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Over 25 years of active involvement in the trade show industry as an exhibition project manager, a service provider and a passionate observer of live events. ‘Getting things done’ has been my primary motive as an advisor to SME’s, focusing on organizational culture and structure, I grabbed several opportunities to put the insights to practice. Creative trouble-solving power is the core value of my current company Emprendo, which I started in October 2007. Emprendo offers strategic advice and freelance management services and social media guidance to a variety of SME companies, streamlining their operations and adding a strong customer orientation. Emprendo aims at integrating inno