This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
Super shampoo products and the indian mass market case studyMustahid Ali
Super shampoo products and the indian mass market case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
The Dove Shampoo Company is the world's leading manufacturer, marketer, and distributor of shampoo, with world headquarters of the Globe Dove Shampoo, the leading brand in the Shampoo segment in Bangladesh, is now being sold in Qatar and Dubai. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Dove Shampoo, the Company's flagship brand, and over 230 other Company Shampoo brands are manufactured and sold by the Dove Shampoo Company and its subsidiaries in nearly 200 countries around the world.
To refresh the world…
To inspire moments of optimism…
To create value & make a difference
A healthy lifestyle
More variety, quality, taste and enjoyment
Time, as an increasingly precious commodity.
The ultimate objectives of the business strategy are to increase volume, expand company’s share of worldwide nonalcoholic ready-to-drink beverage sales, maximize company’s long-term cash flows and create economic-value-added by improving economic profit.
I have prepared that slides depend upon basics of marketing strategy and saw the 4p's of marketing mix of AMUL, BCG matrix and distribution strategy with its supply chain.I have also shown the competitive analysis and what is the competitor of AMUL brand.
This slide gives you the result of a secondary research on Shampoo Market in India.This research gives you the Shampoo market size,the different segments in the shampoo market,the different companies and their brands in shampoo market,prominent brands in consumer and B2B market,The SWOT analysis of Cavinkare and suggestion for Cavinkare.
Super shampoo products and the indian mass market case studyMustahid Ali
Super shampoo products and the indian mass market case study, their evolution, marketing strategy adopted by them, their up and downs , how they became successful, their swot analysis and how they overcome to worst situation.
The Dove Shampoo Company is the world's leading manufacturer, marketer, and distributor of shampoo, with world headquarters of the Globe Dove Shampoo, the leading brand in the Shampoo segment in Bangladesh, is now being sold in Qatar and Dubai. The Company and its subsidiaries employ nearly 31,000 people around the world. Syrups, concentrates and beverage bases for Dove Shampoo, the Company's flagship brand, and over 230 other Company Shampoo brands are manufactured and sold by the Dove Shampoo Company and its subsidiaries in nearly 200 countries around the world.
To refresh the world…
To inspire moments of optimism…
To create value & make a difference
A healthy lifestyle
More variety, quality, taste and enjoyment
Time, as an increasingly precious commodity.
The ultimate objectives of the business strategy are to increase volume, expand company’s share of worldwide nonalcoholic ready-to-drink beverage sales, maximize company’s long-term cash flows and create economic-value-added by improving economic profit.
I have prepared that slides depend upon basics of marketing strategy and saw the 4p's of marketing mix of AMUL, BCG matrix and distribution strategy with its supply chain.I have also shown the competitive analysis and what is the competitor of AMUL brand.
In this presentation I have made a comparative analysis of Surf Excel and Ariel that belong to the premium detergent segment on the basis of products,advertising strategies and swot analysis etc.Thanks to the previously shared ppt on slideshare
An insight into why Ghari Detergent is a successful product, especially in the rural market of the country, its SWOT analysis, marketing mix, and Michael Porter;s Five Forces Model. Also, a suggestion on a variety of strategies which could be implemented to increase the reach and market share of the product, in reference with the Ansoff Matrix.
Hindustan Unilever Limited Marketing Strategies for rural and urban India for toothpaste, detergent and other markets. Comparison between already applied steps and possible steps.
Company Review is a topic from subject Contributors Personality Development.
Here I the company which I have taken is a famous consumer product company known as Hindustan Unilever Limited (HUL).
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In this project i have done a business analysis of India's well renowned company naming Dabur. now first of all i have given basic info, of company then applied PESTEL analysis, life cycle analysis of one product, marketing mix strategy, company's KPI and CSF, porter five forces and finally conclusion.
a brief presentation on Indian Economy. this presentation will be very much helpful for beginner students of enonomics and civil service. This presentation is about India and its future. Where is Indian economy at present and where will be.
a brief presentation on Indian Economy. this presentation will be very much helpful for beginner students of enonomics and civil service. This presentation is about India and its future. Where is Indian economy at present and where will be.
Foreign Direct Investment, FDI, FDI Inflow, Multi Brand Retailing, Constitution of India vs Business, Right to Business, Budget 2014
budget 2014, constitution of india vs business, fdi, fdi inflow, foreign direct investment, multi brand retailing, right to business
1. 1
Koushik Dutta
MBA 2nd Semester
Marketing Management
School of Management
Sciences,
Indian Institute of Engineering
Science and Technology,
2. COMPANY OVERVIEW
Hindustan Unilever Limited (HUL) is an Indian consumer
goods company based in Mumbai, Maharashtra. It is owned by
Anglo-Dutch company Unilever which owns a 67% controlling
share in HUL. HUL's products include foods,
beverages, cleaning agents and personal care products.
HUL was established in 1933 as Lever Brothers India Limited
and, in 1956, became known as Hindustan Lever Limited, as a
result of a merger between Lever Brothers, Hindustan
Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is
headquartered in Mumbai, India and employs over 16,500
workers, whilst also indirectly helping to facilitate the
employment of over 65,000 people. The company was renamed
in June 2007 as “Hindustan Unilever Limited”.
3. BRANDS - HUL
HUL is the market leader in Indian consumer products with presence in over 20 consumer categories
such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers
using its products. Eighteen of HUL's brands featured in the ACNielsen Brand Equity list of 100 Most
Trusted Brands Annual Survey (2012), carried out by Brand Equity, a supplement of The Economic
Times.
The "most trusted brands" from HUL in the top 100 list (their rankings in brackets) are: Clinic Plus (4),
Lifebuoy (10), Fair & Lovely (11), Rin (12), Surf Excel (13), Lux (14), Pepsodent (17), Closeup (19),
Pond‟s (20), Sunsilk (26), Dove (37), Vim (43), Pears (79), Lakme (81), Vaseline (86), Wheel (87),
Hamam (95) and Rexona (96).
The latest launches for Hindustan Unilever include: Surf Excel Easywash; Lakmé eyeconic range; Vim
Anti Germ bar;Pureit Marvella UV with Advance Alert System; TRESemmé: For Salon style hair at home
everyday; Clinic Plus: Milk Protein Formula A++; Comfort 1 Rinse; Bru Exotica Guatemala; Closeup:
Deep Action; Dove Hair Fall Rescue Treatment; Taaza: Taazgi bhari chaai, dimaag khul jaaye.
5. BRANDS - HUL
The company has a distribution channel of 6.3 million outlets and owns 35 major Indian brands.[8] Its
brands include:
6. BRANDS - HUL
The company has a distribution channel of 6.3 million outlets and owns 35 major Indian brands.[8] Its
brands include:
7. PRODUCT OVERVIEW
Surf Excel, launched in 1948 under the brand
name „Surf‟ in Pakistan & in 1959 launched
in India as a first detergent powder.
Initially, the brand was positioned on the clean
proposition of “washes whitest”. However, with
the emergence of numerous local detergent
manufacturers and the entry of other global
brands, Surf Excel underwent various changes
in its Brand Communication. This is in line with
the global communication platform of Dirt Is
Good, which is a communication strategy
of Unilever for its premium detergent
products, sold under various brand names;
such as Omo in Brazil, Persil in UK and Skip in
France, Greece, Spain and Portugal. Some of
the other major detergent products of Unilever
in India are Rin and Wheel. The latest entry
into the segment is Comfort, a Fabric
Product
Place Promotion
Price
Tgt Mkt
9. MARKETING MIX
The Marketing mix is a set of four decision variables which need to be taken before launching any new product.
These variables are also known as the 4 P‟s of marketing. These four variables help the firm in making strategic
decisions necessary for the smooth running of any product / organization. These variables are
Product: A product can be divided into three parts: the core product, the augmented product and the tertiary product. Before
deciding on the product component there are some questions which we might need to ask ourselves.
What product are we selling?
What would be the quality of we product?
Which features are different from the market?
What is the USP of the product?
Whether the product will be branded as sub brand or completely new?
What are the secondary products which can be sold along with primary (Warranty, services)
Price: Pricing of a product depends on a lot of different variables and hence it is constantly updated. Major consideration in
pricing is the costing of the product, the advertising and marketing expenses, any price fluctuations in the market, distribution
costs etc
Place: Place refers to the distribution channel of a product. The place where the product is distributed depends on the
product and pricing decisions, as well as any STP decisions taken by a firm.
Promotions: Promotions in the marketing mix includes the complete integrated marketing communications which in turn
includes ATL and BTL advertising as well as sales promotions. Promotions are dependent a lot on the product and pricing
decision.
10. MARKETING MIX- PRODUCT MIX
Surf excel
Liquid Detergent
Surf Excel
Easy Wash
Surf Excel
Quickwash
200 ml, 500 ml, 1050 ml
On the basis of consumers‟ need and their income level, the company has segmented, targeted and
positioned their detergent products & prices to fulfil everyone‟s need.
11. MARKETING MIX- PRODUCT MIX
Surf Excel
Matic Top Load
Surf Excel
Matic Front Load
Surf Excel Bar
Surf Excel
Gentle Wash
12. MARKETING MIX- PRODUCT MIX
Surf excel
Liquid Detergent
200 ml, 500 ml, 1050 ml
Comparison with TIDE
13. MARKETING MIX- PRICE INDIA PRICE WAR
Flash back to the 80‟s
The first Detergent War was fought in the 80‟s
when a small manufacturer in Gujrat aggressively
marketed a detergent powder called “Nirma”
Nationally at one-fifth of the price of existing
brands.
The launch changed the profile of the Indian
Detergent Industry.
Loss its Market Share
14. MARKETING MIX- PRICE INDIA
The pricing strategy of the company for SURF EXCEL have always been in accordance with its
competitor, consumers‟ income level.
Surf excel
Liquid Detergent
Surf Excel Bar
18. MARKETING MIX- PROMOTION INDIA
1st national detergent brand on TV
Different format of communication
Organizing various occasions like Children festival
Sales promotion through aggressive pricing
Quality centric approach i.e. Surf excel = 10 hands power.
Very much engaged with society mainly children
Providing tips for the children on outdoor games
Dag Achhe Hain – The tag line of Surf excel
20. MARKETING MIX- PROMOTION INDIA
Why “DAG ACHHE HAIN”???
Dag of #Achaar, #Paint & #Clay are not big deal for Surf Excel to remove.
So, enjoy the moment of DAG.
Dag ache hain!
22. MARKETING MIX- PLACE INDIA
HUL distribution network – key strength
which helps reach out its product across the length and width of the vast country.
Direct coverage in over 1 million retail
80000 stockiest
30000+ supplier and associates
Available in every shopping mall, retail stores like BIG BAZAR, MORE etc.
Network
Factory »»» Company »»» Warehouses »»» Distributor »»»
Market
Factory »»» Wholesaler & Big retailers (Bulk Orders) »»» 35%
Sales