This document provides information on using Facebook for business purposes. It discusses growing a business's fan base on Facebook, creating and setting up a Facebook page for business, and tips for engaging fans and promoting the business through Facebook. It also outlines some changes to Facebook's interface and policies that business users should be aware of.

2. • What is Social Media “Marketing”
• Why Facebook?
• Personal vs. Business Use
• Creating Your Page
• Setting Up Your Page
• Growing Your Fan Base
• The New Facebook

3. Relationship Marketing
Ongoing dialogue with Your Customers

4. • 600+ million active users
• 150 million people engage with Facebook on external
websites every month
• 200 million mobile users
• Facebook bypassed Google as a #1 most visited site
in US
• 65%of US Facebook Users said they are more likely to
buy a product based on a positive Facebook friend
referral

5. Facebook for Business Users may experience
any or all of these symptoms:
• Complete Bewilderment
• Utter Confusion
• Fierce Frustration
• An uncontrollable urge to chuck your
computer through a plate glass
window

9. Like
Friend

11. Start by building a personal profile

12. To the
Privacy
Settings
Sort Your
Friends
into lists

13. Exclude Lists from Specified Content

15. What you
choose will
determine
certain
features on
your page.
Good news is,
you can now
change it
later.

16. Follow the Rules.
http://www.facebook.com/terms_pages.php

17. Photos Appear Across Top
Edit
Page
No More
Top Tabs
Navigation
on Left

19. Use the “Info” tab to
include more
important
keywords, text, and
high priority links on
your Page.

20. Edit Page

21. Manage
Permissions
Marketing
Add Admins
Apps
Insights

22. Selecting a
Country or
Age
Restriction
will keep
Non-
Facebook
users from
viewing
your page

23. Select Your landing
page. “Default
Tab” This can
include any of your
Tabs, not just Wall
Use your
phone or email
to publish
status updates What will
you let
Fans do?

25. Profile Image
200 x 600 pixels
Facebook pages by Robert Hazelrigg Graphic Design AKA: TheGraphicsGuy of Facebook.

26. Facebook pages by Robert Hazelrigg Graphic Design AKA: TheGraphicsGuy of Facebook.

27. Welcome Tab

28. Real Estate
Newsletter
Signups
Promotions
New
Arrivals
About Us
Video

33. Selective Tweet
Status
Any tweets you post that end with #fb will update your Facebook status.

35. • Advertise
• Tell Your Fans
• Get a Badge
• Add a Like
Button
• Create an Alias
• Send an
Update
• See all
Updates

38. The "Actions" listed in your Facebook Ad reports show you how many
users have engaged with your Facebook Page or Event through your ad, by
becoming a Page fan or RSVPing positively to your Event.

39. After 25 “Likes”
Register your Page’s URL
www.Facebook.com/username

40. • Add FB page to email address – promote
shamelessly, FB badge on blog, “Like” button
on Website
• Banners in your Store or Restaurants
• On Menu, Brochures, Business Cards,
Receipts, Email Newsletter

42. There are two primary components to
Facebook fan page engagement:
1) Sharing quality, relevant content and
2) Inciting comments.

43. A mix of your
• own thoughts
• breaking news
• community news
• useful tips, tools, resources
• and links from other sites in your
industry and related industries.

44. • Post when most people are on Facebook
First thing in the morning
Just before or after lunch
In the evening
• Ask questions and respond promptly to comments
• Just starting out? One update per day. Increase
gradually and gauge the response.
• Provide some unique benefit to fans: exclusive
content, secret contests or insider access to
information before non-fans.

45. Check back often to look for
Notifications of Comments
and Likes and respond

47. Nice Image Photos Video
Thanking
contributors
Talking about
the
Community
Job
Openings
Marketing Text. Highly
visible, easy to read.

48. Promotions Can be a Great Way to Build Your
Fan Base, but be Sure to Follow the Rules
“You will not administer a promotion through
Facebook, except through an application on the
Facebook Platform”

49. Post Views
Daily Page
Activity
New Likes and
Unlikes
And more

51. First the Good News
• Pages now notify Admin of new
comments on the Page
• You can now change the type of
business category in the Admin
panel
• You can comment as a Page on
other’s Pages

52. • RIP FBML : March 11, 2011
• No More Info Box on the Left 
• Navigation Tabs on the Left are Much Less
Noticeable than the Previous Top Tabs
• Wall posts are now subject to FB’s
weighting system. Comments
from Fans can get hidden.

53. Good Bad
Using Facebook as a
Confusing At First
Page
Must Remember
Who/How You
Are Logged in
News From
Pages
You’ve
Liked

54. Claim Your
Page
A mobile application that allows you to see where your
friends are and share your physical location.

55. • Facebook Deals Revealed
Check in on
Facebook for
iPhone, Android,
Windows Phone 7,
or visit
ww.facebook.com
on your touch
phone to see
special deals from
nearby businesses.

56. We have proven our expertise in these fields also
Branding:
Logo Designing
Website Designing
Corporate ID's
Social Media Profile:
Facebook Business Pages or mini website on facebook
Twitter background pages
Youtube Channels
Stationary:
Corporate ID's
Newsletters
Flyers
Business Cards
Click on the Following link to get the Glimpse of our Aesthetic work

57. Design & Developed
eGinni
E-51, Phase-8, Industrial Area Mohali – 160055 Punjab, India
Phone:+91-172-4303132 Ext 106
Email:team@eginni.com