This is marketing presentation we gave in MBA class.

1. Portfolio Analysis

2. HISTORY
• Lever brothers is established byWilliam H. Lever in 1890
• Key player in food & household product industry
• Historically grew through acquisitions

3. INTRODUCTION
• Lever Brothers, the old name of Unilever changed into Unilever after the
merger of Lever Brothers & Margarine Unie in 1930
• Unilever is a multi national company
• It is one of the largest consumer goods companies in the world
• Its brands are on sale in 190 countries

4. MISSION STATEMENT
• Unilever's mission is to addVitality to life.

5. UNILEVER PAKISTAN
• Unilever Pakistan formerly Lever Brothers established in Pakistan in 1958
• Largest FMCG company now operating at different locations in Pakistan

6. SWOT ANALYSIS

7. STRENGTHS
• Strong company image
• Strong brand portfolio
• Quantity & variety
• Effective & attractive packaging
• High quality man power
• Innovative aspects
• Corporate behavior
• Health & personal care products

8. WEAKNESSES
• High prices of products
• Substitutes products
• Lack of control in the market
• Dual leadership
• Decrease in revenues
• Reduced spending for research & development

9. OPPORTUNITIES
• New markets
• Increase the volume of production
• Low income consumers
• Help in improving people diet & daily lives

10. THREATS
• Competitors(P&G, J&J etc.)
• Political effects
• Legislative effect
• Environmental effect
• Economic crises
• Increase in production & labor cost

11. BCG MATRIX

12. BCG MATRIX

13. STARS PRODUCTS
• High growth rate & high market share
• Lux
• Sunsilk
• Wall’s
• Fair & lovely
• Rafhan
• Energile

14. CASH COWS
• Low growth rate & high market share
• Surf excel
• Ponds
• Lipton
• Close up
• Blue band
• Lifebuoy soap
• Rexona
• Knorr

15. DOGS
• Low growth rate & low market share
• Wheel
• Supreme tea
• Lifebuoy shampoo

16. QUESTION MARKS
• High growth rate & low market share
• Clear shampoo
• Rin
• Comfort

17. THANKYOU