The document outlines the basics of search engine optimization (SEO), emphasizing its importance in driving traffic and improving website rankings through on-page and off-page techniques. It describes key elements such as keyword research, title and meta tags, as well as backlink strategies to enhance visibility in search results. It also highlights the gradual timeline for achieving noticeable results in SEO efforts.

1. Search Engine Optimization(SEO)Basics of SEOBy Rajiv SEO Analyst

2. What is SEO?SEO is an abbreviation for search engine optimization.

3. SEO is the process of improving the volume or quality of traffic to a web site from search engines via search results.

4. SEO aims to improve rankings for relevant keywords in search results. Why are search engines so important?Search engines are the biggest resources of your websites traffic.

5. Higher traffic means more visitors.

6. More visitors means more customers and higher profit.How does a search engine works?Search engine employ intelligent program robots called crawlers or spider , which visits thousands of websites every hour and index the pages according to the content . These indexes are huge database containing reference and links to the actual websites. The search engines looks though this database and displays the results.

7. When will I see results?It dependson your industry the competitive level of your keywordsthe previous success of your website, and subject to the engines updating their dataYou may see minor results change in 30 days. A significant frequency of top 10 and top 20 rankings can be seen within approximately 3-4months.

8. SEO process

9. Types of SEOOn-Page OptimizationOff-page Optimization

10. On-Page SEOOn-page optimisation (on-page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.

11. On-page optimization stands for all of the techniques and methods used on your website that is hosted on a server.

12. On-page optimization has an effect on your website listing in natural results .

13. On-page factors are controlled by coding on website pagesOn-Page SEO ElementsTitle tags

14. Meta tags

15. ALT tags

16. Header(H1,H2) tags

17. URL structure

18. Internal Linking

19. Relevant keywords near your inbound link

20. Content