Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system

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This document discusses using Facebook as a landing page and social media marketing strategies. It provides tips on crafting engaging Facebook pages with clear calls to action and incentives to encourage fans to like, share, and interact with the page. Metrics like the fan cycle and tools like Facebook Insights are referenced for measuring social influence and converting fans into customers. The importance of design and generating ongoing engagement through fresh content is emphasized.

Technology Business

Social Success: Using
Facebook as a Landing
Page & Converting in the
Social Eco-system
Ric Dragon, DragonSearch
Justin Rondeau, TemplateZone

Ric$Dragon$
CEO$DragonSearch$
@ricdragon$
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Author$of$$
Social$Marketology$
coming$June$2012$

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US$ THEM$
•  To$be$recognized$
•  To$be$liked$
•  To$be$safe$

• They$buy$something$from$you$
• Social$proof$

• They$buy$something$from$you$
• Social$proof$
• Inﬂuencer$outreach$
• Share$of$voice$in$community$
• Engagement$
• AmpliﬁcaLon$
• Like$more$

Balanced$Scorecard$

Financial$

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• Social$proof$
• Inﬂuencer$outreach$
• Share$of$voice$in$community$
• Engagement$
• Shared$
• Like$more$

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Collaboration
Conversation
Conversion
Justin Rondeau
Director of Marketing
@jtrondeau
#convcon

#convcon!

Social Media is More than
just Facebook & Twitter
Blogs & Community Q&A Sites/Forums! News & Bookmark
Boards! Aggregators !

Don t spread yourself too thin!!
Think Divide and Conquer !

#convcon!

• Facebook is
So you want
nearing 800 Million to go social…
users!

• It also dominates!
user time spent
online!

#convcon!

WARNING
Don t start on Facebook unless you
Clear!
have created these types of goals

Measurable!
Realistic!

#convcon!

Designs are Critical on
Facebook

Look how these
Bose Doesn t!
pages stand out
Quite Get the
Picture!
!!

#convcon!

They are all all of the !
What do established
previous pages have in common?!
brands

#convcon!

90% of your Fans NEVER
Return to Your Page!
Social Media is about community, you
90% of Your Fans will!
You Need to Make your impact!
need a great looking & persuasive landing
REMEMBER!
NEVER Return to Your Page!
tab to turn visitors into fans.

Designs are the ﬁrst and most crucial
step to reap the beneﬁts of Facebook

#convcon!

Fan Cycle & SocialDesign generates!
Your Reach
a micro conversion!
1.  Fan Visits Page
2.  Likes Page
3.  Interacts with Page
4.  People within the Fan s 
Community Building!
Network see activity
Turn Likes into Leads!
5.  Fan s friend visits page
and Leads !
6.  Repeat 2-4
into Conversions!

#convcon!

Crafting Your Page
•  Fan-Gated
Content
•  Clear Call to
Action, e.g., Like
Us
•  Incentive to Act

#convcon!

Perricone MD Gets it

thoughno wonder!
It show!
Landing Tabonly!
Look at for"
Even
10% of Why they have !
New Visitors!
Many your Fans!
tabs!
Return 22,626page!
to your Fans!
They have! them!
Perricone gives
Plenty to look at!

#convcon!

Tools To Help Create Landing
Tabs

Free Tools! Paid Tools!

#convcon!

Increase Traffic to Your Page

Facebook Ads
Social Plug Ins

#convcon!

Measure Your Inﬂuence

Facebook Insights ! EdgeRank Checker!

TwentyFeet!
Crowdbooster!

Unilyzer!
Social Bakers!

#convcon!

Be Careful with 3rd Party
Tools!
In a study by
EdgeRank Checker
decreases
engagement by
80%
Great for analyzing,
not for engaging

#convcon!

Remember: 
Have Fun &
Engage Your  
Fans

#convcon!

Social Page Builder

Create a Facebook
Page in minutes

250+ Agency Quality
Templates to Craft a
landing tab
Amazing Additional
Features

#convcon!

Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system

This document provides 12 ways to promote a Facebook page and increase engagement, along with examples of other organizations that have successfully used similar tactics. It also lists 7 strategies that could be used to grow a Facebook page, such as reorganizing content, designing banners, creating an alternative logo, sharing content across other platforms, liking similar pages, marketing on related pages, and establishing new connections. Case studies are presented of how Ben & Jerry's, Burberry, and Public Art Fund have leveraged tactics like Facebook countdowns, acoustic content, and Flickr photos to draw larger audiences to their pages.

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Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system

1. Social Success: Using Facebook as a Landing Page & Converting in the Social Eco-system Ric Dragon, DragonSearch Justin Rondeau, TemplateZone

2. Ric$Dragon$ CEO$DragonSearch$ @ricdragon$ $ Author$of$$ Social$Marketology$ coming$June$2012$ $ $

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9. US$ THEM$ •  To$be$recognized$ •  To$be$liked$ •  To$be$safe$

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13. • They$buy$something$from$you$ • Social$proof$ • Inﬂuencer$outreach$ • Share$of$voice$in$community$ • Engagement$ • AmpliﬁcaLon$ • Like$more$

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15. Balanced$Scorecard$ Financial$ Learning$&$ Customer$ Growth$ Internal$ Business$ Process$

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20. • They$buy$something$from$you$ • Social$proof$ • Inﬂuencer$outreach$ • Share$of$voice$in$community$ • Engagement$ • Shared$ • Like$more$

21. Understand$Social$Conversions$ $ Don’t$just$measure$the$easy$things$ $ Understand$Business$ObjecLves$ $ Map$the$two$to$one$another$ $ Educate$stakeholders$ $ $ Ric$Dragon$ CEO$DragonSearch$ @ricdragon$ $ Author$of$$ Social$Marketology$ coming$June$2012$ $

22. Collaboration Conversation Conversion Justin Rondeau Director of Marketing @jtrondeau #convcon #convcon!

23. Social Media is More than just Facebook & Twitter Blogs & Community Q&A Sites/Forums! News & Bookmark Boards! Aggregators ! Don t spread yourself too thin!! Think Divide and Conquer ! #convcon!

24. • Facebook is So you want nearing 800 Million to go social… users! • It also dominates! user time spent online! #convcon!

25. WARNING Don t start on Facebook unless you Clear! have created these types of goals Measurable! Realistic! #convcon!

26. Designs are Critical on Facebook Look how these Bose Doesn t! pages stand out Quite Get the Picture! !! #convcon!

27. They are all all of the ! What do established previous pages have in common?! brands #convcon!

28. 90% of your Fans NEVER Return to Your Page! Social Media is about community, you 90% of Your Fans will! You Need to Make your impact! need a great looking & persuasive landing REMEMBER! NEVER Return to Your Page! tab to turn visitors into fans. Designs are the ﬁrst and most crucial step to reap the beneﬁts of Facebook #convcon!

29. Fan Cycle & SocialDesign generates! Your Reach a micro conversion! 1.  Fan Visits Page 2.  Likes Page 3.  Interacts with Page 4.  People within the Fan s  Community Building! Network see activity Turn Likes into Leads! 5.  Fan s friend visits page and Leads ! 6.  Repeat 2-4 into Conversions! #convcon!

30. Crafting Your Page •  Fan-Gated Content •  Clear Call to Action, e.g., Like Us •  Incentive to Act #convcon!

31. Perricone MD Gets it thoughno wonder! It show! Landing Tabonly! Look at for" Even 10% of Why they have ! New Visitors! Many your Fans! tabs! Return 22,626page! to your Fans! They have! them! Perricone gives Plenty to look at! #convcon!

32. Tools To Help Create Landing Tabs Free Tools! Paid Tools! #convcon!

33. Increase Traffic to Your Page Facebook Ads Social Plug Ins #convcon!

34. Measure Your Inﬂuence Facebook Insights ! EdgeRank Checker! TwentyFeet! Crowdbooster! Unilyzer! Social Bakers! #convcon!

35. Be Careful with 3rd Party Tools! In a study by EdgeRank Checker decreases engagement by 80% Great for analyzing, not for engaging #convcon!

36. Remember:  Have Fun & Engage Your   Fans #convcon!

37. Social Page Builder Create a Facebook Page in minutes 250+ Agency Quality Templates to Craft a landing tab Amazing Additional Features #convcon!

Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system

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Day 2: Using Facebook as a Landing Page & Converting in the Social Eco-system