Social Media For Sales


Published on

A presentation linking Social Media to Sales in regards to the Sales Process as a whole and not just closing the deal.

Published in: Technology, Business
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Ask for raise of hands for survey on knowledge and familiarity with Social Media.Introduce yourselves, tell me where you work, and what are your expectations for the training.
  • Socialnomics new book and video by Erik Qualman#2 BEST SELLING WEB MARKETING BOOKSocialnomics: How social media transforms our lives and the way we do business from Wiley Publishing is in bookstores and on the Kindle. Please click on "The Book" tab above for more information.#1 Best Selling Book Dave Chaffey Emarketing Planning and Implementation.
  • Discuss the Triple Bottom Line (economic, social, environmental desired results)Solid business begins and ends with the customer: with his or her needs, problems, and range of reasons for buying. And that reason may be different for every client.
  • According to Aberdeen Group 59% of Best-in-Class companies thought integrating social media solution within sales was a top priority compared to 35% of others.
  • Social Media For Sales

    1. 1. Employer Outreach Sales Training Session <br />Ms. Angela Adrar October 13th, 2009<br />LINKING<br />ocial Media to ales <br />Council of Governments<br />
    2. 2. Agenda<br />9:00 am to 11:45am<br />9:00 am -10:15 am<br />Part I<br />The basics <br />Link to Sales<br />10:25 am -11:15 am<br /> BREAK 10<br />11:25 am -11:45 am<br />Part II<br />Discuss Strategy<br />ROI and metrics<br />Getting Buy in <br /> BREAK 10<br />Part II<br />conclusion<br />Questions<br />Evaluations<br />2<br /><br />
    3. 3.<br />3<br />Expectations and Norms<br /><ul><li>Open to dialogue and learning
    4. 4. Better to ask than not to ask.
    5. 5. Respect people and time.
    6. 6. Help each other out.
    7. 7. 100% engagement
    8. 8. Contribute to add value
    9. 9. Be Yourself.</li></li></ul><li>4<br />What is Social Media …<br />a shift in the way we research, process, communicate and share information.<br /><br />
    10. 10. 5<br /><br />
    11. 11. ROTFL<br /><br />6<br />SM is central to our “social grooming” incentives, time and attention.<br />OLD Social Grooming:<br />(Robin) Dunbar’s number = 150 <br />optimum social group size<br />NEW Social Grooming TRENDS:<br />SMS acronyms, poking, emoticons, status updates, 100s of followers, pics<br />Twitter Posts = 140 characters<br />Ideal You-Tube Video = 120 seconds. <br />Average Sales pitch: 60 seconds<br />&lt; INFORMATION = <br />&gt; Attention to go round.<br />
    12. 12.<br />7<br />Don’ttakemywordforit.<br /># 2 Best Selling Web Marketing Book.<br />VIDEO<br />
    13. 13.<br />8<br />Whatproblemscan Social Media solvefor my team?<br />
    14. 14.<br />9<br />WhatproblemscanSocial Media solvefor my Clients?<br />
    15. 15.<br />10<br />#1 Internal Communication<br />#2 Knowledge Sharing and Collaboration<br />#3 Connecting Sales Reps and Experts<br />SM 4 $alesTeams <br />#4 Mapping Client Needs/Values<br />#5 To work Smarter and be Prepared <br />08/08<br />
    16. 16.<br />11<br />Explore Prospective Clients Promotions Build loyalty Move leads Pipeline Conceptual SellingManage Knowledge Internally Benchmark Competition Gain VisibilityShare Manage KnowledgeFindabilityPolls and Surveys Collaborate MapResearch<br />
    17. 17. 12<br />World’s largest environmental charity organization<br />Founded in 1961<br />“They can take actions via our advocacy network, donate, get RSS feeds, post banners on their social pages, view WWF videos and photos, and start discussions. We also invite them to take polls and comment on our stories so we can learn about what they find relevant and important.” -- Sarah Desilets, Social Networking Outreach<br /><br />NGOs are harnessing <br />the Power of<br />User-Generated Content.<br />
    18. 18.<br />13<br />[DON’T]<br />Sort of<br />Congress is harnessing <br />the Power of micro-blogging.<br />158 members of Congress Twitter (60% GOP)<br />
    19. 19.<br />14<br />In Social Media…”All products are like tampons. People don’t want to hear about them.” <br />– Josh Bernoff<br />
    20. 20.<br />15<br />Traditional Sales Strategy<br />Will you DANCE?<br />Social Media Sales Strategy<br />
    21. 21.<br />16<br />Social Media <br />Action Plan <br />Worksheet Exercise<br />10-15 minutes<br />
    22. 22.<br />17<br />Conclusion <br />Communicate about communicating and communicate about not communicating too. Once you have your strategy build your online legacy internally or externally, react fast, and don’t be afraid to accept the dance, Experiment moderately and make changes where needed. You’ll have fun too.<br />
    23. 23.<br />18<br />Thank you for your time.<br />Questions???<br />USBs/Evaluations<br />Contact : Angela<br />Find me on LinkedIn<br />Twitter: DancingSparrow<br />