The document provides an overview of really basic search engine optimization (SEO) fundamentals. It discusses how search engines work to help human readers find relevant content, and the importance of signals from humans like links and user engagement. The presentation covers both on-site tactics like optimizing site structure, meta tags and internal linking, and off-site tactics like getting links from larger, more trusted sites. The goal is to help search engines understand a site's content and provide it to the right people.
Before suggesting SEO improvements and implementing best practices on social media, it's first important that we fully understand the gaps in organizational strategies as compared to industry standards. According to Alexander Kesler of Search Engine Journal, there are 10 common mistakes that prevent business from ranking well on Google. This compiled analysis will also serve as best practice guidelines to determine SEO adjustments moving forward.
Advance Off Page SEO Strategy Step by StepDurgesh Mishra
This document is very useful for Digital Marketer to understand Advance Off-Page SEO strategy step by step. It is made by Durgesh Mishra. He has 7+ years professional experience in Digital Marketing and Consulting.
Before suggesting SEO improvements and implementing best practices on social media, it's first important that we fully understand the gaps in organizational strategies as compared to industry standards. According to Alexander Kesler of Search Engine Journal, there are 10 common mistakes that prevent business from ranking well on Google. This compiled analysis will also serve as best practice guidelines to determine SEO adjustments moving forward.
Advance Off Page SEO Strategy Step by StepDurgesh Mishra
This document is very useful for Digital Marketer to understand Advance Off-Page SEO strategy step by step. It is made by Durgesh Mishra. He has 7+ years professional experience in Digital Marketing and Consulting.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
AI-powered SEO - Structured Data & Semantics - WordLift for SMXL Milan 2017Andrea Volpini
This is the presentation delivered at SMXL Milan at the Structured Data & Semantics panel. Learn how to automate your digital marketing tasks using natural language processing and linked data technologies. This presentation has been created in collaboration with WooRank 🙌 Read more 👉 https://wordlift.io/blog/en/entity/smxl-milan-2017/
Learn how to build authoritative links through advanced content marketing that Google will applaud. Google Panda has drastically reduced the value of content syndication, such as article and press release distribution. Google Penguin has picked up on the anchors used in those activities and penalized websites all over the web for explicit anchor text and on-page over-optimization.
In this presentation you'll learn 8 power link building techniques and 4 creative link baiting strategies to keep your team busy and wearing white hats at the office. The presentation ends with a content strategy that is sure to get your authoritative and extremely high quality links that even Matt Cutts himself would approve.
Killing Giants - How to compete with Big Brands in the SERPSRoss Tavendale
In this BrightonSEO talk, Ross divulges how SEO teams at big brands work and how to compete with them on limited time and resource. Hint: Go fast, really fast.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
It is not just about doing it but doing it RIGHT. Fundamentals still hold a lot when it comes to marketing offline or online. Learn about SEO fundamentals for Beginners and what is off - page optimisation.
My Panda / Penguin Algorithm Recovery Story - Cheers, Tears and Jeers Michael Jones
My story / case study of how the Google Panda / Penguin Algorithms affected my websites - hence the title: Cheers, Tears and Jeers
The presentation covers everything from:
- What I was (and im sure everyone else was) was doing around SEO
- What effects the Panda / Penguin Algorithm updates had to my websites
- Everything I implemented to try to recover
- What finally worked
- The results i saw
- Key considerations & Take Aways
Please let me know if you have any questions, what you have tried in the past to recover and perhaps results you have seen by following the process within.
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
Building an SEO Exponential Growth model by closing your content gapsRazvan Gavrilas
Content Gap Analysis, Keyword Research & Content Optimization for SEO is one of the most powerful techniques to achieve continuous SEO growth. It will allow you to discover new opportunities & optimize to achieve top rankings in Google for both existing & new content. BrightonSEO April 2019.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.
SEO and What You Need to Know to Plan for 2017Marketing Mojo
What do you need to do to plan for 2017? Janet Driscoll Miller, Marketing Mojo president & CEO, covers the things you need to know about SEO before you create your marketing plan.
Presentation for Central Virginia American Marketing Association (CVAMA)
The Future of Visual Search by Gianluca Fiorelli for Brighton SEOGianluca Fiorelli
Visual Search is the ugly duckling of Search Marketing: no one seems to pay too much attention to it … and this is terribly wrong.
In fact, Google, Bing, Pinterest, eBay, Amazon, and more and more brands have started offering Visual Search as an alternative for discovering and buying all kinds of things on the Internet.
In his talk, Gianluca will present the latest advancements in Visual Search: from the increasing monetization of Google Images and, soon, Google Lens to how Voice and Visual Search can become a killer combo for experienced SEOs and how we can use the already numerous visual search APIs to create our branded web applications the opportunities that Visual Search in Augmented Reality can offer to create 10X content.
AI-powered SEO - Structured Data & Semantics - WordLift for SMXL Milan 2017Andrea Volpini
This is the presentation delivered at SMXL Milan at the Structured Data & Semantics panel. Learn how to automate your digital marketing tasks using natural language processing and linked data technologies. This presentation has been created in collaboration with WooRank 🙌 Read more 👉 https://wordlift.io/blog/en/entity/smxl-milan-2017/
Learn how to build authoritative links through advanced content marketing that Google will applaud. Google Panda has drastically reduced the value of content syndication, such as article and press release distribution. Google Penguin has picked up on the anchors used in those activities and penalized websites all over the web for explicit anchor text and on-page over-optimization.
In this presentation you'll learn 8 power link building techniques and 4 creative link baiting strategies to keep your team busy and wearing white hats at the office. The presentation ends with a content strategy that is sure to get your authoritative and extremely high quality links that even Matt Cutts himself would approve.
Killing Giants - How to compete with Big Brands in the SERPSRoss Tavendale
In this BrightonSEO talk, Ross divulges how SEO teams at big brands work and how to compete with them on limited time and resource. Hint: Go fast, really fast.
SEO Fundamentals and Off Page Best PracticesVaishali Singh
It is not just about doing it but doing it RIGHT. Fundamentals still hold a lot when it comes to marketing offline or online. Learn about SEO fundamentals for Beginners and what is off - page optimisation.
My Panda / Penguin Algorithm Recovery Story - Cheers, Tears and Jeers Michael Jones
My story / case study of how the Google Panda / Penguin Algorithms affected my websites - hence the title: Cheers, Tears and Jeers
The presentation covers everything from:
- What I was (and im sure everyone else was) was doing around SEO
- What effects the Panda / Penguin Algorithm updates had to my websites
- Everything I implemented to try to recover
- What finally worked
- The results i saw
- Key considerations & Take Aways
Please let me know if you have any questions, what you have tried in the past to recover and perhaps results you have seen by following the process within.
Practical Seo and internet marketing adviceCharlie Kalech
SEO has changed a lot in the last 3 years (following Panda and Penguin) and radically in the last half year (with an all-new Google algorithm (Hummingbird). Learn how this is a total game-changer and why building links (in a traditional sense) and optimizing for keywords (as we used to) no longer applies
Building an SEO Exponential Growth model by closing your content gapsRazvan Gavrilas
Content Gap Analysis, Keyword Research & Content Optimization for SEO is one of the most powerful techniques to achieve continuous SEO growth. It will allow you to discover new opportunities & optimize to achieve top rankings in Google for both existing & new content. BrightonSEO April 2019.
SEO presentation for marketing summit 2017Scott True
We hear so much about how SEO has changed, but has it really? It's really the algorithms that have changed, but good marketing has remained the same for quite some time. The channels have changed, the core concept of attracting people with great content and differentiated offerings is the same. Let's take a look back at the facts and see how to optimize for Google in 2017.
SearchLove London 2019 - Rand Fishkin - The Search Landscape in 2019Distilled
In this broad look at search trends and searcher data, Rand will explore the key changes affecting search marketers and those seeking to earn influence through Google. From zero-click searches, to tough choices on structured data, to the new ways Google is using information consensus and weighting particular types of authority, this presentation will make every marketer a more strategic thinker about search.
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.
Search Engine Optimization PPT & Basic SEO PresentationPrajith S
PPT On Search Engine Optimization, Basic SEO Presentation Search Engine Marketing. Presentation This post is meant to be helpful for those with an intermediate level understanding of SEO, On Search Engine Optimization For the past few years, I've given numerous presentations introducing SEO to new audiences of marketers, engineers and executives, Search Engine Optimization (SEO) Seminar and PPT with pdf report
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
7thingsmedia's Founder & CEO , Chris Bishop, presented an intimate introduction into search engine optimization (SEO). Bishop took the group through the basics of how the various search engines work, how to efficiently rank in them and the key on page and off page ranking factors. Plus an Google Panda and Google Penguin update.
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search
Read all SEO Tips Shared by Matt Cutts in this PPT.
This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.
Why Content Marketing Alone is Not Enough to RankTommy Landry
Content marketing is the rage the past few years, and for good reason. It works…if also complemented with a solid off page strategy to ensure the content is indexed, ranked, and visited.
SEO Training Webinar 10x SEO My Secret Sauce To #1 Ranking On Google for Dig...Sid Lal
Did you know 94% of consumers research products online before buying? Whether you want to buy a car, rent a house, buy a mobile phone, plan a vacation or even search for a job; What do you do? You Google it.
Search plays a critical role in our lives. I will leverage my 15 years of experience in Digital Marketing which includes a decade of running one of the best SEO agencies, Bruce Clay India to show you how you can get started on your journey to #1 Rankings on Google. Even though the world of Organic Search is extremely dynamic and what worked last year might not work today. However, on a fundamental level SEO has not changed and I will show you why!
If you had burning questions related to SEO such as:
What are the 3 most important variables for rankings?
Are Links important?
Does Social Media impact Organic Rankings?
Are Brand Mentions important?
ecommerce SEO - Lazy Loading or Pagination?
How to opitimize Images?
Then this is one SEO webinar you will not want to miss!
If you would like to view the webcast, here is the link:
https://www.youtube.com/watch?v=6eONJpaG6vM
June 2018
Whitehat Linkbuilding Strategies Beginner To AdvancedAffiliate Summit
It's no secret, links matter. We'll present everything from basic directory linkbuilding to advanced tactics like .edu & authority linkbuilding. Discussion will include all above board, clean tactics.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
A guide for small, mid-size and large businesses to compete successfully in the crawler based search engines like Google, Yahoo or MS Live/MSN Search.
See more articles of mine at
http://www.cumbrowski.com/CarstenC/articles.asp
James will break down three key areas of SEO and show you actionable tips which are working today for clients in the Australian and the US market.
1. Content Optimisation for SEO at scale.
2. Common Technical SEO mistakes to look for.
3. Link acquisition & Digital PR tips and advice.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024
Really, Really Basic SEO
1. =
=
REALLY, REALLY =
BASIC SEO
FinCon12
FUNDAMENTALS OF SEARCH ENGINE
OPTIMIZATION
>
< >
2. =
ABOUT US
+ GREG GO + Will chen + Ben edwards + Ryan Guina
Wise Bread Wise Bread Money Smart Life Cash Money Life
REALLY, REALLY BASIC SEO – FINCON12
3. =
AGENDA
Big Picture Tactics Hands On
The mission of search engines On- and off-site tactics that Questions?
is to help HUMAN actually make a
readers find content. difference.
REALLY, REALLY BASIC SEO – FINCON12
4. =
THE BIG PICTURE
How Search Results
How results are organized.
Search Signals
Bigger is better.
Engines For Humans
It’s the people that matter.
Algorithm Tweaks
Work Always improving.
REALLY, REALLY BASIC SEO – FINCON12
5. =
SEARCH ENGINE SHARE
Period: February - April 2012
Source: statowl.com
3%
16%
81% Google
16% Yahoo / Bing
3% Other
(AOL, Ask, Baidu, etc)
81%
Google Yahoo/Bing Other
REALLY, REALLY BASIC SEO – FINCON12
9. =
SIGNALS FROM HUMANS
REALLY, REALLY BASIC SEO – FINCON12
10. =
GOOGLE ALGORITHM
Source: seomoz.org
Algorithm constantly tweaked
REALLY, REALLY BASIC SEO – FINCON12
11. =
THE TACTICS
What On your site
Help search engines understand.
You
Should Off your site
Get links from trusted (bigger) sites.
Do
REALLY, REALLY BASIC SEO – FINCON12
12. =
THE TACTICS: ON SITE
Site structure
On Think “website,” not “blog.”
Meta tags
Site
Title and meta description.
Article focus
Answer one question per article.
Tactics Deep links
Path to related content.
REALLY, REALLY BASIC SEO – FINCON12
13. =
SITE STRUCTURE
What’s great
1. “Start Here”
2. Topics based on reader needs.
REALLY, REALLY BASIC SEO – FINCON12
14. =
TITLE & META DESCRIPTION
REALLY, REALLY BASIC SEO – FINCON12
15. =
HYPER FOCUSED ARTICLES
How to… ?
Should i… ?
REALLY, REALLY BASIC SEO – FINCON12
16. =
DEEP LINKS: LINK TO SELF
Two examples from Freemoneyfinance.com
REALLY, REALLY BASIC SEO – FINCON12
17. =
THE TACTICS: OFF SITE
Links links links
OFF Each link = vote for your site.
Bigger is better
SITE One big link > 10 small ones.
TACTICS Expand your circles
Find authority in related niches.
REALLY, REALLY BASIC SEO – FINCON12
18. =
WHO LINKS TO YOU
Bigger =
Trusted
Better
REALLY, REALLY BASIC SEO – FINCON12
19. =
related blogs
REALLY, REALLY BASIC SEO – FINCON12
20. =
HOW TO GET LINKS
1. Link roundup
2. Guest post
By building
3. Syndication relationships
REALLY, REALLY BASIC SEO – FINCON12
21. =
WORKSHOP
Let’s get our
hands dirty
REALLY, REALLY BASIC SEO – FINCON12
