Pepsodent toothpaste was introduced in the United States in 1915 by the Pepsodent Company of Chicago. The original formula for the paste contained ”pepsin”, a digestive agent designed to break down and digest food deposits on the teeth, hence the brand and company name. Pepsodent is still sold as a Unilever property in all markets except the United States and Canada.  According to the Brand trust Report 2014, Pepsodent moved up to 71st position among India's most trusted brands. Pepsodent is an American brand of toothpaste with the minty flavor derived from sassafras.

1. PEPSODENT
A presention on
Company International Market Entry Strategy
BBA(IB): sem–VI
By: Mansi Deokar
Submitted to:
Prof.Atul kadam

2. Introduction:
• Pepsodent toothpaste was introduced in the United States in 1915 by the
Pepsodent Company of Chicago.
• The original formula for the paste contained ”pepsin”, a digestive agent
designed to break down and digest food deposits on the teeth, hence the
brand and company name.
• Pepsodent is still sold as a Unilever property in all markets except the
United States and Canada.
• According to the Brand trust Report 2014, Pepsodent moved up to 71st
position among India's most trusted brands.
• Pepsodent is an American brand of toothpaste with the minty flavor
derived from sassafras.

3. Marketing Mix of Pepsodent: (PRICE)
• In Pepsodent’s case, the company has decided on selling more
products in order to increase the volume of sales. Hence, the
reasonable pricing will allow the buyers to buy the products
easily. This will ultimately lead to larger revenues.
• Pepsodent had earlier mainly targeted the urban households
who do not hesitate to dole out the extra money for
qualitative products.

4. PROMOTION
• Promotion: Pepsodent has taken the help of
social and digital media to promote its
advertising campaign at its maximum capacity.

5. PRODUCT:
• Product: The toothpaste has a digestive agent
called pepsin that helps in the breaking and
digesting of food deposited on the teeth.

6. PLACE:
• The company has made its
distribution channel very organized so that
products can be easily available to the
customers.

7. Distribution in the Marketing strategy
of Pepsodent
In “INDIA”
• With a parent company being Unilever distribution is the last thing any of
its brands can get effected from, over the years it has expanded across the
geographies and distribution channels, also the brand has simultaneously
invested in developing an efficient supply chain to look after its
business needs.
• With capabilities of the brand for worldwide obtaining with with an large
network of sourcing, partners are able to deliver to its customer’s needs
with the help of its vendors across nations/states.

8. The launch
• Pepsodent was launched in 1993 in India and since then the brand has
raised the benchmark on Oral Care solutions in India.
• It was formerly owned by unilever but, since 2003, by Church and Dwight.
Pepsodent is still sold as a Unilever property in India.
• Sachin Tendulkar is brand embessoder in1997 ad is toothpaste or
tendulkar.
• Pepsodent offered Dental Insurance to all its consumers to built the
confidence of the product.

9. Strategies to overcome challenges:
• The main target audience is the female who is the decision
maker in an Indian household and the adult male who is the
breadwinner.
• Pepsodent is made available in traditional mom and pop
(kirana) stores and supermarket type retail outlets too. Hence,
due to the extensive network spread across, Pepsodent
toothpaste and toothbrushes are available easily.

10. THANK YOU,