SOCIAL MEDIAPOLICY CHANGE & DEVELOPMENTSharing ourexperienceso farNew Media Revolutionizing AfricaLondon 20 June, 2011
Gates Foundation - who are we?
Really, who are we??
WHY ARE WE HERE TODAY??“London Vaccine Summit Is a Triumph for Global Health” TIME
ABOUT THE AFRICA PROGRESS PANELThe Panel  Kofi Annan, Chair
  Tony Blair
  Michel Camdessus,
  Peter Eigen
  Bob Geldof
GraçaMachel
LinahMohohlo
OlusegunObasanjo
  Robert Rubin
TidjaneThiam

Africagathering 1 20 june_carolina

Editor's Notes

  • #4 Put box on top with our priorities – issue areass. Plus our disciplines e.g. policy & advocacy etc.What do we do now in social media? - use our partners? - our blogs, tweets etc. - integratedThere are technical ways that can help revolutionaliseafrica – e.g. mobile phones, seeds market access via phonesBUT what we are talking about is advocacy, how new media is a core part of engaging donor community.
  • #5 There are technical ways that can help revolutionaliseafrica – e.g. mobile phones, seeds market access via phonesBUT what we are talking about is advocacy, how new media is a core part of engaging donor community.What do we do now in social media? - use our partners? - our blogs, tweets etc. - integrated
  • #11 MAIN MESSAGE: As creators of content: A lot of experimentationThere are no recipes for successStill discovering where our added value is  somewhere related to providing information that enables better decision-making for policy change. The "One to 1,000 Challenge", created by The Adventure Project. The organization launched a grassroots challenge to recruit 1,000 pledges in 10 days and use their collective voices to make a positive impact for small farmers. Using social media, their remarkable efforts paid off. They were able to surpass their goal and also raise money in support of KickStart, an organization that provides affordable irrigaton pumps to rural farmers in Africa. Visit the One to 1,000 Challenge page to learn more. Amazing content – but only 92 likes!! So how do we better engage?? - but putting things on gates home page = not where people live and interact.Different content – crying babies….?!TEDxChange – great example of engagement
  • #12 MAIN MESSAGE: As conversationalists:Much more room to grow.Unique value of « conversing » for the sake of « conversing » isunclear but seems to makesense in a broadercontextlinked to campaigns and otheradvocacy and communication activities.
  • #13 MAIN MESSAGE: While doing this exercise we realise that as spectators we may find ourselves trapped in our own niche.There is proabably great potential in breaking out of our traditional circles and engaging with different circles, such as Africa Gathering that brings together a fresh group of people committed to Africa’s development. - corporate sector? - organizations in africa
  • #14 MAIN MESSAGE: