The document discusses search engines and search engine optimization (SEO). It defines search as the pursuit of information and explains why people search online, such as to find a specific site or make a transaction. It describes what search engines are and provides examples like Google, Bing, and Yahoo. It discusses key on-page SEO factors including title tags, meta tags, keywords, links, and images. It also discusses off-page factors like anchor text, social shares, white hat techniques, and black hat techniques. The document emphasizes that SEO is important for students to learn about as it can help them start blogs and websites to earn money.

1. Search Engine Optimization
Understanding The Power of Search
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2. What is Search?
Nikko Marasigan

3. Search is the organized pursuit of information.
Somewhere in a collection of documents, Web pages,
and other sources, there is information that you want to
find.
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4. Why Do People Search?

5. Why Do People Search?
People want to find a specific site
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6. Why Do People Search?
People want to find information
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7. Why Do People Search?
People want to make a transaction
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8. Now what is a Search Engine?
Nikko Marasigan

9. Y U NO KNOW SEARCH ENGINE?!

10. What is Search Engine?
Search Engine is a tool that helps to retrieve information
for a user when a query is typed into the search box.
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11. What is Search Engine?
Google
For the longest time, the almighty Google dominates the search
engine landscape. So much so, in fact, that Google’s popularity
garnered it an official entry in the Merriam-Webster and Oxford
dictionaries in 2006. None of the other search engines have that
feather to decorate their caps.
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12. What is Search Engine?
Bing
Microsoft settled on the name “Bing” for pragmatic purposes: it is
memorable, short, easy to spell, and would function well as a URL.
Also, the name reminds users of that familiar Bing! sound made
during times of discovery and decision making.
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13. What is Search Engine?
Yahoo!
The word “Yahoo” is an acronym for “Yet Another Hierarchical
Officious Oracle.” The founders, however, insisted that they picked
the name based on the slang term made famous during the late ‘80’s
and early ‘90’s, referring to an unsophisticated, rural Southerner.
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14. Understanding Google Search
Engine Results Page
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15. Paid vs Organic: Positioning
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16. Paid
Organic
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17. Paid vs Organic: Percent of Clicks
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18. 12% of Clicks
88% of Clicks
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19. What is Search Engine
Optimization?
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20. What is Search Engine Optimization?
Search Engine Optimization (SEO) is a process to
maximize web page visibility in Search Engines for users
search queries (Keyword or Key phrase).
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21. How Important is SEO?
Global Volume Search Growth
Source: http://bit.ly/comscore-may2012-searchrank
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22. How Important is SEO?
17.5 billion explicit core searches were conducted in May
2012
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23. How Important is SEO?
Google Sites ranking first with 11.7 billion
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24. How Important is SEO?
Microsoft Sites ranked second with 2.7 billion searches
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25. How Important is SEO?
Followed by Yahoo! Sites with 2.3 billion
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26. How Important is SEO?
Ask Network with 521 million
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27. How Important is SEO?
AOL, Inc. with 268 million
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28. Importance of SEO
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29. Importance of SEO
To increase targeted organic traffic
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30. Importance of SEO
To create brand identity
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31. Importance of SEO
To increase web visibility
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32. Importance of SEO
To get ahead of competitors
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33. Importance of SEO
For long-term sales conversion
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34. Importance of SEO
To reach potential customers
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35. Importance of SEO
To increase ROI
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36. 12% of Clicks
88% of Clicks
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37. Major SEO Factors
On Page Optimization
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38. Major SEO Factors
On Page Optimization:
Title Tag
A title tag is the main text that describes an online document.
It is the single most important on-page SEO element.
Code Sample:
<head><title>Example Title</title></head>
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39. Major SEO Factors
On Page Optimization:
Meta Tags
HTML meta tags are officially page data tags that lie between the
open and closing head tags in the HTML code of a document.
Tells the browsers specific information about the page. Simply, it
“explains” the page so a browser can understand it.
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40. Major SEO Factors
On Page Optimization:
Meta Tags
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41. Major SEO Factors
On Page Optimization:
Keywords
Your site’s content needs to be optimized in such a way that it
can suit both search engines & your readers. Stuffing your site
with too many keywords can make your site unreadable. So
you will need to have some sort of balance between your
keywords & your content.
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42. Major SEO Factors
On Page Optimization:
Keywords
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43. Major SEO Factors
On Page Optimization:
Links
It is important to optimize your internal links for search
engines as well as to give your visitors a better navigation.
Code Sample:
<a href=“domain.com”>Anchor Text</a>
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44. Major SEO Factors
On Page Optimization:
Image
It’s very easy for people to interpret the image into its
meaning. However for a Web crawler the whole interpreting
process is completely different. Search Engine spiders can only
read text but not images. So you need to use some special tags
for your images in order to give them some meaning.
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45. Major SEO Factors
Off Page Optimization
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46. Major SEO Factors
Off Page Optimization:
Anchor Text
An anchor text link holds a lot of weight in SEO. These links are
an important part of on-page and off-page optimization. It can
give your internal pages a boost. They can be especially helpful
in assisting with increasing rankings for a page that otherwise
may not be performing as well as it should.
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47. Major SEO Factors
Off Page Optimization:
Social Shares
Social signals is one of the most notable search ranking factors, as
it is a strong indication of user activity on pages all across the
web. These signals are basically retrieved from popular social
networks such as Facebook, Twitter and Google Plus, determining
pages that receive a lot of attention and social popularity in order
to be returned as results to relevant search queries.
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48. Major SEO Factors
Off Page Optimization:
White Hat
White Hat SEO refers to any practice that improves your search
performance on a search engine results page (SERP)while
maintaining the integrity of your website and staying within
the search engines' terms of service. These tactics stay within
the bounds as defined by Google.
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49. Major SEO Factors
Off Page Optimization:
Black Hat
Black Hat SEO is most commonly defined as a disapproved
practice that increases a page's ranking in a search engine
result page (SERP). These practices are against the
search engine's terms of service and can result in the site being
banned from the search engines.
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50. What does SEO have to do with
a Student like me?
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51. Knows SEO
Doesn’t Matter
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52. Start Early - Create a Blog!
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53. Apply Basic knowledge of SEO
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54. Start Earning Money
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55. NIKKO MARASIGAN #batstateuSEO

56. Where Do I Start?

57. Nikko Marasigan

58. Recommendation
http://www.seomoz.org/beginners-guide-to-seo #batstateuSEO

59. What Do I Need?
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60. Laptop / Desktop

61. Internet Connectivity
Nikko Marasigan

62. Patience
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63. Thank You!
Find Me On The Web
Twitter: @nikkomarasigan
Google+: gplus.to/iamnikko
nikkomachine.blogspot.com
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