTRY BACKGROUND
in 1995, the company established a new factory near
Lahore to manufacturer the Wall’s range of ice creams,
which have become popular within a short time.
in 1996, the present group—Unilever UK acquired the
Polka Group that produced ice creams.
in 1999, Pakistan industrial promoters (Pvt) Ltd
owners of Polka brands of Ice cream were merged with lever.
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5. VISION STATEMENT
Touching hearts, changing lives.
MISSION STATEMENT
We are the leading consumer products company in Pakistan, a
multinational with deep roots in the country.
We attract and develop highly talented people, who are
excited, empowered and committed to deliver double-digit
growth.
Our brands capture the hearts of consumers through
outstanding communication.
5
6. UNILEVER PAKISTAN
Incorporated in 1948.
The present company has come about through the original
lever brothers merging with Liption (1988), Brook Bond (1997),
Polka Ice cream (1998).
Presently the company operationally merged with best food
since 2001.
The company introduced personal products and in 1994 they
set up Wall’s ice cream business.
OBJECTIVE
Top Priority— Fulfillment of customer's needs.
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11. Product Mix
At present Lever Brothers Pakistan Limited is
engaged in marketing of diversified varieties
and classes of products.
Home And Personal Care
Personal Wash (PW)
Toilet Soaps
Example?
12. STRATEGIES
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• Product Development
• Unilever continuously work on improving product qualities and
features to capture the market.
• It analyzes the demand to check whether the product is
profitable or not so that if the product is not it should be
discontinued.
HUMAN RESOURCE STRATEGIES
• Managing employees recruitment and placement to put the right person
for the right job.
13. FINANCE STRATEGIES
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• Maintain company finance operations with in the resources.
• Maintain working capital keeping stock debtors low.
• TAX Management to gain legitimate advantages lessening the
burden.
ACQUISITIONS & MERGERS
• Lever has successfully completed an acquisition of Pakistan
industrial promotional (Pvt) Ltd manufacturer of Polka in 1999.
• The company completed an merger with Brooke Bond (BB)
Pakistan last year where each BB shareholder received one lever
share for every 4.3 BB Shares.
14. Market Segmentation
Unilever Pakistan Ltd segments their market according to
geographical areas. The population of the country is
segmented into three parts which are urban, sub urban and
rural area consumers.
Urban Richs
Urban and Sub Urban Middle Class
Rural Poor
14
15. Target Market
A research carried out by Unilever Pakistan reveals that urban
rich people are more likely to buy imported and expensive
products.
Product Positioning
Unilever Pakistan Ltd obtained a good position in the buyers’
mind through better product attributes, price and quality,
offering the product in a different way than the competitors
do.
15
16. Marketing Mix
Product
Unilever Pakistan Ltd, as an international brand, it maintains an
international quality for the product.
Price
Though Unilever Pakistan gives its customers a lot in terms of
the product itself, it cannot provide a better pricing.
Place
Unilever Pakistan Ltd. has a huge distribution channel all over
the country.
Promotion
Unilever Pakistan undertakes huge promotional activities.
16
17. SWOT Analysis
STRENGTH
Unilever is a big multinational company.
Sound and experienced management.
Excellent marketing department assisted by a highly regarded
marketing research unit.
R&D and financial support from parent company i.e. lever
brothers.
Management of product is familiar with the psychographics
and demographic of the consumers.
Strong brand image and brand awareness.
Market leader as it has a 43% share.
17
18. SWOT Analysis
WEAKNESSES
About 80% of raw material is imported for the manufacturing
of the consumer goods.
Loss of market share to some of its own products, i.e. Rexona
against LUX.
The smuggling of tea and detergent has seriously affected
lever sale and earning.
18
19. SWOT Analysis
OPPORTUNITES
High rate of population growth.
Rising literacy.
Market opportunity to penetrate in the new segments and
market by the style and hygiene consciousness of the people.
THREATS
Possible increase of market share of P&G and Nestle.
Profit margin is exposed to rupee devaluation
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20. Conclusion
This report presents the company's determined contribution
in environmentally friendly business which provides support to
human beings.
Unilever Pakistan take best part in social activities for welfare
programme.
They are market leader to give more value to their customers.
Their strong positioning strategy to attract more customers in
the FMCG market.
In emerging market they have more customers then
competitor.
20