SEO Audit Tools, Tips and Tricks - SMX West 2016Benj Arriola
Tools used for SEO Audits, from the technical side, content side and link profile analysis side. For all links going to the tools, they will be added on: http://engineering.thecontrolgroup.com/tools-for-running-seo-audits-an-smx-presentation/
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Search Engine Friendly Web Design. PRESENTATION: How to Design Websites for People Who Use Search Engines - Given by Shari Thurow, @sharithurow - Omni Marketing Interactive, Founder & SEO Director. #SMX #14D
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Practical SEO for Developers - An IntroductionNoel Flowers
A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective.
This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.
SEO predavanje sa ekonomskog fakulteta u OsijekuToni Aničić
Toni Anicic's presentation form EFOS about SEO.
Prezentacija Tonije Anicica sa ekonomskog fakulteta o SEO-u (search engine optimization, optimizacija za tražilice).
Onsite & offsite SEO.
Google Quality Guidelines.
Whitehat, grayhat and blackhat SEO.
In the SEO world everybody talks about Voice Search, forgetting that Google has steadily improved another facet of Search that may be even more disruptive in the incoming Conversational Search era: Visual Search.
Open the slide and discover everything you can do now already with Images and Visual Search, the opportunities offered by Google Lens and how to individuate and optimize for it.
SEO Audit Tools, Tips and Tricks - SMX West 2016Benj Arriola
Tools used for SEO Audits, from the technical side, content side and link profile analysis side. For all links going to the tools, they will be added on: http://engineering.thecontrolgroup.com/tools-for-running-seo-audits-an-smx-presentation/
From the SMX East Conference in New York City, September 27-29, 2016. SESSION: Search Engine Friendly Web Design. PRESENTATION: How to Design Websites for People Who Use Search Engines - Given by Shari Thurow, @sharithurow - Omni Marketing Interactive, Founder & SEO Director. #SMX #14D
Link Building Fundamentals SMX West 2016Matt Siltala
The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.
Practical SEO for Developers - An IntroductionNoel Flowers
A presentation to help developers get a basic understanding of Search Engine Optimization by looking at it from a practical web development perspective.
This is an introduction that tries to explain the purpose of SEO & dispel the myths surrounding this facet of digital marketing. Rather than over-complicating it, as is so often the case, we look at the reasons it exists, the underlying purpose it serves, and the objectives that serve as its foundation.
SEO predavanje sa ekonomskog fakulteta u OsijekuToni Aničić
Toni Anicic's presentation form EFOS about SEO.
Prezentacija Tonije Anicica sa ekonomskog fakulteta o SEO-u (search engine optimization, optimizacija za tražilice).
Onsite & offsite SEO.
Google Quality Guidelines.
Whitehat, grayhat and blackhat SEO.
In the SEO world everybody talks about Voice Search, forgetting that Google has steadily improved another facet of Search that may be even more disruptive in the incoming Conversational Search era: Visual Search.
Open the slide and discover everything you can do now already with Images and Visual Search, the opportunities offered by Google Lens and how to individuate and optimize for it.
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
Demystifying SEO - What really goes into a comprehensive SEO campaignBenj Arriola
A high level overview of the time and resources needed for the SEO newbie. This video presentation is a live presentation recorded from San Diego Convention & Visitors Bureau's 6th Annual E-Commerce Summit. Presentation was by San Diego-Based Search Engine Optimization Specialist, Internet Marketing Inc. SEO Director Benj Arriola.
In-House SEO: Teams and Strategies that Work - Pubcon Austin 2018Keith Goode
Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: The 2016 Quantitative Local Search Ranking Factors Study. PRESENTATION: Reverse Engineering Google's Local Search Algorithm - Given by Andrew Shotland, @localseoguide - Local SEO Guide, President and Dan Leibson, @danleibson - Local SEO Guide, VP of Local & Product #SMX #21C3
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
Whether you’ve moved in-house for the first time, or looking to pitch for a new client, the task of putting together an SEO strategy from scratch can be daunting. Where do you even begin? This talk covers the practicalities of focusing your efforts on what matters in order to produce a well-informed SEO strategy.
7 Key Elements for an Effective SEO Strategy - WebforKevin Getch
In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer.
Everyone hears they should be doing SEO, but what does that really mean? I will cover the core basics of SEO and provide insights and strategies that are actionable for attendee's that day.
The presentation will include:
- SEO as A.R.T.
- Topics vs. Keywords
- Title, Meta, and Content Optimization
- Importance of backlinks and citations
- Intro to technical considerations
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
The In-depth Guide to Website On-page OptimizationJulia Blake
This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
Look inside the tools, tactics, and strategies in-house SEOs need to be successful. Digging deeper into insights, creating the right toolbox, staying smart, and where SEO is going next year.
Demystifying SEO - What really goes into a comprehensive SEO campaignBenj Arriola
A high level overview of the time and resources needed for the SEO newbie. This video presentation is a live presentation recorded from San Diego Convention & Visitors Bureau's 6th Annual E-Commerce Summit. Presentation was by San Diego-Based Search Engine Optimization Specialist, Internet Marketing Inc. SEO Director Benj Arriola.
In-House SEO: Teams and Strategies that Work - Pubcon Austin 2018Keith Goode
Delivered on February 21, 2018 at Pubcon Austin in Austin, TX by Keith Goode, this session focuses on how businesses can build their search framework and how to build the team to support that effort. Additionally, Keith Goode walks through the process of building strategies and implementing tactics to get to where you want to go.
From the SMX Advanced Conference in Seattle, Washington June 22-23, 2016. SESSION: The 2016 Quantitative Local Search Ranking Factors Study. PRESENTATION: Reverse Engineering Google's Local Search Algorithm - Given by Andrew Shotland, @localseoguide - Local SEO Guide, President and Dan Leibson, @danleibson - Local SEO Guide, VP of Local & Product #SMX #21C3
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
Whether you’ve moved in-house for the first time, or looking to pitch for a new client, the task of putting together an SEO strategy from scratch can be daunting. Where do you even begin? This talk covers the practicalities of focusing your efforts on what matters in order to produce a well-informed SEO strategy.
7 Key Elements for an Effective SEO Strategy - WebforKevin Getch
In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer.
Everyone hears they should be doing SEO, but what does that really mean? I will cover the core basics of SEO and provide insights and strategies that are actionable for attendee's that day.
The presentation will include:
- SEO as A.R.T.
- Topics vs. Keywords
- Title, Meta, and Content Optimization
- Importance of backlinks and citations
- Intro to technical considerations
Find Profitable Keywords In Less Than 5 Minutes Without Spending AnythingFervil Von Tripoli
Mastering keyword research? Here's a very detailed guide on how to find those profitable keywords and niches with low competition.
Find amazing ways to outwit your competitors and win larger share in organic traffic. :)
More detailed keyword researching techniques at http://bit.ly/1dFkFUz
The In-depth Guide to Website On-page OptimizationJulia Blake
This SEO guide is for small business website owners. It shares valuable tips on website optimization and outlines the most efficient marketing tactics. Find out how to optimize web content, find relevant keywords, build a website architecture, avoid duplicate content issues, fix broken links and more.
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
search engine optimization | seo | on page optimization | w3 validator | keyw...iwebtra seo cochin
search engine optimization , seo , on page optimization , w3 validator , keyword research and analysis , keyword analysis , site analysis , press release submission , slide sharing, social media optimization , google analytics , pay per click advertisements , social web application , manual link request to sites , article submission , directory submission , link building campaigns , site map creation , competitive analysis , site quality check , content optimization,micro blogging service..............
A brief presentation on SEO and its future.
Ever wondered what SEO was and how it works, then this is for you.
Feel free to share and do leave your valuable comments!
How to Increase Your Site Usability to Drive LeadsDigital Reach
It’s 2019 and ranking factors are all about the user (and more intuitive than ever). Is your site user-friendly and easy to use? How are you guiding your customers’ journey?
In this slideshow, we walk through analyzing your site’s usability and what functionalities you can use to your advantage.
- How site usability has become a major ranking factor
- What ideal site usability looks like
- How to guide the customer journey through site functionality
and drive leads
8 On-Page SEO Techniques to Boost Your Rank.pdfalanpurdy
This guide is a comprehensive guide that outlines various strategies to optimize web pages for better search engine rankings. These techniques aim to enhance the relevance and authority of a website's content and improve the user experience, ultimately driving more targeted traffic to the site.
The first technique covered in the guide is optimizing title tags. Title tags are HTML elements that specify the title of a web page and appear in search engine results. By including relevant keywords and creating compelling titles, website owners can increase click-through rates and improve their ranking on SERPs.
The second technique discussed is optimizing meta descriptions. A meta description is a brief summary of a web page's content that appears in SERPs. By crafting engaging meta descriptions that include relevant keywords, website owners can attract more clicks to their site.
Header tags are another important element of on-page optimization. These tags are used to structure the content on a web page, and they help search engines understand the hierarchy and importance of each section. By using header tags correctly, website owners can improve their site's readability and make it easier for users and search engines to understand their content.
The fourth technique covered in the guide is optimizing content. By creating high-quality, informative content that includes relevant keywords, website owners can enhance their site's relevance and authority, and attract more traffic from search engines.
Images are also important elements of on-page optimization, and optimizing them can improve a website's ranking on SERPs. Website owners can optimize images by using relevant alt tags, compressing their size, and including descriptive file names.
Internal linking is another technique discussed in the guide. By including internal links on a web page, website owners can improve their site's navigation, help users find relevant content, and enhance their site's authority and relevance.
Page speed is also critical for on-page optimization. Slow-loading pages can negatively impact a site's ranking, so website owners should aim to optimize their site's loading speed by compressing images, minimizing HTTP requests, and using caching.
Finally, mobile responsiveness is crucial for on-page optimization. With more and more users accessing websites on their mobile devices, website owners need to ensure that their site is optimized for smaller screens, and that it provides a seamless user experience on all devices.
In conclusion, the "8 On-Page SEO Techniques to Boost Your Rank" guide provides valuable insights and practical tips for website owners and marketers looking to improve their site's visibility and ranking on search engines. By implementing these techniques, website owners can enhance the relevance and authority of their site's content, improve the user experience, and attract more targeted traffic from search engines.
This time, the best training for increasing website traffic is available to you at Burraq IT solution is an IT institute that provide SEO course in Lahore Muslim Tower. This course will assist you in achieving our ultimate objective, which is to maximize sales while incurring the fewest costs possible. The top SEO course in Lahore will help you gain market share and access to new markets.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the visitors to a website by obtaining a high-ranking placement in the search results page of a search engine -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Search Engine Optimization, also referred as SEO, Website Promotion, Internet Marketing, Web Marketing is the process of making your website or webpage to rank high in search engines.
Simple, Clean PPT for social media marketing and search engine optimization. You can also send it to your client for online marketing Quote Proposal just add price page in to PPT.
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Hello!Thank you for visiting the SMX SlideShare page. Due to a new company policy, we will only be publishing and sharing conference speaker decks with those who attended. We hope to see you at a future SMX show!
From the #SMX East Conference in New York City October 23-25, 2018, we give you your #SMXInsights! Check out some of the best tidbits of SEO and SEM knowledge from this week!
Speaking at one of our SMX shows? Use these guidelines to help you as you go while creating your presentation. Thank you, and we look forward to having you at SMX!
Check out the results from our 2017 audience survey conducted during SMX East 2017's "AMP: Do or Die" session on October 23, 2017. Interested in joining us at the next SMX event? See what's coming up next by visiting https://marketinglandevents.com.
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: Advanced Audience Testing Strategies & Tactics. PRESENTATION: Create for Someone, Not Just Anyone: Adobe's Audience Audit - Given by Maria Corcoran, @mariacorcoran - Adobe Systems, Search Marketing Program Manager. #SMX #21C3
From the SMX Advanced Conference in Seattle, Washington, June 12-14, 2017. SESSION: "Alexa, How Do I Do SEO For You?". PRESENTATION: "Alexa, How Do I Do SEO For You?" - Given by Navneet Virk - Isobar, Vice President, Data and Optimization. #SMX #22A2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Consumer-Led Change: How To Stay Relevant & Build Success. PRESENTATION: Consumer Lead Change: How to Stay Relevant and Build Success - Given by Duane Forrester, @duaneforrester - Bruce Clay Inc., VP, Operations. #SMX #32C3
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Create Powerful Custom Automations With AdWords Scripts - Given by Frederick Vallaeys, @siliconvallaeys - Optimyzer, Inc., CEO. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: Using AdWords Scripts to Create Your Own Ad Tech Landscape - Given by Mitch Larson, @mitchperclick - AimClear, Ad Operations Lead. #SMX #32B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Busting Google's Black Box: Navigating Google Algorithms in a Post-Update World - Given by Kristine Schachinger, @schachin - SitesWithoutWalls.com, Owner. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Attribution Success In A Cross-Device World. PRESENTATION: The Journey To Cross-Device Nirvana - Given by Mike Henderson, @innuhendo - SuretyBonds.com, Digital Marketing Director. #SMX #23C
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Taking The Brand/Agency Partnership To The Next Level. PRESENTATION: Dating Tips to Maximize the Brand / Agency Relationship - Given by Chad Gingrich, @chadgingrich - Seer Interactive, Senior SEO Manager and Sharon Conner, @anemptyroad, Search Marketing Strategist, Autodesk. #SMX #24A
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Use Event Tracking To Improve Marketing Performance. PRESENTATION: Let's Start Using Event Tracking For More Than Email Clicks - Given by Joe Martinez, @MilwaukeePPC - Granular, Senior Manager, Paid Media & Community. #SMX #22C2
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch. PRESENTATION: Using Paid Search & Social Together To Deliver The Ultimate Knock-Out Punch - Given by Maggie Malek, @magsmac - MMI Agency, Head of Social Media. #SMX #21B
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Paid Search Fundamentals. PRESENTATION: Paid Search Fundamentals - Given by Matt VanWagner, @mvanwagner - FindMeFaster, President. #SMX #13D
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Fun (And Profit!) With Dynamic Ads. PRESENTATION: Dynamic Remarketing for the Google Display Network - Given by David Szetela, @szetela - FMB Media, Owner & CEO. #SMX #13B
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
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Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
How To Design Search Engine Friendly Websites by Shari Thurow
1. Designing Search Engine Friendly
Websites
By
Shari Thurow, Founder and SEO Director
Omni Marketing Interactive
Copyright 2007-2013. All rights reserved.
2. Designing Search-Engine Friendly Websites Copyright 1997-2013. All rights reserved.
About Shari Thurow:
• Author of Search Engine Visibility, which has been translated
into 5 languages.
• Co-author of When Search Meets Web Usability.
• SEO professional since 1995, pioneering search-engine friendly
website design.
• Web designer/developer since 1995.
• Website usability and UX professional since 2002.
3. Designing Search-Engine Friendly Websites Copyright 1997-2013. All rights reserved.
Facets of the searcher experience:
desirable
useful
valuable
accessible
credible
usable
findable
desirable
useful
valuable
accessible
credible
usable
findable
http://searchengineland.com/findability-seo-and-
the-searcher-experience-61038
4. Goals of this session:
• Define a search-engine friendly website design
What it is and is NOT
Why it is important
What it depends on
• Search engine optimization essentials
Text component
Link component
» Navigation schemes
» Page interlinking
Popularity component
(Behavior component)
• Home pages
Copyright 2007-2013. All rights reserved.Designing Search-Engine Friendly Websites
6. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Search-engine friendly design is NOT…
…a design created primarily for obtaining top search engine positions.
7. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
In other words, search-engine friendly design is not:
spam
Search
Engines
technology-
centered
design
9. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Search engine optimization is….
SEARCH-
ENGINE
FRIENDLY
DESIGN
technology-
centered
design
user-
centered
design
…optimizing a website for people who use search engines.
10. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Search-engine friendly design is…
…a user-friendly website design that can be easily found on
the crawler-based search engines, human-based search
engines, social media engines, and industry-related
websites.
11. Importance of site design:
• Primary: End users/site visitors/searchers/target audience
• Secondary: Crawler-based search engines
Niche directories and other industry-related sites
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
How words, graphic images, and multimedia files are arranged on web
pages communicates the content that you feel is important to both
search engines and to site visitors.
14. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Is this text easy to read? …to scan?
Search Engine Optimization is an important part of any search engine marketing initiative. Some people
believe that submitting the site to search engines alone is sufficient in getting top-10 rankings. This is not
true. Search engine submission only announces your site's existence to the search engines. To get a good
search engine ranking, it is important that you carry out title tag optimization, meta tags optimization,
and anchor text optimization of your website amongst other SEO techniques. You'll need to optimize the
visible text of your site through SEO copywriting after extensive keyword phrase search. It is also
important to boost your Google PageRank in order to get a good website ranking. You can increase
PageRank of your site by building your site's link popularity through a link building campaign. A link
exchange campaign with good industry relevant sites is the simplest way to get several incoming links to
promotion. Remember, search engine positioning is a powerful media for your website promotion. While
the above example seems like overkill, this is just to illustrate how you can accommodate your important
keyword phrases by carefully rewording the text of your web pages. If you feel that the standard blue,
underlined hyperlinks appear ugly on your website, then you can reformat its HTML markup code to
change color of the text and get rid of the underline without losing the power of the anchor texts.
Search Engine Optimization is an important part of any search engine marketing initiative. Some people
believe that submitting the site to search engines alone is sufficient in getting top-10 rankings. This is not
true. Search engine submission only announces your site's existence to the search engines. To get a good
search engine ranking, it is important that you carry out title tag optimization, meta tags optimization,
and anchor text optimization of your website amongst other SEO techniques. You'll need to optimize the
visible text of your site through SEO copywriting after extensive keyword phrase search. It is also
important to boost your Google PageRank in order to get a good website ranking. You can increase
PageRank of your site by building your site's link popularity through a link building campaign. A link
exchange campaign with good industry relevant sites is the simplest way to get several incoming links to
promotion. Remember, search engine positioning is a powerful media for your website promotion. While
the above example seems like overkill, this is just to illustrate how you can accommodate your important
keyword phrases by carefully rewording the text of your web pages. If you feel that the standard blue,
underlined hyperlinks appear ugly on your website, then you can reformat its HTML markup code to
change color of the text and get rid of the underline without losing the power of the anchor texts.
Search Engine Optimization is an important part of any search engine marketing initiative. Some people
believe that submitting the site to search engines alone is sufficient in getting top-10 rankings. This is not
true. Search engine submission only announces your site's existence to the search engines. To get a good
search engine ranking, it is important that you carry out title tag optimization, meta tags optimization,
and anchor text optimization of your website amongst other SEO techniques. You'll need to optimize the
visible text of your site through SEO copywriting after extensive keyword phrase search. It is also
important to boost your Google PageRank in order to get a good website ranking. You can increase
PageRank of your site by building your site's link popularity through a link building campaign. A link
exchange campaign with good industry relevant sites is the simplest way to get several incoming links to
promotion. Remember, search engine positioning is a powerful media for your website promotion. While
the above example seems like overkill, this is just to illustrate how you can accommodate your important
keyword phrases by carefully rewording the text of your web pages. If you feel that the standard blue,
underlined hyperlinks appear ugly on your website, then you can reformat its HTML markup code to
change color of the text and get rid of the underline without losing the power of the anchor texts.
16. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Mobile users read:
“Mobile users, moreover, are not just
checking headlines on their devices….
Many also are reading longer news stories
- 73% of adults who consume news on
their tablet read in-depth articles at least
sometimes, including 19% who do so
daily. Fully 61% of smartphone news
consumers at least sometimes read longer
stories, 11% regularly.”
http://www.journalism.org/analysis_report/future_mobile_news
23. After arriving:
• Go directly to the relevant page
• Within 7-8 clicks, preferably less, as long as…
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Porter, J. (2003). “Testing the Three-Click Rule.” Available at http://www.uie.com/articles/three_click_rule/
31. Consistent in layout, design, and labeling:
• Communicates trust, reliability, and dependability
• Contributes to cohesive brand and user experience
• Contributes to ease & predictability of navigation (information scent)
• Leads to more rankings…and conversions
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
32. Quick to download:
• Actual download time
• Perceived download time
If people cannot find what they want on a site, they will
regard the download time as slow.1
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
(1) Perfetti, C. and and Landesman, L. (2001) “The Truth About Download Time.” Available at: http://www.uie.com/articles/download_time/.
34. Download time depends on context:
• Gender
• Time online
• Economic factors
• Perceived length of wait
• Attitude to delay (patient vs. impatient people)
• User expectations
• Type of task
• Uncertainty and information about the wait
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
35. To remember:
• 5 Rules of Web Design
Easy to read
Easy to navigate
Easy to find
Consistent in layout, design, and labeling
Quick to download
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
36. Search engines:
• Index text
• Follow links
• Measure popularity
• Accommodate searcher goals and behaviors
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
}All crawlers
Bring in a search engine optimization specialist during the
design, redesign, wireframe, or template stage, NOT after
the site has already been created.
37. Principles of SEO (present):
1. Text component (index text)
Using words and phrases that your target
audience types into search queries.
2. Link component (follow links)
Giving search engine spiders easy, user-friendly
access to content through site and page
architecture.
3. Popularity component (measure popularity)
Number and quality of objective, 3rd-party links
pointing to a URL, commonly referred
to as link development.
4. Behavior component
Accommodating searcher goals and behaviors.
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Keywords
and labels
Architecture
and design
Link
development
& social
Searcher goals
and behaviors
38. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Searcher goals:
Navigational Informational Transactional
39. All components are essential:
• In order for a site to receive consistent search
engine traffic over time, all 4 components
should be present on a
website.
• If a website has missing pieces, it gives
competitor sites the opportunity to rank higher
and receive more search engine traffic.
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Keywords
and labels
Architecture
and design
Link
development
& social
Searcher goals
and behaviors
41. What kind of text?
• The words your target audience is typing into search queries are called keywords
or query words
• When visitors view a web page, does the content appear to be focused? How to
make your content appear focused…
Title tag, headings, contextual links, cross links
Introductory and conclusion paragraphs
Product/service descriptions
Graphic image (with alternative text)
• Visible body text
Should not have perform any type of action to view the most important text of an
individual web page in a browser
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
42. Primary text
• Title tags
• Visible <body> copy
• Text at the top of a web page
• In and around hypertext links
Secondary text
• Meta-tag content
• Alternative text
• Domain and file names
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
ALL search engines read and use to
determine relevancy.
SOME search engines read and use to
determine relevancy.
43. Designing Search-Engine Friendly Websites Copyright 1997-2013. All rights reserved.
Types of labeling systems:
Content
Navigation
Document
45. Text component summary:
• Make sure you place your keywords in titles, visible body text, anchor text,
meta tags, and alternative text.
• Remember to focus most of your efforts on primary text, not secondary
text.
• Create a clear and consistent labeling system.
• Place your keywords prominently on your pages.
• Use keywords frequently enough on your pages so that page appears
focused, but don’t overdo it.
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
49. Mega-menus:
• Lose up to 15%-20% in
revenue after deployment
• Occlusion
• Hover in touch screens
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Spool, J. (2011). “6 Epic Forces Battling Your Mega Menus.”
Available at http://www.uie.com/articles/mega_menus/
51. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Question:
If a site navigation scheme is not search-engine friendly, should you avoid
using it in your site design?
53. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Optimization tip:
Always have at least two forms of navigation on your website: one for your target
audience and one for the search engines.
They often complement each other.
54. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Facets of searcher experience:
desirable
useful
valuable
accessible
credible
usable
findable
desirable
useful
valuable
accessible
credible
usable
findable
http://searchengineland.com/findability-seo-and-the-searcher-experience-61038
55. Types of text links:
• Navigation scheme
• Locational breadcrumb links
• Embedded text links
• Site map (wayfinder) or site index
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
58. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Embedded text link overkill:
Search Engine Optimization is an important part of any search engine marketing initiative. Some people
believe that submitting the site to search engines alone is sufficient in getting top-10 rankings. This is not
true. Search engine submission only announces your site's existence to the search engines. To get a good
search engine ranking, it is important that you carry out title tag optimization, meta tags optimization,
and anchor text optimization of your website amongst other SEO techniques. You'll need to optimize the
visible text of your site through SEO copywriting after extensive keyword phrase search. It is also
important to boost your Google PageRank in order to get a good website ranking. You can increase
PageRank of your site by building your site's link popularity through a link building campaign. A link
exchange campaign with good industry relevant sites is the simplest way to get several incoming links to
promotion. Remember, search engine positioning is a powerful media for your website promotion. While
the above example seems like overkill, this is just to illustrate how you can accommodate your important
keyword phrases by carefully rewording the text of your web pages. If you feel that the standard blue,
underlined hyperlinks appear ugly on your website, then you can reformat its HTML markup code to
change color of the text and get rid of the underline without losing the power of the anchor texts.
59. Information(al) page characteristics:
• Contains information your target audience is interested in.
• Do not contain a lot of sales hype but rather factual information.
• Are spider-friendly web pages.
• Often have a simpler layout.
• Visually match the rest of your website.
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
60. Page interlinking:
• In addition to a spider-friendly navigation scheme and a (wayfinder) site
map, all sites should have related, relevant page interlinks.
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Sibling SiblingParent
Child
67. Be careful with companies that claim to build pages:
• Doorway pages/domains
• Hallway pages
• Envelope pages
• Mini or micro sites
• Satellite sites
• Attraction pages
• Magnet sites
• PageRank sculpting
• Channel pages
• Shadow domains
• Theme-based sites/pages
• Advertising pages
• Instant link popularity
• Permanent positions
• Guaranteed positions
• Country-specific engines
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
68. Designing Search-Engine Friendly Websites Copyright 1997-2013. All rights reserved.
Do NOT assume that responsive
design is naturally search-engine
friendly.
69. Some responsive design advantages:
• Content only has to be managed in one location.
• Maintenance can be easier.
• Can save time.
• Google recommended it.
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
70. Some responsive design disadvantages:
• Can significantly increase actual download time of website
Images
JavaScript and other workarounds
» More
» Redirects gone amok
Tailored content sometimes necessary for SEO and the best user experience
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
71. Actual download time can significantly increase:
• “The problem is large images have large file sizes. Though not every Web
browser will display them at full size, they'll all download them at full size.”
• Workarounds are available, such as not loading unnecessary images in the
phone version of the site; however, more JavaScript workarounds also
means increased download time.
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Source: Wroblewski, L. (2011). Why Separate Mobile & Desktop Web Pages?
Retrieved at http://www.lukew.com/ff/entry.asp?1390
72. Javascript presents the same problem:
• “If there's a lot of additional mark-up on the site that needs to be
suppressed to deliver the content users want to see, it will slow down the
site and possibly deliver the wrong content,” [Bryson Meunier] said.
Designing Search-Engine Friendly Websites Copyright 1997-2013. All rights reserved.
Sullivan, L. (2012). Mobile SEO Separate From Responsive Web Design.
Available at: http://www.mediapost.com/publications/article/170903/mobile-seo-separate-from-
responsive-web-design.html
74. Link component summary:
• Always use at least two forms of navigation on your website: one for your
site visitors and one for search engines.
• Know when and how to use text links effectively.
• Don’t assume…test.
• Try to make the URLs to your most popular pages as spider-friendly as
possible.
• Responsive design and faceted classification…don’t assume!
• Usability counts!
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
76. What is popularity?
• Number of links
• Quality of links
• Number of times people click on links to your site
• How long end users visit your site
• How often people return to your site
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
}Link popularity
77. Social media and search engines:
• Currently, social media acts more as a signal than a
directive:
Signal = maybe
Directive = absolutely
• Social media = short-term SEO effect
One goal is to get more followers and building an
audience (qualitative)
Links can be a by-product of a great social campaign
• Link development = long-term SEO effect
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
78. Factors that affect link development:
• Substantial and unique content
• How other sites are linked to your site (anchor text)
• Social signals
• Website usability
Ease of use
Predictability of navigation
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
80. Splash pages:
• What is a splash page?
• Why don’t search engines like splash pages?
• Why don’t users/searchers like splash pages?
• Let’s look at some examples….
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
81. Items to include on your home page:
• Keyword-rich text
• At least one spider-friendly navigation scheme
• Links to the most important sections on your site
• Visible link to a site map
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
82. In summary:
• Searchers
Easy to read
Easy to navigate
Easy to find
Consistent in layout, design, and
labeling
Quick to download
• Search engines
Keywords and labels
Site and page architecture
High-quality link development
and social signals
Accommodate searcher
behaviors
Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
83. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
• Awareness
• Knowledge
• Expertise
Designing Search-Engine Friendly Websites
85. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Design for people who use search engines.
SEARCH-
ENGINE
FRIENDLY
DESIGN
86. Designing Search-Engine Friendly Websites Copyright 2007-2013. All rights reserved.
Questions?
Shari Thurow, Founder and SEO Director
Omni Marketing Interactive
sthurow@search-usability.com