Consumer behavior involves the actions people take when purchasing and using products and services. It is influenced by psychological and sociocultural factors. The consumer purchase decision process involves 5 stages - problem recognition, information search, alternative evaluation, purchase decision, and post-purchase behavior. Motivation, personality, perception, learning, values, beliefs and attitudes shape consumer behavior. Sociocultural influences include personal influences like opinion leaders, reference groups, family, social class, culture and subcultures. Specific subcultures like African Americans, Hispanics and Asians in the US exhibit distinct buying patterns influenced by their unique values, ideas and attitudes.
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
Meaning and nature of buyer behavior, differences between consumer buying and organizational buying in terms of characteristics and process, Strategic use of consumer behavior knowledge in marketing and public policy decisions. Modern Consumerism and the global consumer movement
Stimulus-response Model Of Buyer Behavior
The Five Values Influencing Consumer Choice Behavior
Solomon Model Of Comparison Process
Nicosia Model
Howard-sheth Model
Engel-kollat-blackwell Model
Effects of Mobile Marketing on Consumer Decision Making ProcessNetmera
This e-book covers impacts of mobile marketing at different stages of the consumer decision- making process (need recognition, information search, evaluation of alternatives, purchase, and post-purchase)
Stimulus-response Model Of Buyer Behavior
The Five Values Influencing Consumer Choice Behavior
Solomon Model Of Comparison Process
Nicosia Model
Howard-sheth Model
Engel-kollat-blackwell Model
Effects of Mobile Marketing on Consumer Decision Making ProcessNetmera
This e-book covers impacts of mobile marketing at different stages of the consumer decision- making process (need recognition, information search, evaluation of alternatives, purchase, and post-purchase)
GESTION POR PROCESOS, BUSINESS PROCESS MANAGEMENT, By LIC. SALVADOR ALFARO GO...LEWI
Gestión por procesos
Tradicionalmente las estructuras organizativas se han desarrollado a partir de las técnicas de Taylor (s. XIX), centradas en la definición y evaluación de los puestos de trabajo, enmarcados en un organigrama jerárquico.
Sin embargo, los modelos actuales de gestión (EFQM, ISO 9000) incluyen como requisito la gestión de los procesos. Dichos modelos consideran que todo el funcionamiento de la empresa debe entenderse como una red de procesos.
Con la gestión por procesos se intenta evitar un problema que puede aparecer en las empresas organizadas por departamentos funcionales: que la empresa se entienda y funcione como un conjunto de departamentos o funciones insuficientemente comunicados entre sí, en los que se tiende a perder la imagen clara y global de qué se está haciendo y para quien.
La gestión por procesos (Business Process Management) es, por tanto, una forma de organización diferente de la clásica organización funcional, y en el que prima la visión del cliente sobre las actividades de la organización. Los procesos así definidos son gestionados de modo estructurado y sobre su mejora se basa la de la propia organización.
La gestión por procesos se centra en los distintos aspectos de cada proceso: qué se hace (cuál es el proceso y quien es la persona o personas responsables), para quién (quiénes son los clientes externos o internos del proceso, es decir, sus destinatarios) y cómo deben ser los resultados del proceso (para adecuarse a las necesidades de los destinatarios).
La palabra proceso viene del latín processus, que significa avance y progreso.
Un proceso es una secuencia ordenada de actividades de transformación que se caracterizan por requerir ciertos insumos (inputs: productos o servicios obtenidos de otros proveedores) y tareas particulares que implican valor añadido, con miras a obtener ciertos resultados, que se entregan a quienes los solicitaron: los clientes del proceso.
A partir de esta definición de proceso, se puede incluir dentro de este concepto desde lo que sería un "macroproceso" como, por ejemplo, la totalidad de la actividad de la empresa, hasta procesos extremadamente sencillos (o "subprocesos"), como, por ejemplo, el proceso de recepción y distribución del correo postal.
Un proceso comprende, por tanto, una serie de actividades realizadas por diferentes departamentos o servicios de la organización, que añaden valor y que ofrecen un servicio a su cliente, Este cliente podrá ser tanto un "cliente interno" (otras personas o grupos dentro de la organización) como un "cliente externo" (consumidores o usuarios).
Cada proceso se describe en forma de diagrama o esquema y esta representación gráfica ayuda la todas las personas que desarrollan tareas relacionadas con el proceso. En la representación de un proceso se identifican las entradas de materiales e información, las operaciones que se efectúan, las salidas, las interrelaciones con otros procesos y los responsables de las distintas operaciones.
El mapa de procesos es la representación de la interrelación entre los distintos procesos de la empresa. Es decir, representa el entramado de procesos que constituyen la empresa.
Proceso no es lo mismo que procedimiento. Un procedimiento es el conjunto de reglas e instrucciones que determinan la manera de proceder o de obrar para conseguir un resultado. Un proceso define que es lo que se hace, y un procedimiento, cómo hacerlo.
No todas las actividades que se realizan son procesos. Para determinar si una actividad realizada por una organización es un proceso o subproceso, debe cumplir los siguientes criterios: - La actividad tiene una misión o propósito claro. - La actividad contiene entradas y salidas, se pueden identificar los clientes, proveedores y producto final. - La actividad debe ser susceptible de descomponerse en operaciones o tareas. La actividad puede ser estabilizada mediante la aplicación de la metodología de
Consumer behavior and advertising researchZaibunnisa73
Consumer behavior is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
Team building, aliraza afzal, pimsat, preston institute of management science and technologu , zubair shah,presentation to major zubair shah on team building
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
2. Consumer behavior
The actions a person takes in purchasing and using
products and services,
including the mental and social processes that
precede and follow these actions.
The behavioral sciences help answer questions such
as :
Why people choose one product or brand over
another,
How they make these choices, and
How companies use this knowledge to provide value
to consumers
3. I. CONSUMER PURCHASE DECISION PROCESS
•Behind the visible act of making a purchase lies a decision process that must be
investigated.
•The purchase decision process is the stages a buyer passes through in making choices
about which products and services to buy. :
Five Stages of Consumer Behavior
1.problem recognition,
2.information search,
3.alternative evaluation,
4.purchase decision, and
5.post-purchase behavior
4. B. Information Search: Seeking Value
The information search stage clarifies
the options open to the consumer and
may involve
5. Two steps of information search
Internal search External search
•Personal sources, such as
•When past experience or friends and family.
knowledge is insufficient •Public sources, including
various product-rating
•The risk of making a organizations such as
wrong purchase decision Consumer Reports.
is high •Marketer-dominated
sources, such as advertising,
•The cost of gathering company websites, and
information is low. salespeople
6. C. Alternative Evaluation: Assessing Value
The information search clarifies the problem for
the consumer by
(1)Suggesting criteria to use for the purchase.
(2)Yielding brand names that might meet the
criteria.
(3)Developing consumer value perception.
7. D. Purchase Decision: Buying Value
Possibilities
From whom to buy When to buy
which depends on such which can be influenced by
considerations
•Terms of sale •store atmosphere
•Past experience •time pressure
buying from the
seller •pleasantness of the
shopping experience.
•Return policy.
8. E. Postpurchase Behavior: Value in Consumption or Use
After buying a product, the consumer compares it with expectations and is either
satisfied or dissatisfied.
Satisfaction or dissatisfaction affects
oconsumer value perceptions
oconsumer communications
orepeat-purchase behavior.
Many firms work to produce positive postpurchase communications among
consumers and contribute to relationship building between sellers and buyers.
Cognitive Dissonance. The feelings of postpurchase psychological tension or anxiety a
consumer often experiences
Firms often use ads or follow-up calls from salespeople in this postpurchase stage to
try to convince buyers that they made the right decision.
9. F. Involvement and Problem-Solving Variations
Routine Problem Solving Limited Problem Solving
•Virtually a habit •Involves the use of moderate
•involves little effort seeking information-seeking efforts.
external information and •Often used when the buyer has
evaluating alternatives.
little time or effort to spend.
•Typically used for low-priced,
frequently purchased products
Extended Problem Solving Involvement and Marketing Strategy
•Each stage of the consumer •Low and high consumer
purchase decision process is used
•Considerable time and effort on involvement has important
oexternal information search implications for marketing
and in identifying strategy, which differs for
oevaluating alternatives.
•Used in high-involvement products that are market
purchase situations. leaders from their challengers.
10. II. PSYCHOLOGICAL INFLUENCES ON
CONSUMER BEHAVIOR
A. Motivation and Personality
1. Motivation 2. Personality
•is the energizing force •A person's consistent behavior or
responses to recurring situations.
that causes behavior that •Research suggests that key traits
satisfies a need. affect brand and product-type
preferences.
•Needs are hierarchical •Cross-cultural analysis also
•Once basic physiological suggests that residents of different
countries have a national character,
needs are met, people or a distinct set of personality
seek to satisfy learned characteristics common among
needs. people of a country or society.
11. B. Perception
•The process by which an individual uses
information to create a meaningful picture of the
world by
•selecting,
•organizing
•interpreting
•Perception is important because people
selectively perceive what they want and it affects
how people see risks in a purchase.
12. C. Learning
1. Behavioral Learning 2. Cognitive learning
•The process of •Involves making
connections between
developing
two or more ideas
automatic •or simply observing
responses to a the outcomes of
situation built up others’ behaviors
•through repeated •and adjusting one's
exposure to it. accordingly.
13. D. Values, Beliefs, and Attitudes
Attitude
• A learned predisposition to respond to an object or class
of objects in a consistently favorable or unfavorable way.
• Shaped by our values and beliefs, which are learned
Values
• personally or socially preferable modes of conduct or
states of existence that are enduring.
Beliefs
• consumer's subjective perception of how well a
product or brand performs on different attributes.
14. III. SOCIOCULTURAL INFLUENCES ON
CONSUMER BEHAVIOR
Sociocultural influences evolve from a formal
and informal relationships with other people.
Influences Include
•Personal influence
•Reference groups
•The family
•Social class
•Culture
•Subculture
15. •A. Personal Influence
Opinion leaders Word of mouth
•People influencing each other during
•individuals who exert face-to-face conversations.
direct or indirect social •Power of word of mouth has been
influence over others magnified by the Internet and e-mail
•B. Reference Groups
•Reference groups are people to whom an
individual looks as a basis for self-appraisal or as a
source of personal standards. Reference groups
have an important influence on the purchase of
luxury products but not of necessities.
16. •C. Family Influence
•Family influences on consumer behavior result from three
sources:
•consumer socialization
•passage through the family life cycle
•decision making within the family.
•D. Social Class
•The relatively permanent, homogeneous divisions in a society into which people sharing
similar values, interests, and behavior are grouped.
•Determinants of social class include
•occupation,
•source of income (not level of income)
•education.
•Social class is a basis for identifying and reaching particularly good prospects for products
and services.
•Upper classes are targeted by companies for items such as financial investments,
expensive cars, and evening wear.
•Middle classes represent a target market for home improvement centers and
automobile parts stores.
•Lower classes are targeted for products such as sports and scandal magazines.
17. •E. Culture and Subculture
•Culture refers to the set of values, ideas and attitudes
that are accepted by a homogeneous group of people
and transmitted to the next generation. Subcultures -
groups within the larger, or national, culture with
unique values, ideas, and attitudes.
•three largest racial/ethnic subcultures in the U.S
•Hispanics,
•African-Americans
•Asians .
•Each of these groups exhibits sophisticated social and
cultural behaviors that affect their buying patterns.
18. •1. African-American
•Buying Patterns African-Americans have the largest spending power of the three subcultures
While price conscious, they are motivated by product quality and choice.
Respond to products and advertising that appeal to their African-American pride and
heritage as well as address their ethnic features and needs.
•2. Hispanic Buying Patterns
•Hispanics represent the largest subculture
About 50% are immigrants
The majority are under the age of 25.
Sensitivity to the unique needs of Hispanics by firms has paid huge dividends.
•3. Asian Buying Patterns
•The Asian is the fastest growing subculture.
About 70% of Asians are immigrants
Most are under the age of 30.
Asians represent a diverse subculture, including Chinese, Japanese, Filipinos, Koreans,
Asian-Indians, people from Southeast Asia, and Pacific Islanders.