The document discusses how environmental organizations can use social media. It provides examples of how social media is used to promote missions, manage reputations, listen to audiences, react quickly, keep up with research, spread news and campaigns, raise support and awareness, and track supporter interests. It also discusses strategies for using social media, including choosing platforms, budgeting resources, and entrance/exit strategies. Popular social media in Vietnam include blogs, Facebook, Yahoo 360, and Baomoi mobile news.

1. Understanding Social Media FOR Impact Strategic Environmental Communications Monday, July 11th 2009 Angela Adrar (202) 439 -7724 [email_address] A spider descending on its thread is a bringer of joys from above.

2. What is Social Media social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. http:// en.wikipedia.org/wiki/Social_media

7. : Ambassador Species Series Campaign Social Network Tool Kit: Pre tweets and Status Updates http:// www.edf.org/page.cfm?tagID =42891 Founded in 1961 “ They can take actions via our advocacy network, donate, get RSS feeds, post banners on their social pages, view WWF videos and photos, and start discussions. We also invite them to take polls and comment on our stories so we can learn about what they find relevant and important.” -- Sarah Desilets, Social Networking Outreach http://mashable.com/2009/06/24/wwf-profile/ World’s largest environmental charity organization

12. Social Media Campaign Components 1) Home Base Web page Blog PR log Facebook 2) Podium Twitter YouTube Goo g le 3) Megaphone Delicious Other blogs Wiki

14. Entrance, Maintenance & Exit Strategy Automate Track Update Participate Show Consistency and Competence Comment and Share Build Reach Exit Strategy Entrance Maintenance Research Post, Collaborate, Create, Follow

16. Cám ơn Viet Nam

17. Understanding Social Media FOR Impact Strategic Environmental Communications Monday, July 11th 2009 Angela Adrar (202) 439 -7724 [email_address] A spider descending on its thread is a bringer of joys from above.