Social Media For Sales


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A presentation linking Social Media to Sales in regards to the Sales Process as a whole and not just closing the deal.

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Social Media For Sales

  1. 1. Employer Outreach Sales Training Session <br />Ms. Angela Adrar October 13th, 2009<br />LINKING<br />ocial Media to ales <br />Council of Governments<br />
  2. 2. Agenda<br />9:00 am to 11:45am<br />9:00 am -10:15 am<br />Part I<br />The basics <br />Link to Sales<br />10:25 am -11:15 am<br /> BREAK 10<br />11:25 am -11:45 am<br />Part II<br />Discuss Strategy<br />ROI and metrics<br />Getting Buy in <br /> BREAK 10<br />Part II<br />conclusion<br />Questions<br />Evaluations<br />2<br /><br />
  3. 3.<br />3<br />Expectations and Norms<br /><ul><li>Open to dialogue and learning
  4. 4. Better to ask than not to ask.
  5. 5. Respect people and time.
  6. 6. Help each other out.
  7. 7. 100% engagement
  8. 8. Contribute to add value
  9. 9. Be Yourself.</li></li></ul><li>4<br />What is Social Media …<br />a shift in the way we research, process, communicate and share information.<br /><br />
  10. 10. 5<br /><br />
  11. 11. ROTFL<br /><br />6<br />SM is central to our “social grooming” incentives, time and attention.<br />OLD Social Grooming:<br />(Robin) Dunbar’s number = 150 <br />optimum social group size<br />NEW Social Grooming TRENDS:<br />SMS acronyms, poking, emoticons, status updates, 100s of followers, pics<br />Twitter Posts = 140 characters<br />Ideal You-Tube Video = 120 seconds. <br />Average Sales pitch: 60 seconds<br />&lt; INFORMATION = <br />&gt; Attention to go round.<br />
  12. 12.<br />7<br />Don’ttakemywordforit.<br /># 2 Best Selling Web Marketing Book.<br />VIDEO<br />
  13. 13.<br />8<br />Whatproblemscan Social Media solvefor my team?<br />
  14. 14.<br />9<br />WhatproblemscanSocial Media solvefor my Clients?<br />
  15. 15.<br />10<br />#1 Internal Communication<br />#2 Knowledge Sharing and Collaboration<br />#3 Connecting Sales Reps and Experts<br />SM 4 $alesTeams <br />#4 Mapping Client Needs/Values<br />#5 To work Smarter and be Prepared <br />08/08<br />
  16. 16.<br />11<br />Explore Prospective Clients Promotions Build loyalty Move leads Pipeline Conceptual SellingManage Knowledge Internally Benchmark Competition Gain VisibilityShare Manage KnowledgeFindabilityPolls and Surveys Collaborate MapResearch<br />
  17. 17. 12<br />World’s largest environmental charity organization<br />Founded in 1961<br />“They can take actions via our advocacy network, donate, get RSS feeds, post banners on their social pages, view WWF videos and photos, and start discussions. We also invite them to take polls and comment on our stories so we can learn about what they find relevant and important.” -- Sarah Desilets, Social Networking Outreach<br /><br />NGOs are harnessing <br />the Power of<br />User-Generated Content.<br />
  18. 18.<br />13<br />[DON’T]<br />Sort of<br />Congress is harnessing <br />the Power of micro-blogging.<br />158 members of Congress Twitter (60% GOP)<br />
  19. 19.<br />14<br />In Social Media…”All products are like tampons. People don’t want to hear about them.” <br />– Josh Bernoff<br />
  20. 20.<br />15<br />Traditional Sales Strategy<br />Will you DANCE?<br />Social Media Sales Strategy<br />
  21. 21.<br />16<br />Social Media <br />Action Plan <br />Worksheet Exercise<br />10-15 minutes<br />
  22. 22.<br />17<br />Conclusion <br />Communicate about communicating and communicate about not communicating too. Once you have your strategy build your online legacy internally or externally, react fast, and don’t be afraid to accept the dance, Experiment moderately and make changes where needed. You’ll have fun too.<br />
  23. 23.<br />18<br />Thank you for your time.<br />Questions???<br />USBs/Evaluations<br />Contact : Angela<br />Find me on LinkedIn<br />Twitter: DancingSparrow<br />